What the Dodge configurator does
The Dodge configurator is an online tool on Dodge's website that lets you build a vehicle to your specifications and see the price before you contact a dealer. You choose the model, exterior color, interior trim, wheels, and optional features — things like towing packages, safety technology, or infotainment upgrades — and the tool updates the price in real time as you make changes. It does not reserve a vehicle or commit you to anything; it straightforward shows you what a particular combination would cost and what features come with it.
The configurator is useful because it answers questions a brochure cannot. You can see exactly which features are available on which trim levels, what upgrades cost, and whether two options you want can be combined on the same vehicle. Many people use it to narrow down what they actually want before walking into a dealership, so they know what to ask for and what the realistic price range is.
Key Takeaways
- The Dodge configurator shows you real pricing and available options for each model, updated as you make choices.
- You can compare trim levels, colors, wheels, and packages side by side to understand what each upgrade costs.
- The price shown includes manufacturer's suggested retail price (MSRP) but not destination charges, taxes, or dealer markups.
- Saving or sharing your configuration lets you bring it to a dealership or email it to yourself for later reference.
How to use the Dodge configurator step by step
Start by going to Dodge's official website and finding the "Build and Price" or "Configurator" link, usually near the top of the page or in the vehicle section. Select the model you are interested in — Charger, Durango, Hornet, or whichever line appeals to you. The tool will show you available model years; choose the year you are shopping for.
Next, pick your trim level. Each trim comes with a base set of features and a base price. Once you select a trim, the tool shows you what comes standard and what you can add. Choose your exterior color, then interior color and material if options exist. From there, you can select wheels, add packages (like a towing package or technology package), and pick individual features such as a sunroof, upgraded audio system, or driver-information features.
As you make each choice, the price updates at the bottom or side of the screen. Some options are bundled into packages, meaning you cannot buy them individually — the tool will show you this. If an option is not available for your chosen trim or configuration, the tool will gray it out or tell you it is not compatible. When you have built the vehicle you want, you can save the configuration, print it, or email it to yourself.
What the price shown does and does not include
The price displayed is the manufacturer's suggested retail price (MSRP) for that exact configuration. It reflects the base vehicle plus the cost of every option and package you selected. This is the price Dodge recommends, not necessarily what you will pay at a dealership.
The MSRP does not include destination charges (the cost to ship the vehicle from the factory to the dealer), taxes, registration fees, or dealer-added markups. It also does not account for rebates, incentives, or discounts that may be running at the time you actually buy. Dealers sometimes charge above MSRP for popular models or colors, and sometimes they discount below it. The configurator shows you the starting point, not the final number you will negotiate.
Saving and sharing your configuration
Most Dodge configurators let you save your build by creating an account or using a guest save option. Saving stores your configuration so you can return to it later without rebuilding it from scratch. You can also print the configuration as a PDF or email it to yourself, which is useful if you want to review it at home or bring it to a dealership.
Some dealerships will accept an emailed configuration and use it as a starting point for a quote or to check inventory. Others may tell you they do not have that exact combination in stock but can order it or show you similar vehicles. Having your configuration saved or printed means you can compare it across multiple dealerships and keep track of what you actually wanted if you visit several lots.
Understanding trim levels and packages
Dodge vehicles are organized into trim levels — usually something like SE, SXT, R/T, or GT — each with a different base price and standard features. A higher trim level includes everything the lower trim has, plus additional features, and costs more. The configurator shows you what each trim includes so you can decide whether the extra cost is worth it to you.
Packages bundle related features together at a discount compared to buying them individually. A "Technology Package" might include a larger touchscreen, smartphone integration, and a premium audio system for less than the cost of adding each separately. The configurator shows you which packages are available for each trim and what they add to the price. You can usually see the package contents before you select it, so you know whether you want all the features in it or whether you would rather pick and choose.
What to do with your configuration at a dealership
Bring your saved or printed configuration to a dealership as a reference point, not as a binding order. Show it to a salesperson and ask whether they have that vehicle in stock, can order it, or can suggest something similar. Be prepared for the dealer to tell you the exact color or wheel combination is not available, or that the price will be different due to incentives, dealer markup, or local taxes.
The configurator is a starting point for conversation, not a contract. Dealers have access to their own inventory systems and can tell you what is actually available to order or buy when ready. Use your configuration to clarify what matters to you — certain features, a specific color, a particular trim level — so the salesperson can work within your preferences and budget.
Frequently Asked Questions
Does the configurator show me vehicles in stock near me?
No. The configurator shows pricing and options, but it does not connect to dealer inventory. To find vehicles in stock, you will need to visit a dealership's website or contact them directly. Some dealership websites have their own inventory search tools that show what is currently on the lot.
Can I order a vehicle directly through the configurator?
No. The configurator is informational only. To order a vehicle, you will need to contact a Dodge dealership, either in person or through their website. The dealership handles the actual order, financing, and delivery.
Why does my configured vehicle cost more at the dealership than the configurator shows?
The configurator shows MSRP, which does not include destination charges, taxes, registration, or dealer markup. Dealers may also charge above MSRP for popular models. Ask the dealer to itemize the final price so you can see where the difference comes from.
Can I change my configuration after I save it?
Yes. If you saved your configuration, you can load it and modify any choice — color, trim, packages, or features — and the price will update. This is useful if you want to explore how different options affect the cost.
What if the configurator shows an option I want but the dealer says it is not available?
Some options may be discontinued, regional, or subject to availability. The configurator shows what Dodge offers, but not every option is available on every vehicle at every time. The dealer can tell you whether your desired option is currently available to order or if a similar alternative exists.