What the Ford F-150 Build and Price tool does
Ford's Build and Price tool on Ford.com lets you configure an F-150 truck piece by piece — choosing the cab style, engine, bed length, color, and features — and see the price update as you go. You start with a base model and cab type, then add or swap options, and the tool shows you the manufacturer's suggested retail price (MSRP) for your exact configuration. It does not lock in a price at a dealer, show what you'll actually pay after negotiation, or account for destination charges, taxes, or dealer markups.
The tool is useful for understanding what features cost and how different choices affect the total, but the final price you pay depends on your local dealer, current incentives, your trade-in value, and your ability to negotiate. Think of it as a starting point for research, not a quote.
Key Takeaways
- The Build and Price tool shows MSRP for your configuration but not the actual price you will pay at a dealership after negotiation and local fees.
- You can save your configuration and email it to yourself or share it with a dealer, which can speed up the shopping process.
- The tool includes all available engines, cab styles, bed lengths, and trim levels, so you can see how each choice affects the price.
- Destination charges, taxes, dealer markups, and current rebates are not included in the Build and Price total and will change your final cost.
How to start building your F-150
Go to Ford.com and find the F-150 section. Click "Build and Price" or a similar button (the exact label changes with Ford's website updates). The tool will ask you to choose a model year first — usually the current year and the next year if it is available for order.
Next, select your cab type: Regular Cab (two doors, smallest), SuperCab (two full doors plus two smaller rear doors), or SuperCrew (four full doors, most interior space). Cab choice affects price and the bed length options available to you. A Regular Cab can pair with a longer bed; a SuperCrew typically pairs with a shorter bed because the truck's overall length is limited.
Then pick your bed length — usually 5.5 feet, 6.5 feet, or 8 feet depending on your cab choice — and your trim level. Ford's F-150 lineup includes base models like the Regular, XLT, Lariat, King Ranch, Platinum, and Limited, with prices rising as you move up. Each trim adds standard features like better upholstery, more powerful engines, or advanced safety technology.
Choosing engines and powertrains
The F-150 offers several engine options, and the Build and Price tool shows all of them for your chosen configuration. A base model might start with a 3.3-liter EcoBoost V6, while higher trims or performance packages include a 5.0-liter V8, a 3.5-liter EcoBoost V6, or a hybrid option. Each engine has a different price, fuel economy rating, and towing capacity.
The tool displays the MSRP difference for each engine so you can see exactly how much more a V8 costs than the base engine. It also shows estimated fuel economy (EPA ratings) and towing capacity for each powertrain, which helps you decide whether the extra cost is worth it for your needs. Some engines are only available on certain trims, so your cab and trim choices limit which engines you can select.
Adding colors, packages, and individual features
After you lock in the cab, bed, trim, and engine, the tool lets you choose exterior color, interior color, and wheel style. Standard colors are usually included in the base price, while special or metallic finishes add a charge — typically $200 to $500 depending on the color.
Next come packages and individual options. Ford groups related features into packages (like a "Technology Package" that bundles a larger touchscreen, navigation, and premium audio) and also lets you add single items like a sunroof, towing package, or upgraded leather seats. The tool updates the price when ready as you check or uncheck each option, so you can see the cost of every choice. Some options are only available on certain trims or with certain engines, and the tool will gray out unavailable choices.
Understanding the price shown and what it does not include
The total price the tool displays is the MSRP — the manufacturer's suggested retail price — for your exact configuration. This is the starting point that dealers use, but it is not what you will pay. The MSRP does not include destination and delivery charges (usually $1,000 to $1,500), taxes, registration, dealer documentation fees, or dealer markups.
Current rebates and incentives also are not shown in the Build and Price total. Ford and dealers offer cash rebates, financing incentives, and lease deals that change monthly and vary by region. A dealer might offer $2,000 cash back on a certain trim or engine, or a special financing rate for well-may have access to buyers. These deals reduce your actual cost but are not reflected in the MSRP the tool shows.
Dealer markups — the amount a dealer adds above MSRP — vary widely depending on demand, your location, and the specific truck. In a high-demand market, a dealer might add $5,000 or more; in a slower market, you might negotiate below MSRP. The Build and Price tool has no way to account for this.
Saving and sharing your configuration
Once you have built a truck you like, the tool lets you save it. You can usually create an account, save multiple configurations, and come back to them later. You can also email the configuration to yourself or print it as a PDF, which is useful if you want to compare different builds or show it to a dealer.
Many dealers have their own inventory and can also build trucks to order. If you email or bring your Build and Price configuration to a dealer, they can use it as a starting point for a quote. Be clear that you understand the MSRP shown is not a final price, and ask the dealer for a written quote that includes destination charges, any dealer fees, current rebates you may be may have access to to, and their markup or discount.
Using Build and Price to compare trucks and negotiate
The tool is most useful when you compare multiple configurations side by side. You might build a SuperCrew with a 5.5-foot bed and a 3.5-liter EcoBoost to see the price, then build the same truck with a 6.5-foot bed or a V8 engine to see how much each change costs. This helps you decide which features matter to you and which are not worth the extra money.
Bring your saved configurations to a dealer when you are ready to shop. Having a specific build in mind — rather than walking in and asking "what do you have?" — gives you leverage. You know exactly what you want and what Ford's MSRP is for it. A dealer can then tell you what they have in stock that matches, what they can order, and what their actual price is after incentives and fees. This makes it harder for a dealer to pressure you into a more expensive configuration or hide costs in the fine print.
Frequently Asked Questions
Does the price in Build and Price include destination charges?
No. The MSRP shown does not include destination and delivery charges, which Ford adds to move the truck from the factory to the dealer. Destination typically runs $1,000 to $1,500 and varies by region. Your dealer will add this to the final invoice.
Can I lock in the MSRP price shown in Build and Price?
No. The MSRP is a starting point, but dealers can charge more or less depending on demand, inventory, and negotiation. Current rebates and incentives also change monthly and are not included in the Build and Price total. Always get a written quote from a dealer before you commit.
What if I want to order a truck instead of buying one in stock?
You can use your Build and Price configuration as the basis for a factory order. Take your saved configuration to a dealer and ask them to order it. Lead times for custom orders vary — typically several weeks to a few months depending on Ford's production schedule and current demand. The dealer will give you a quote based on current MSRP and incentives at the time of order.
Does Build and Price show me trucks available at nearby dealers?
No. The Build and Price tool is for configuring and pricing only. To find trucks in stock near you, use Ford's inventory search tool (usually on the same website) or contact dealers directly. You can then compare what they have to your Build and Price configuration.
How much will I actually save by negotiating?
That depends on your market, the truck's trim and features, current demand, and your negotiating skill. In a buyer's market, you might negotiate $1,000 to $3,000 below MSRP; in a seller's market, dealers may add a markup instead. Use the MSRP from Build and Price as your reference point, but expect the final price to differ based on local conditions and incentives.