What the Land Rover Configurator Does
The Land Rover configurator is an online tool on Land Rover's official website that lets you build a vehicle model step-by-step, choosing the body style, engine, transmission, interior trim, colors, and optional features. You do not buy through the configurator — instead, it generates a specification sheet and price estimate that you can save, print, or share with a Land Rover dealer to begin the purchase process.
The tool covers Land Rover's current lineup, which typically includes the Range Rover, Range Rover Sport, Range Rover Evoque, Defender, and Discovery models. Each model has its own configurator path because the options available differ by vehicle class and market region.
Key Takeaways
- The configurator walks you through body style, powertrain, trim level, colors, and add-on packages in a set order, and the price updates as you make each choice.
- Your configured specification can be saved to your Land Rover account, emailed, or printed as a PDF to show a dealer.
- The price shown is an estimate based on your region and current pricing; the actual dealer price may vary slightly depending on local incentives and dealer markup.
- Options available in the configurator depend on your market region, so a configuration built for the US market may not match what is available in Europe or other territories.
- You will need to contact a Land Rover dealer to place an order, arrange financing, or discuss delivery timelines — the configurator does not complete a purchase.
How to Start Building a Vehicle
Go to the Land Rover website for your region (landrover.com for the US, landrover.co.uk for the UK, and so on). Look for a "Build and Price," "Configure," or "Build Your Vehicle" link, usually in the main navigation menu or on the model pages themselves. Click the model you want to configure — for example, Range Rover, Defender, or Discovery.
The configurator will open and ask you to select a body style first. For the Range Rover, this might be the standard wheelbase or long wheelbase. For the Defender, you choose between 90, 110, or 130 (the wheelbase length in decimeters). Once you select the body style, the next screen appears and you move forward through the remaining options. You cannot skip steps or jump between sections — the tool is designed as a linear path.
Choosing Powertrain and Transmission
After body style, the configurator presents engine and transmission options. Land Rover's current lineup typically offers a mix of gasoline and diesel engines, and some models include plug-in hybrid (PHEV) options. The engines available depend on the model and your region — for instance, the US market may not offer all diesel variants that are available in Europe.
When you select an engine, the configurator shows you the transmission paired with it (usually automatic), fuel economy estimates, and how that choice affects the total price. Some powertrains are standard and add no cost; others are paid options that increase the price. The configurator displays this breakdown clearly so you can see the impact of each choice before moving forward.
Selecting Trim Level, Colors, and Interior
Next, you choose the trim level — typically labeled as base, mid, or premium (names vary by model). Each trim includes a standard set of features: upholstery type, dashboard materials, technology packages, and safety systems. The configurator lists what comes with each trim so you can compare.
You then pick exterior color and interior color or trim combination. The configurator usually shows a preview image of your vehicle in the selected colors, though the image is a rendering and may not perfectly match the actual paint finish. Interior choices range from cloth to leather, and some trims offer multiple leather grades or special finishes. Certain color combinations may carry an upcharge if they are premium or special-order paints.
Adding Optional Packages and Features
The final major step is selecting optional packages and individual features. Land Rover groups many options into packages — for example, a "Technology Package" that bundles navigation, premium audio, and digital displays, or a "Towing Package" that adds a hitch, wiring, and related hardware. You can usually add packages, remove them, or in some cases pick individual items from a package if the configurator allows it.
Common optional additions include roof racks, all-terrain tires, upgraded audio systems, panoramic sunroofs, heated seats, and advanced driver-information features. Each option or package shows its price, and the total price at the top of the screen updates in real time. Some options are incompatible with others — for instance, you cannot select a sunroof if you have already chosen a roof rack — and the configurator will prevent you from making conflicting choices.
Saving and Sharing Your Configuration
Once you have finished building your vehicle, the configurator offers options to save your work. If you have a Land Rover account (created through the website), you can save the configuration to your account and return to it later to make changes. You can also read the specification as a PDF, email it to yourself or a dealer, or generate a link to share with others.
The PDF includes your chosen options, the estimated price, and often a summary of key features. This document is what you bring to a dealer or use as a reference when discussing your purchase. Some dealers can import this specification into their ordering system, which speeds up the process of placing an actual order.
Understanding the Price Estimate
The price shown in the configurator is a manufacturer's suggested retail price (MSRP) or equivalent for your region, based on the options you selected. This price is an estimate and may not reflect the final price you pay at a dealer. Dealers can explore discounts, incentives, or regional pricing adjustments that are not visible in the configurator.
The configurator price also does not include destination charges, taxes, registration, or dealer fees — all of which are added when you actually purchase. Financing costs, warranty options, and add-on services (such as paint protection or interior protection) are also separate. Contact a dealer with your configuration to get a final quote that includes all applicable charges for your area.
Frequently Asked Questions
Can I buy a vehicle directly through the configurator?
No. The configurator is a planning and specification tool only. Once you have built your vehicle, you must contact a Land Rover dealer to place an order, arrange financing, and complete the purchase. The configurator generates a specification sheet that you share with the dealer.
What if an option I want is not showing up in the configurator?
Some options may be region-specific, model-year-specific, or available only through special order. If an option does not appear in the configurator, contact a Land Rover dealer in your area — they can tell you whether it is available, how long it takes to order, and what the cost is.
Can I change my configuration after I save it?
Yes. If you saved the configuration to your Land Rover account, you can log in and edit it at any time. You can also start a new configuration from scratch. Changes are not sent to a dealer unless you explicitly share the updated specification with them.
Does the configurator price include destination and taxes?
No. The price shown is the base MSRP or regional equivalent for the vehicle and options you selected. Destination charges, taxes, registration, dealer fees, and financing costs are added separately when you purchase from a dealer.
What if I configure a vehicle but then want a different model?
You can start a new configuration for a different model at any time. The configurator does not limit you to one build. If you saved your first configuration to your account, it remains there, and you can create additional configurations to compare different models or options.