What the Ford Super Duty Build and Price tool does
Ford's Build and Price tool for the Super Duty lets you select a cab style, engine, transmission, and features, then see the price update in real time as you add options. You start by choosing your model year and cab type — Regular Cab, SuperCab, or Crew Cab — then move through engine and drivetrain choices, exterior colors, interior trim, and add-on packages. The tool shows you the manufacturer's suggested retail price (MSRP) for each configuration, but not the actual price a dealer will charge you.
The tool lives on Ford's website at ford.com. You do not need to create an account or provide contact information to use it. The price you see is what Ford suggests; your local dealer may charge more or less, and incentives, rebates, and your trade-in value are not factored in.
Key Takeaways
- The Build and Price tool shows MSRP only — the price Ford suggests, not what you will actually pay at a dealership.
- You can customize cab style, engine, transmission, paint, interior, and packages, and see the total price update after each choice.
- The tool does not include dealer markups, incentives, rebates, or financing terms, so the final price you negotiate may be significantly different.
- Once you finish building your truck, you can save the configuration, print it, or send it to a nearby Ford dealer for a quote.
- Comparing multiple configurations side by side helps you understand which options add the most cost and which matter most for your use.
How to start building your Super Duty
Go to ford.com and search for "Build and Price" or navigate to the Super Duty section and select the Build and Price link. You will see a screen asking you to choose a model year — typically the current year and the next model year if it is available. Select your year, then choose your cab type. The Regular Cab seats two to three people and has no rear doors; the SuperCab has a smaller rear seat and partial rear doors; the Crew Cab has four full doors and a full rear seat.
After you pick your cab, the tool moves you to powertrain options. Ford Super Duty trucks come with diesel or gasoline engines. The diesel options typically include the 6.7-liter Power Stroke, which is standard on most models. Gasoline options vary by year but may include a 6.2-liter V8. Each engine pairs with a specific transmission — usually a 10-speed automatic for diesel models. The tool will show you which combinations are available for your cab and model year.
Understanding engine and transmission choices
The 6.7-liter Power Stroke diesel is the most common Super Duty engine. It delivers high torque, which matters if you tow or haul heavy loads, and diesel fuel typically costs less per mile than gasoline over the truck's life. However, diesel engines cost more upfront, and diesel fuel is not available at every gas station in rural areas. The 6.2-liter gasoline engine costs less initially and refuels anywhere, but uses more fuel if you tow frequently.
Transmission choice is usually automatic only — Ford does not offer a manual on current Super Duty models. The 10-speed automatic adjusts gear ratios to match your driving, which improves fuel economy and towing performance. You do not choose the transmission separately; it is paired to your engine choice by Ford.
Towing and payload capacity depend on your engine, transmission, cab style, and bed length. A Crew Cab with a shorter bed typically tows and carries less than a Regular Cab with a longer bed, even with the same engine. The Build and Price tool shows these specs for each configuration you build.
Selecting exterior and interior options
After powertrain, you choose paint color, wheel style, and bed length. Paint colors range from standard options like white and black to metallic finishes that cost extra. Wheel sizes typically range from 17 to 20 inches, and larger wheels may reduce fuel economy slightly. Bed length is usually 6.75 feet, 8 feet, or varies by cab type — Crew Cabs typically come with shorter beds because the cabin takes up more frame space.
Interior options include trim level — XL, STX, Lariat, King Ranch, or Platinum, depending on the model year — and upholstery. Higher trim levels add leather seats, power windows and locks, and infotainment upgrades. You can also add packages like the Convenience Package, which bundles features like remote start and heated seats, or the Towing Package, which adds a integrated trailer brake controller and upgraded cooling. Packages usually cost less than buying each feature separately.
What the price includes and what it does not
The MSRP shown in Build and Price includes the truck itself, the engine, transmission, paint, wheels, and any packages or individual options you select. It does not include destination charges — the cost to ship the truck from the factory to the dealer — which Ford adds to every new vehicle. Destination charges vary by location but typically range from several hundred to over $1,000.
The price also does not include dealer markups, which some dealers add above MSRP, especially for popular configurations or during high-demand periods. It does not factor in current rebates or incentives, which change monthly and vary by region. Financing terms, interest rates, and your trade-in value are not part of the Build and Price calculation. Taxes and registration fees are not included either.
To get a true out-the-door price, you will need to contact a dealer with your configuration and ask for a quote that includes destination, any dealer markup, current incentives, and taxes for your state.
Saving and sharing your configuration
Once you finish building your truck, the tool offers options to save, print, or email your configuration. If you create a Ford account, you can save multiple builds and return to them later. You can also print the configuration as a PDF or share it directly with a Ford dealer. When you send it to a dealer, they can use it to check inventory, order a truck if it is not in stock, or prepare a formal quote.
Dealers appreciate receiving a Build and Price configuration because it removes guesswork about what you want. Instead of describing options over the phone, you send them an exact spec sheet. Some dealers will match or beat the MSRP shown, especially if they have that configuration in stock or can order it quickly.
Comparing configurations to find the right balance
The Build and Price tool makes it straightforward to see how much each option costs. Try building the same truck with different engines, cab styles, or packages to understand where your money goes. For example, upgrading from Regular Cab to Crew Cab might add $3,000 to $5,000, while adding the Towing Package might add $500 to $1,500. Seeing these differences helps you decide which features matter most for your budget and needs.
If you tow occasionally, a base model with the Towing Package might be enough. If you tow regularly or carry heavy loads, the diesel engine and upgraded suspension justify the higher cost. If you use the truck primarily for commuting, a gasoline engine and simpler trim level may be the better choice. Building several versions side by side shows you the trade-offs clearly.
Frequently Asked Questions
Is the price shown in Build and Price what I will actually pay?
No. The price shown is MSRP — Ford's suggested retail price. Your actual cost will be higher because it includes destination charges (typically $500 to $1,500), your state's sales tax, and registration fees. Dealers may also add a markup above MSRP. Incentives and rebates, if available, would lower the final price. Always get a quote from a dealer for the true cost.
Can I order a truck directly from Ford using Build and Price?
No. Build and Price is a planning tool only. Once you finish building, you send the configuration to a Ford dealer, and the dealer places the order with Ford and handles the sale. You cannot buy directly from Ford through this tool.
Does Build and Price show me trucks in stock at nearby dealers?
Not directly. The tool lets you send your configuration to a dealer, and the dealer can tell you whether they have that exact truck in stock or how long it would take to order one. Some dealers have inventory search tools on their websites that you can use separately.
What happens if I build a truck and then change my mind?
If you saved the configuration to your Ford account, you can delete it or modify it anytime. If you sent it to a dealer and they placed an order, you would need to contact the dealer to cancel. Cancellation policies depend on how far along the order is — canceling before production starts is easier than canceling after the truck is built.
Can I add financing or trade-in value in Build and Price?
No. Build and Price shows the vehicle price only. Financing terms, interest rates, and trade-in value are handled separately with the dealer or your lender. Once you have a price quote from a dealer, you can discuss financing options and trade-in value with them.