Getting into your DealerTrack DMS account

DealerTrack DMS (Dealer Management System) is the software platform that Ford, General Motors, Stellantis, and other manufacturers use to manage inventory, sales, and customer data at franchised dealerships. To log in, go to the DealerTrack login page, enter your username and password, and select your dealership location from the dropdown menu if prompted. If you have never set up an account, your dealership's DMS administrator will need to create one for you first — you cannot create your own login.

The login process takes about 30 seconds once you have your credentials. After you log in, you land on your dealership's home dashboard, where you can access inventory management, customer records, service scheduling, and reporting tools. The exact features available depend on your role at the dealership and what permissions your administrator assigned to your account.

Key Takeaways

  • DealerTrack DMS login requires a username, password, and dealership location selection — all provided by your dealership's administrator.
  • You cannot create your own DMS account; your dealership must request one through their DealerTrack administrator or account manager.
  • If you forget your password, use the "Forgot Password" link on the login page to reset it, or contact your dealership's IT department if that does not work.
  • DealerTrack DMS is manufacturer-specific, so a Ford dealership uses a different system than a Chevrolet dealership, even though both are called DMS.

Where to find the DealerTrack login page

The DealerTrack login page is not a single URL for all dealerships. Instead, you access it through your manufacturer's portal. Ford dealerships log in through Ford's dealer portal, GM dealerships through General Motors' portal, and so on. Your dealership should have provided you with the correct login link when you started, or you can ask your manager or IT department for it.

Once you have the link, bookmark it in your browser so you do not have to search for it each time. The login page itself is straightforward — you will see fields for username, password, and dealership location. Enter your credentials exactly as your administrator provided them, including capitalization and any numbers or special characters.

What to do if you forgot your password

Click the "Forgot Password" link on the DealerTrack login page. You will be asked to enter your username or email address associated with your account. DealerTrack will send a password reset link to that email address, usually within a few minutes. Click the link in the email, create a new password, and log in with your new credentials.

If you do not receive the email within 10 minutes, check your spam or junk folder — password reset emails sometimes get filtered there. If the email never arrives, contact your dealership's IT department or DMS administrator. They can reset your password manually or verify that your email address is correct in the system.

Troubleshooting login problems

If your username and password are correct but you still cannot log in, the issue is usually one of three things: your account has been deactivated, your browser is blocking cookies, or there is a temporary system outage. Start by trying a different browser — if you normally use Chrome, try Firefox or Edge. If that works, clear your original browser's cache and cookies, then try again.

If you get an error message saying your account is locked or inactive, contact your dealership's DMS administrator when ready. They may have deactivated your account by mistake, or your access may have expired if you have not logged in for a long time. Your administrator can reactivate you within minutes. If the login page itself is not loading, DealerTrack may be performing scheduled maintenance — wait 30 minutes and try again, or contact your dealership's IT department to confirm the system is running.

Understanding your dealership location selection

After you enter your username and password, DealerTrack may ask you to select your dealership location from a dropdown menu. This step appears if your login credentials are tied to multiple dealership locations — for example, if you work at a multi-location dealer group. Select the location where you are working that day. Your choice determines which inventory, customer records, and sales data you see when you log in.

If you select the wrong location by mistake, you can log out and log back in to choose a different one. Some dealerships allow you to switch locations without logging out completely — look for a location selector in the top menu bar of your dashboard. If you are unsure which location code corresponds to which physical dealership, ask your manager or check the internal directory your dealership maintains.

What happens after you log in successfully

Once you log in, you land on your DMS home dashboard. From there, you can navigate to different modules depending on your job: sales staff use the inventory and customer modules, service advisors use the service scheduling module, and managers use reporting and analytics tools. The exact layout and available features depend on your role and the permissions your administrator assigned.

Your session will stay active as long as you are using the system. If you are inactive for a set period — usually 30 to 60 minutes, depending on your dealership's security settings — DealerTrack will log you out automatically for security. You will need to log in again if that happens. Always log out manually when you are done for the day, especially if you are using a shared computer.

Frequently Asked Questions

Can I log into DealerTrack DMS from home or on my phone?

That depends on your dealership's security settings and whether they have set up remote access. Some dealerships allow it; others restrict DMS access to computers on the dealership network only. Ask your IT department or DMS administrator whether remote login is available for your account.

What if I am a new employee and do not have a DMS account yet?

Contact your manager or your dealership's DMS administrator and ask them to create an account for you. Provide your full name, email address, and job title. The administrator will set up your login credentials and send them to you — this usually takes one business day.

Do I need a different login for each manufacturer's DMS?

Yes. If your dealership sells Ford and Chevrolet, you will have separate DMS accounts for each brand, with separate usernames and passwords. Each manufacturer runs its own system. Your dealership's IT department can tell you which logins you need.

What should I do if I see someone else's customer records after I log in?

Log out when ready and contact your DMS administrator. This usually means your account permissions are set incorrectly, or you selected the wrong dealership location. Do not access or change any records that do not belong to your location or role.

Is there a way to stay logged in longer without being timed out?

Most dealerships have automatic logout set to 30 to 60 minutes of inactivity for security reasons. You cannot change this yourself, but your IT department may be able to adjust it for your account if your job requires longer periods away from the keyboard. Ask them about it.