What the Lamborghini configurator does
The Lamborghini car configurator is an online tool on Lamborghini's official website that lets you build a virtual version of a Lamborghini and see how it looks with different colors, wheels, interior materials, and performance options. You select each component one at a time, and the 3D model updates in real time so you can see the exact combination before anyone builds it. It does not reserve a car, place an order, or commit you to anything — it is a visualization tool that shows you pricing and available combinations for the model you choose.
The configurator is free to use and requires no account or personal information to start. You can save your configurations, share them with others via a link, or print them out. Lamborghini uses it to show customers what is possible within the brand's customization options and to give dealers a starting point for conversations about what you actually want.
Key Takeaways
- The configurator shows real pricing for each option you add, so you can see the total cost of your chosen combination before talking to a dealer.
- You can only select from options Lamborghini currently offers for that model year — discontinued colors or retired packages will not appear.
- The 3D rendering is accurate for color and finish, but lighting in the tool may make some colors appear slightly different than they do in daylight.
- Saving or sharing a configuration does not reserve the car or lock in pricing; it is only a reference for you and the dealer to discuss.
How to access and start building
Go to the main Lamborghini website and look for a link labeled "Configurator," "Build Your Lamborghini," or "Design Your Car" — the exact wording changes by region and model year. Click it and you will see a list of current Lamborghini models. Select the model you want to configure (Revuelto, Revuelto S, Huracan, Urus, or whichever is current for your market).
Once you choose a model, the tool shows you the base price and walks you through customization in stages. You start with exterior color, then move to wheels, interior trim, performance packages, and special options. At each step, the 3D model rotates and updates so you can see how your choices look together. The running total price appears on the screen and updates as you add or remove options.
What you can and cannot customize
The configurator lets you change paint color (including matte and metallic finishes), wheel design and size, interior leather or Alcantara color and pattern, brake caliper color, exterior trim accents, and performance or technology packages. You can also add carbon fiber elements, custom stitching patterns, and special editions if they are available for that model year.
You cannot customize things outside Lamborghini's standard offerings — you cannot request a one-off color not in the palette, change the basic body shape, or add features the model does not support. If you want something truly custom, that conversation happens with a Lamborghini dealer after you have built a base configuration in the tool. Dealers can sometimes arrange special orders, but the configurator only shows what is in the standard catalog.
How pricing works in the configurator
The base price shown is the starting cost for that model in your region. Each option — a different paint color, wheel set, interior upgrade, or performance package — has its own price, and the total updates as you add them. Some options are bundled together (for example, a performance package might include upgraded brakes, suspension tuning, and a specific wheel set as one package price rather than separate line items).
The price you see in the configurator is the manufacturer's suggested retail price before any dealer markup, incentives, or regional taxes. Actual prices vary by dealer and country. When you are ready to order, a dealer will confirm the final price, which may differ from what the configurator shows. The tool is useful for understanding the cost structure, but it is not a binding quote.
Saving and sharing your configuration
Once you have built a configuration you like, the tool usually offers a "Save" or "Share" button. Saving stores it on your device or in your Lamborghini account (if you create one). Sharing generates a unique link you can send to friends, family, or a dealer so they can see exactly what you designed without having to rebuild it themselves.
The link remains active as long as Lamborghini keeps the configurator running, but there is no may provide it will work forever if the tool is updated or the model year changes. If you want to keep a record of a configuration you love, take a screenshot or print it out using your browser's print function. That way you have a permanent copy even if the link stops working.
Using the configurator with a dealer
The configurator is a conversation starter, not a replacement for talking to a dealer. Bring your saved configuration or the link to a Lamborghini dealership, and the sales team can discuss whether your choices are in stock, how long a custom build would take, and whether there are other options you have not considered. Dealers sometimes have access to special colors, limited editions, or discontinued options that do not appear in the public configurator.
If you want to actually order a car, you will do that through the dealer, not through the configurator. The dealer handles the paperwork, financing, delivery timeline, and any special requests. The configurator is just the starting point — it shows you what is possible and gives you a visual reference for what you want to discuss.
Common issues and limitations
The 3D rendering in the configurator is a digital representation, not a photograph. Colors may look slightly different on your screen than they do on an actual car because of monitor settings, lighting in the tool, and how different finishes reflect real sunlight. If you are choosing between two similar colors, ask the dealer to show you paint samples or actual cars in daylight before you commit.
The configurator only shows options available for the current model year in your region. If you are looking at a model that is being phased out or replaced, some options may no longer be available even though they appear in older configurators. If you see something you want but cannot find it in the current tool, contact a dealer — they may be able to source it or suggest a similar alternative.
Frequently Asked Questions
Does using the configurator reserve a car for me?
No. The configurator is a design tool only. Saving or sharing a configuration does not place an order, hold a vehicle, or commit you to anything. You must contact a Lamborghini dealer and go through their ordering process to actually purchase a car.
Can I order directly from the configurator?
No. The configurator shows you what is possible and what it costs, but all orders go through an authorized Lamborghini dealer. The dealer handles payment, financing, delivery, and any special requests or customizations beyond the standard options.
Will the price in the configurator be the same when I buy?
The configurator shows the manufacturer's suggested retail price, but dealers may add markups, and prices vary by region and market conditions. When you order through a dealer, they will give you a final quote that may differ from the configurator total. Always confirm the actual price with the dealer before committing.
Can I customize colors or options not shown in the configurator?
The configurator displays only standard options Lamborghini offers for that model year. Special or one-off customizations are possible through a dealer, but they require a direct conversation and may involve longer lead times and additional costs. Ask your dealer what is possible beyond the configurator menu.
What if I want to change my configuration after I save it?
You can load your saved configuration and modify any part of it. The tool will update the price and 3D model when ready. If you have shared the link with someone, changes you make to your saved version will not affect the link they received — they will see the configuration as it was when you shared it.