What Kia's Build and Price tool does
Kia's Build and Price tool is an online calculator on Kia's website where you pick a model, add features and colors, and see the price update in real time. You start by choosing a vehicle — say, a Sportage or Forte — then work through options like trim level, exterior color, interior materials, and add-on packages. The tool shows you the manufacturer's suggested retail price (MSRP) for each choice you make, so you can see exactly which options cost money and how much.
The tool does not connect you to a dealer, process a purchase, or lock in a price. It shows you what Kia suggests the car should cost before any dealer markup, discounts, or negotiation. That number is useful because it tells you the baseline — what you are starting from when you walk into a showroom or call a dealer.
Key Takeaways
- Kia's Build and Price tool shows the manufacturer's suggested retail price (MSRP) for each trim level and option you select, updated as you build.
- The price you see is not what you will pay at a dealer — it does not include destination charges, taxes, dealer fees, or any negotiated discounts.
- You can save or print your configuration to bring to a dealer or use when shopping around by phone or email.
- The tool helps you understand which features cost extra and whether a higher trim level or an add-on package offers better value for what you want.
How to start building your Kia
Go to Kia's official website and look for the "Build and Price" or "Build Your Kia" link, usually in the top navigation or under the vehicle models section. Click it, and you will see a list of current Kia models — Telluride, Sorento, Sportage, Niro, Forte, Rio, and others depending on the model year. Select the one you are interested in.
Next, you choose a trim level. Kia typically offers three to five trim levels per model, ranging from base (the least expensive) to higher trims with more standard features. The tool will show you the MSRP for each trim as you hover over or click on it. Once you pick a trim, the tool moves you to the next step: color and interior choices.
What options cost money and which come standard
As you move through the tool, you will see a list of features and packages. Some are already included in your trim level and show as "standard." Others are optional add-ons with a price next to them. Common paid options include leather seats, sunroofs, upgraded infotainment systems, all-wheel drive (on some models), and technology packages that bundle features like adaptive cruise control or blind-spot monitoring.
The tool updates the total price each time you add or remove an option, so you can see the cost of each choice when ready. This is where the tool becomes useful for deciding whether a feature is worth the money to you. For example, you might see that a sunroof adds $1,200 but a technology package adds $1,500 — now you can weigh which matters more.
Understanding the price the tool shows you
The number at the end of your build is the MSRP — the price Kia suggests dealers should charge. It does not include destination and delivery charges (usually $1,000 to $1,200, depending on your location), dealer documentation fees, registration, taxes, or any dealer-specific markups. Those costs come later, either when you visit a dealer or when you finalize a purchase.
The MSRP also does not reflect any discounts, rebates, or incentives Kia may be running that month. Kia frequently offers cash rebates, low-interest financing, or lease deals that reduce what you actually pay. The tool shows you the starting point before those deals explore.
How to use your build to shop around
Once you have built a configuration you like, most versions of the tool let you save it, print it, or email it to yourself. Save or print that page — it becomes your reference document. You can bring it to a dealership, email it to multiple dealers to request quotes, or use it when calling around to compare prices.
When you contact a dealer with your build, tell them the trim level, color, and options you want, and ask for their out-the-door price — that is, the total you will actually pay, including destination, taxes, fees, and any current incentives. Comparing that number across dealers is how you find the best deal. The build tool gives you the common language to use so dealers understand exactly what you are asking about.
What the tool does not tell you
The Build and Price tool shows price, not value. It does not include fuel economy, reliability ratings, warranty details, or how the car performs in real-world driving. Those are separate questions you should research on automotive review sites, consumer reports, or by test-driving the vehicle yourself. The tool is one piece of the puzzle — useful for understanding cost, but not for deciding whether a Kia is the right car for you overall.
The tool also does not show you inventory. It does not tell you whether a dealer near you has the exact configuration you built in stock, or how long it would take to order one. That is a separate conversation with a dealer.
When to use Build and Price versus talking to a dealer
Use the tool first, before you contact anyone. It takes 10 to 15 minutes and gives you a clear picture of what different trims and options cost. That knowledge makes you a better negotiator when you do talk to a dealer — you already know the baseline price and which features are standard versus paid add-ons.
Then contact dealers. Use your build to get quotes, ask about current incentives, and find out what they have in stock or can order. A dealer may have a different configuration available at a better price, or they may offer a discount that changes the math. The tool is your starting point, not your final answer.
Frequently Asked Questions
Can I order a car directly through the Build and Price tool?
No. The tool shows you price information only. To order or purchase a Kia, you must contact a dealer. Some dealers may offer online ordering through their own websites, but Kia's Build and Price tool itself does not process sales.
Does the price include shipping to my house?
No. The MSRP shown is the vehicle price only. Destination and delivery charges (typically $1,000 to $1,200) are added by the dealer and vary by location. Taxes and dealer fees are also separate and depend on your state and the specific dealer.
Will the dealer honor the price I see in the tool?
The MSRP is a suggested price, not a may provide one. Dealers can charge more or less, and many offer discounts or incentives that lower the final price. Use the tool price as your starting point for negotiation, not as a promise of what you will pay.
Can I see what Kia rebates or incentives are available?
The Build and Price tool does not show current rebates or financing offers. Those change monthly and vary by region. Check Kia's main website for current incentives, or ask a dealer what deals are running when you contact them for a quote.
What if I want to compare two different Kia models?
Build each model separately in the tool, save or print each configuration, and compare the MSRP numbers side by side. This helps you see whether the price difference between, say, a Sportage and a Sorento is worth it for the extra size or features you want.