What Dodge Build and Price Does
Dodge's Build and Price tool lets you configure a vehicle online, add options one at a time, and watch the price change as you go. You start by picking a model and trim level, then layer on features — paint color, interior materials, engine, transmission, safety packages, towing capacity — and see the total price update after each choice. The tool shows you what each option costs and what the base price is before you add anything.
This is different from looking at a sticker price on a dealer's website, because you control exactly what goes into the vehicle. You see the manufacturer's suggested retail price (MSRP) for your exact configuration, not a generic starting price. When you finish, you can save your build, email it to yourself, or send it to a dealer near you to check availability and negotiate from that specific price.
Key Takeaways
- Build and Price shows you the MSRP for each option as you add it, so you know what each feature actually costs before you commit.
- You can save your finished build and email it to dealers, which gives you a concrete price to negotiate from instead of starting with a vague quote.
- The tool shows only manufacturer pricing, not dealer markups, rebates, or financing rates — those come later when you contact a dealer.
- Popular option packages bundle several features together at a discount compared to buying them individually, and the tool shows you both prices so you can compare.
How to Start a Build on Dodge's Website
Go to Dodge's main website and look for a link labeled "Build and Price" — it is usually in the top navigation menu or under a specific model's page. Click it and you will land on a page asking you to choose a model: Charger, Challenger, Durango, or whichever models Dodge currently offers. Select the one you want to explore.
Next, the tool asks you to pick a trim level — this is the base version of that model, like "SE" or "R/T" or "SRT". Each trim comes with a different set of standard features and a different starting price. The tool displays the MSRP for that trim right away. This is your foundation price; everything you add from here increases it.
Adding Options and Watching the Price Change
Once you have chosen a trim, the tool presents categories of options: exterior color, interior color and material, engine and transmission, wheels, packages, and individual add-ons. You click through each category and select what you want. As you make each choice, the total price at the top or side of the screen updates when ready.
Pay attention to option packages versus individual items. A package might bundle leather seats, a premium sound system, and heated steering wheel together for $2,500, while buying each separately could cost $3,200. The tool shows both the package price and what those items would cost individually, so you can see the savings. Some packages are only available on certain trims, and the tool will tell you if a choice is incompatible with something you already selected.
The price you see is the MSRP — the manufacturer's suggested retail price. This is not what you will necessarily pay; dealers can charge more or less, and incentives, rebates, and your trade-in value all affect the final number. But this MSRP is the official starting point for negotiation.
Saving and Sharing Your Build
When you have finished configuring your vehicle, look for a button that says "Save Build" or "Email This Build" or "Send to Dealer". Clicking "Save Build" stores your configuration on Dodge's website so you can come back to it later and make changes. You will usually need to create an account or sign in to save.
If you click "Email This Build" or "Send to Dealer", the tool generates a summary of your exact configuration with the MSRP and lets you either email it to yourself or submit it to dealers in your area. When you send it to a dealer, they can see exactly what you are interested in and contact you with availability and pricing. This is more useful than a generic inquiry because the dealer knows you are serious and have already decided what features matter to you.
Understanding What the Price Includes and Excludes
The MSRP shown in Build and Price includes the vehicle itself and all the options you selected, but it does not include destination charges (the cost to ship the vehicle from the factory to the dealer), taxes, registration fees, or dealer documentation fees. These are added on top when you actually buy.
The price also does not reflect current rebates, incentives, or manufacturer financing offers. Dodge runs promotions that change monthly — cash back on certain models, low-interest financing for may have access to buyers, or discounts for military or first-time buyers. The Build and Price tool shows the base MSRP, and you find out about current incentives when you contact a dealer or visit Dodge's incentives page separately.
Your trade-in value, down payment, and financing terms also are not part of this price. Build and Price is purely about the vehicle's manufacturer price, not your total out-of-pocket cost or monthly payment.
Using Your Build to Negotiate at a Dealer
Once you have saved or emailed your build, contact dealers near you and tell them you have a specific configuration in mind. Bring the build summary with you or reference it in your email. This gives the dealer a concrete starting point instead of a vague conversation about "a Charger with some options".
Dealers may tell you they do not have that exact build in stock but can order it, or they may have something close and offer to adjust the price. Having the MSRP from Build and Price means you know what the manufacturer says the vehicle should cost, so you can negotiate from there. Some dealers will offer a discount off MSRP; others may charge above it if demand is high. Either way, you are negotiating from a real number, not guessing.
Frequently Asked Questions
Does the price in Build and Price include destination charges?
No. The MSRP shown is for the vehicle and options only. Destination charges (typically $1,500 to $2,000 depending on the model) are added by the dealer. Taxes, registration, and dealer fees are also separate and vary by location and dealer.
Can I finance through the Build and Price tool?
No. Build and Price shows you the vehicle price only. To explore financing, monthly payments, or current interest rates, you contact a dealer or use Dodge's financing section on their main website. The dealer can show you payment options based on your build.
What if the exact build I created is not in stock at any dealer?
Most dealers can order a vehicle with your exact configuration from the factory. This typically takes four to eight weeks. You can also ask dealers what similar builds they have in stock and negotiate from your MSRP as a reference point. Some dealers will adjust the price if they are offering a different option than what you specified.
Does Build and Price show current rebates and incentives?
No. The tool shows only the base MSRP. Current rebates, cash-back offers, and financing incentives change frequently and are listed separately on Dodge's website or through dealers. Ask a dealer what incentives explore to your build when you contact them.
Can I compare two different builds side by side?
Most versions of Build and Price let you save multiple builds to your account, so you can create one configuration, save it, start a new build, and then view both. Check your saved builds section to compare prices and features. If the tool does not offer a direct comparison view, you can open both builds in separate browser tabs and look at them side by side.