What the Ford Bronco Configurator Does
The Ford Bronco Configurator is an online tool on Ford's website that lets you build a Bronco by choosing colors, trim levels, features, and add-ons, then see the price and what your finished vehicle would look like. You do not buy through the configurator — instead, you use it to figure out exactly which Bronco you want, then take that information to a Ford dealer to actually purchase it.
The configurator shows you real pricing, real available options for each trim level, and real images of your chosen combination. It also generates a window sticker (called a Monroney label) that you can save or print, which dealers use during negotiations and which you can bring with you when you visit the lot.
Key Takeaways
- The configurator walks you through trim level, exterior color, interior color, and packages in a set order, showing price changes as you go.
- You can save your configuration by creating a Ford account, which lets you return to it later or email it to a dealer.
- The final price shown includes destination charges but does not include taxes, dealer fees, or financing costs.
- Once you have built a configuration you like, you can use the "Find Dealers" button to locate Ford dealers near you and contact them about that specific build.
Starting a Configuration and Choosing Your Trim
Go to Ford's official website and look for the Bronco Configurator link, usually found under the Bronco model page. The tool opens with a choice of trim levels — these range from base models to higher-end versions with more standard features. Each trim level has a different starting price, and the configurator shows you that price when ready.
Trim levels matter because they determine what features come standard and what you can add. A higher trim might include leather seats or a better sound system already included, while a lower trim requires you to buy those as add-ons. The configurator shows you exactly what comes with each trim before you commit to one.
Selecting Colors and Exterior Options
After choosing your trim, the configurator shows available exterior colors. Ford offers multiple paint options for the Bronco, and some colors cost more than others — the configurator updates the price when you select a premium color. You will see a photo of your chosen color on a Bronco image so you can see how it actually looks.
Next, you choose wheels and any exterior packages or add-ons available for your trim. These might include roof racks, protective skid plates, or upgraded lighting. The configurator shows the price impact of each choice and updates your vehicle image to reflect what you have selected.
Picking Interior Color and Packages
The configurator then moves to interior choices — seat color, material, and any interior packages that add features like upgraded infotainment systems, premium audio, or climate control options. Again, each choice updates both the price and the preview image.
Packages bundle several features together at a lower total cost than buying them individually. The configurator lists what is included in each package, so you can decide whether the bundle matches what you actually want or whether you would rather pick individual options.
Understanding the Final Price and Window Sticker
Once you have made all your choices, the configurator shows a final price that includes the base vehicle, all your selected options, and destination charges (the cost to ship the vehicle from the factory to the dealer). This price does not include taxes, dealer documentation fees, or any financing costs — those are added later when you actually buy.
The configurator generates a window sticker that shows every option you selected, the price of each, and the total. This is the same sticker that will appear on the vehicle at the dealership, so you can use it to verify you are getting exactly what you configured.
Saving Your Configuration and Contacting Dealers
If you create a Ford account (free), you can save your configuration and return to it later. This is useful if you want to sleep on the decision, compare it to other builds, or come back to it weeks later. Your saved configuration stays in your account until you delete it.
Most configurators include a "Find Dealers" or "Contact Dealers" button that shows Ford dealers in your area. You can send your configuration directly to a dealer's sales team, which gives them a clear picture of what you want before you visit. Some dealers will even reserve inventory that matches your build or order one from the factory if it is not in stock.
What You Cannot Do in the Configurator
The configurator is a planning tool, not a shopping tool. You cannot complete a purchase, place a factory order, or reserve a vehicle through it. You also cannot finance through the configurator — that happens at the dealership. The prices shown are manufacturer's suggested retail prices (MSRP), which dealers may negotiate up or down depending on local market conditions and inventory.
The configurator also does not show dealer-installed options — features that a specific dealership adds after the vehicle arrives. Those are discussed separately when you visit or call the dealer.
Frequently Asked Questions
Can I order a Bronco directly through the configurator?
No. The configurator shows you what is available and what it costs, but you place the actual order through a Ford dealer. Use the configurator to decide what you want, then contact a dealer with your configuration.
Does the price in the configurator include taxes and fees?
No. The price shown includes the vehicle, options, and destination charges only. Taxes, dealer documentation fees, registration, and financing costs are added when you buy at the dealership.
What if the exact configuration I built is not in stock at a dealer?
You can ask the dealer to order that configuration from Ford's factory. Factory orders typically take several weeks to arrive. Alternatively, the dealer may have a similar vehicle in stock that you can modify your preferences to match.
Can I save multiple configurations to compare them?
Yes, if you create a Ford account. You can build and save as many configurations as you want, then compare them side by side to decide which one you prefer before contacting a dealer.
Does the configurator show all available Bronco models?
The configurator shows current model year Broncos available for order or in dealer inventory. If Ford has discontinued a model year or released a new one, the configurator updates to reflect that. Check Ford's website for the current model year available in your region.