What the Lamborghini Configurator Does
The Lamborghini configurator is an online tool on Lamborghini's official website that lets you build a virtual version of a Lamborghini before you buy one. You pick the model, choose the exterior color, select interior materials and colors, add optional features, and see the price update in real time. The configurator shows you exactly what your car will look like from multiple angles and gives you a final quote you can save or share with a dealer.
This is not a purchase tool — you cannot buy directly through it. Instead, it generates a specification sheet that you can take to a Lamborghini dealership or use to start a conversation with a sales representative. Many people use it to explore what is possible before they walk into a showroom, or to narrow down their choices when they already know which model interests them.
Key Takeaways
- The configurator lives on Lamborghini.com and works on desktop and mobile browsers without downloading anything.
- You start by selecting a model — Revuelto, Revueltón, Urus, or Urus S — then move through color, interior, and options screens one at a time.
- The price shown includes the base vehicle and your selected options, but does not include taxes, shipping, or dealer fees.
- Once you finish configuring, you can save your build, email it to yourself, or share a link with a dealer or friend.
- Configurator prices and available options can shift when Lamborghini updates its lineup, so check the current model year before you start.
Finding and Opening the Configurator
Go to Lamborghini.com and look for a link labeled "Build and Price," "Configurator," or "Design Your Lamborghini" — the exact wording changes by region and model year. On the main navigation menu, this link usually appears under the Models section or as a standalone button near the top of the page.
Click it and you will land on a page showing the current Lamborghini lineup. Select the model you want to configure — for example, the Revuelto (the new hybrid flagship), the Urus (the SUV), or the Urus S (the performance version). The configurator will then open in your browser. No account, login, or software read is required.
Choosing Your Model and Exterior Color
The first screen asks you to confirm which model you want to build. If you selected one already, it will be highlighted. You can change it here if you want to compare different models side by side — some configurators let you open multiple builds in different browser tabs.
Next comes exterior color. Lamborghini offers a range of standard colors (such as Giallo Urus, Nero Noctis, or Bianco Assos) and premium or custom colors that may cost extra. The configurator shows a preview of your chosen color on the car model in real time. Some colors are limited to certain models, so if a color appears grayed out, that model does not offer it. The color you select will affect the final price if it is a premium option.
Selecting Interior Materials and Trim
After exterior color, you move to the interior. Here you choose the primary material — typically leather, Alcantara (a suede-like synthetic), or a combination — and then pick the color and stitching details. You also select trim finishes for the dashboard, steering wheel, and door panels, which might be carbon fiber, wood, or metal depending on the model.
The configurator shows a preview of the interior from the driver's seat or a three-quarter view so you can see how your choices look together. Interior upgrades often add to the price, especially if you choose premium materials like full Alcantara or exposed carbon fiber. Take your time here because the interior is what you will live with every time you drive.
Adding Optional Features and Packages
Once the core color and interior are set, the configurator presents optional features and packages. These might include performance upgrades (suspension tuning, brake packages), technology additions (advanced driver information systems, premium audio), exterior styling options (spoilers, special wheels), or convenience features (heated seats, adaptive lighting).
Each option shows its price next to it. Some options are bundled into packages that cost less than buying them individually — the configurator will highlight these savings. You can toggle options on and off, and the total price updates when ready. Pay attention to which options are compatible with each other; the configurator will prevent you from selecting conflicting choices.
Reviewing Your Build and Getting the Price
Once you have made all your selections, the configurator shows you a summary screen with your complete build: model, exterior color, interior, all selected options, and the final price. This price is the manufacturer's suggested retail price (MSRP) for your configuration and does not include destination charges, taxes, or dealer markup.
The actual price you pay will be higher because dealers add their own fees and your region's sales tax applies. Shipping from the factory to your dealer is also separate. Use the configurator price as a baseline for budgeting, but expect the final invoice to be higher.
Saving and Sharing Your Configuration
Most Lamborghini configurators let you save your build in one of three ways. You can take a screenshot of the final screen, email the configuration to yourself using a form on the page, or copy a unique link that you can share with a dealer or friend. Some configurators also let you read a PDF specification sheet.
If you email the build to yourself, you will receive a link that opens your exact configuration again, so you do not have to rebuild it if you come back later. If you share a link with a dealer, they can see your choices and use that as a starting point for a sales conversation. Saving your build is useful if you want to compare multiple configurations or think about your choices before contacting a dealer.
Frequently Asked Questions
Can I order a car directly through the configurator?
No. The configurator is a design and pricing tool only. Once you have built your car, you must contact a Lamborghini dealer to place an order. The dealer will use your configuration to start the sales process and may discuss customization options that go beyond what the configurator offers.
Does the price shown include taxes and shipping?
No. The configurator shows the manufacturer's base price plus your selected options. Taxes, destination charges, dealer fees, and any regional surcharges are added on top when you buy. Ask your dealer for a full breakdown of the final cost before you commit.
What if I want a color or option the configurator does not show?
Lamborghini offers custom colors and bespoke options that may not appear in the online configurator. Contact a dealer directly to discuss what is possible. They can order your car with specifications beyond the standard configurator menu, though custom work usually costs more and takes longer.
Can I use the configurator on my phone?
Yes. The configurator works on mobile browsers, though the screen is smaller and scrolling through options takes more taps. Desktop or tablet use is usually more comfortable for exploring all the choices, but you can start a build on your phone and finish it on a computer using the saved link.
How long does it take to configure a car?
Most builds take 5 to 15 minutes if you know what you want, or 20 to 30 minutes if you are exploring options and comparing different choices. There is no time limit — you can pause, save, and come back whenever you want.