What the Jeep Build and Price tool does

Jeep's Build and Price tool is an online calculator on Jeep's website where you pick a model, add features and colors, and see the price update in real time. You start by choosing which Jeep (Wrangler, Grand Cherokee, Compass, and others depending on the model year), then select the trim level, exterior color, interior options, and any packages or add-ons. The tool shows you the manufacturer's suggested retail price, or MSRP, for that exact configuration.

This is not a purchase — it is a way to understand what different choices cost before you talk to a dealer. The price you see is what Jeep suggests the vehicle should sell for, not what you will actually pay. Dealers set their own prices, which may be higher or lower depending on demand, inventory, and negotiation.

Key Takeaways

  • The Build and Price tool shows you the MSRP for any combination of model, trim, color, and features you select.
  • The final price at a dealership may differ from the MSRP because dealers negotiate and adjust prices based on local market conditions.
  • You can save or share your configuration, which is useful when comparing options or showing a dealer what you want.
  • The tool does not include destination charges, taxes, or dealer fees, which will be added when you buy.
  • Using Build and Price before visiting a dealer helps you know what features matter to you and what they cost.

How to navigate the tool step by step

Go to Jeep's official website and look for the "Build and Price" link, usually near the top of the page or in the "Shop" section. Click it to start. The tool will ask you to choose a model year first — usually the current year and the year ahead. Select the Jeep model you are interested in, such as Wrangler, Grand Cherokee, or Compass.

Next, you pick a trim level. Each model has several trims, and each trim comes with a different set of standard features and a different base price. For example, a Wrangler Sport costs less than a Wrangler Rubicon, but the Rubicon includes features like electronic locking differentials that the Sport does not. Once you choose a trim, the tool shows you what comes standard and what you can add.

From there, you select exterior color, interior color or material, and any packages or individual options. The price updates after each choice so you can see exactly how much each add-on costs. When you are done, you can save the configuration by creating an account or using a guest link, which you can share with a dealer or save to review later.

Understanding the price breakdown

The price shown in Build and Price is the MSRP for the vehicle and its options combined. This is the starting point, not the final cost. The MSRP does not include destination charges (the cost to ship the vehicle from the factory to the dealer), taxes, registration fees, or dealer fees (which vary by location and dealership).

When you visit a dealership with your configuration, the dealer will add these costs to the MSRP. Destination charges are usually $1,000 to $1,500 for Jeeps, but this varies. Taxes depend on your state and local rates. Dealer fees can include documentation fees, dealer prep, or other charges — these are negotiable and differ widely.

The actual price you pay may also be lower than the MSRP if the dealer offers a discount, rebate, or incentive. Jeep and dealers sometimes run promotions, especially at the end of a model year or during sales events. Your trade-in value, if you have one, will also reduce what you owe.

Why the dealer price may differ from what you see

Dealers are not required to sell at MSRP. They can price vehicles higher or lower based on demand, how long the vehicle has been on the lot, and what the local market will bear. In times of high demand or low inventory, dealers often mark vehicles above MSRP. When inventory is plentiful, dealers may discount below MSRP to move stock.

The configuration you build online may not exist on a dealer's lot. If you want that exact vehicle, the dealer may order it from the factory, which takes several weeks. If you are willing to buy a vehicle that is already in stock, the dealer may have a different price or different options than what you built.

This is why showing your Build and Price configuration to a dealer is useful — it tells them exactly what you want and what you are willing to pay based on the MSRP. You can then negotiate from there.

Using your configuration when you shop

Save your Build and Price configuration and bring it with you or email it to dealers. This gives you and the dealer a clear starting point for conversation. You can say, "This is what I want — what can you offer me?" rather than starting from scratch.

Some dealers will match your configuration if they have it in stock or can order it. Others may suggest alternatives that are already available and might cost less. Having your configuration in hand lets you compare options and understand the trade-offs between what you want and what is available now.

You can also use Build and Price to compare different trims or models. Build a Wrangler Sport, then build a Wrangler Rubicon, and see what features and price differences exist. This helps you decide whether the higher trim is worth the extra cost to you.

What Build and Price does not show you

The tool does not include financing costs, insurance estimates, or fuel economy details — though you can find fuel economy information elsewhere on Jeep's website. It also does not show you real-time inventory at dealers near you, so you cannot see whether your exact configuration exists anywhere locally.

Build and Price is also specific to new vehicles. If you are interested in used Jeeps, you will need to search dealer inventory or third-party sites like Kelley Blue Book or Edmunds.

Frequently Asked Questions

Can I order a Jeep directly from Jeep using Build and Price?

No. Build and Price is an information tool only. To buy, you must work with an authorized Jeep dealer. You can save your configuration and bring it to a dealer, or some dealers may let you order through their website, but the purchase happens through the dealership, not directly from Jeep.

Does the price in Build and Price include shipping to my house?

No. The MSRP shown includes the vehicle and its options, but not destination charges (factory to dealer), taxes, registration, or dealer fees. Shipping to your home would be a separate cost if you arrange it after purchase.

If I build a Jeep and save it, will the price stay the same?

Prices can change, especially if Jeep updates its pricing for a new model year or runs a promotion. Check the price again before you visit a dealer to make sure you have the current figure.

Can I see what Jeeps are actually in stock near me using Build and Price?

Build and Price does not show dealer inventory. You can use the "Find a Dealer" tool on Jeep's website to locate nearby dealerships, then contact them directly or visit their websites to see what vehicles they have in stock.

What if I want to customize my Jeep with aftermarket parts?

Build and Price only shows factory options and packages from Jeep. Aftermarket parts (like lift kits, bumpers, or audio upgrades) are not included in the tool. Dealers or independent shops can install these after you buy, and the cost depends on what you choose and who installs it.