What the Jeep configurator does
The Jeep configurator is an online tool on Jeep's official website that lets you build a vehicle step by step, choosing the model, color, interior, features, and packages you want. As you make choices, the tool shows you the price, updates the image of your vehicle, and displays what each option costs. At the end, you can save your configuration, email it to yourself, or share it with a dealer.
The configurator does not let you purchase directly — it is a planning and shopping tool. Once you have built the vehicle you want, you use that configuration to contact a dealer, negotiate price, and arrange financing or trade-ins. Think of it as a way to know exactly what you are looking for before you walk into a dealership or call one.
Key Takeaways
- The configurator shows real prices for each option and updates your total as you choose, so you know the cost before contacting a dealer.
- You can save your configuration, email it, or print it to bring to a dealership or use when comparing prices across dealers.
- The tool includes all current Jeep models and lets you see how different colors, wheels, and packages change the appearance and price of your vehicle.
- Configurations built in the tool can be shared with dealers, who may use them to check inventory or place a factory order on your behalf.
How to start building a vehicle
Go to Jeep's official website and look for the "Build and Price" or "Configurator" link, usually in the main navigation menu or under the "Shop" section. Click it to begin. The first screen asks you to choose a model — for example, Wrangler, Cherokee, Grand Cherokee, or Gladiator. Select the model you are interested in.
Next, you choose the generation or trim level within that model. Jeep typically offers trims like Sport, Sport S, Sahara, and Rubicon, each with different standard features and price points. The configurator shows the base price for each trim so you can see the starting cost before you add options.
Selecting colors, wheels, and exterior options
After you pick your trim, the tool moves to exterior choices. You can select the paint color, and the image of your vehicle updates in real time so you see how it looks. Some colors cost more than others — solid colors are usually cheaper than metallic or pearl finishes, and the configurator displays the upcharge.
You then choose wheels and tires. Jeep offers several wheel designs and sizes for each model, and larger or specialty wheels typically add to the price. The image updates to show your choice. You can also select exterior packages or add-ons like roof racks, running boards, or protective skid plates, each with its own cost.
Choosing interior features and technology
The next section covers the interior. You select upholstery material — cloth, leather, or premium leather — and color. You can then add technology packages that might include features like an upgraded infotainment system, navigation, premium audio, or smartphone integration. Each package shows what it includes and what it costs.
Some packages bundle several features together at a lower total cost than buying them individually. The configurator lists what is included in each package so you can decide whether the bundle makes sense for you or whether you would rather pick individual options.
Understanding packages and optional features
Jeep groups many options into packages — for example, a "Convenience Package" might bundle heated seats, a power liftgate, and remote start together. A "Technology Package" might include navigation, a larger touchscreen, and advanced driver information features. The configurator shows the package price and lists every item inside it.
You can usually accept or decline each package. Some features are only available as part of a package, while others can be added individually. The tool makes this clear as you build — if a feature you want is only in a package, the configurator will not let you select it alone.
Viewing your total price and saving your configuration
As you make each choice, your total price updates at the top or side of the screen. This total includes the base price of the trim, all options, packages, and any upcharges for colors or wheels. The price shown is the manufacturer's suggested retail price (MSRP) — what Jeep recommends dealers charge — not the actual price you will pay after negotiating with a dealer.
Once you are happy with your configuration, you can save it, print it, or email it to yourself. Most configurators also give you a link you can share with a dealer or a friend. When you save, the tool usually assigns your configuration a number or code so you can find it again later if you close the browser.
Using your configuration at a dealership
Bring your saved configuration or printed page to a dealership, or email it to a dealer's sales team. The dealer can use it to check whether that exact vehicle is in stock, or they can place a factory order to build it for you. Having your configuration ready means the dealer knows exactly what you want and can give you a real price quote without a long back-and-forth about features.
Remember that the MSRP shown in the configurator is a starting point. Dealers may offer discounts, incentives, or promotions that lower the final price. You can also negotiate, trade in a vehicle, or arrange financing, all of which change what you actually pay. The configurator is a tool for planning, not a binding price.
Frequently Asked Questions
Can I buy a Jeep directly through the configurator?
No. The configurator is a planning tool only. Once you build your vehicle, you must contact a dealership to purchase it, arrange financing, or discuss trade-in value. The configurator may provide a link to dealers near you, but the actual sale happens through the dealer.
Does the price in the configurator include taxes, shipping, or dealer fees?
No. The price shown is the MSRP — the manufacturer's suggested retail price for the vehicle and options you selected. It does not include sales tax, destination charges, dealer documentation fees, or any discounts or incentives. Your actual cost will be higher than the configurator price unless a dealer offers a discount.
What if I want to compare two different configurations?
Most configurators let you save multiple configurations or open the tool in separate browser tabs. You can build one vehicle, save it, then start a new configuration to compare. Some tools also let you print or email both configurations side by side so you can see the differences in price and features.
Can a dealer order a vehicle based on my configuration?
Yes. Many dealers can use your saved configuration to place a factory order with Jeep. This means Jeep builds the vehicle to your exact specifications and ships it to the dealer. Factory orders usually take several weeks to months, depending on current production schedules and demand.
What if a color or option I want is not showing in the configurator?
Some colors or options may be limited to certain trims, not available for the current model year, or temporarily out of stock. Contact a Jeep dealer directly — they can tell you what is actually available and may be able to order something not shown in the configurator, or suggest when it will be available again.