What "Create Your Own Chevy" means and where to start
Chevrolet's online builder tool lets you design a vehicle configuration on Chevrolet.com before you buy or visit a dealer. You choose the model, exterior color, interior trim, wheels, technology packages, and other features, then see the price update in real time. The tool does not complete a purchase — it creates a specification sheet you can save, print, email to a dealer, or use to compare options.
The builder is free to use and requires no account or personal information to start. You can spend five minutes picking basic colors or an hour exploring every option. When you finish, you get a summary page with your vehicle's final price, features, and a dealer locator so you can contact someone nearby who can order that exact configuration.
Most people use the builder to understand pricing before talking to a dealer, to lock in a specific look they want, or to compare how much different packages cost. Some use it to see whether a feature they want is available on the trim level they can afford.
Key Takeaways
- The Chevrolet builder is a free online tool on Chevrolet.com where you select a model, colors, trim level, and features to see the final price.
- You can save or print your configuration and take it to a dealer, or use the built-in locator to contact dealers nearby.
- The tool shows real-time pricing, so you see when ready how much each upgrade or package costs.
- Your configuration is not a binding order — it is a specification sheet that helps you decide what you want before you buy.
Step-by-step: building your configuration
Start at Chevrolet.com and look for a button or link labeled "Build and Price" or "Build Your Own" — the exact wording changes by season, but it is usually on the homepage or in the main navigation menu. Click it and you will see a list of current Chevrolet models: Silverado, Equinox, Malibu, Trailblazer, Blazer, and others depending on the year.
Select the model you want to configure. The tool will then ask you to choose a trim level — for example, LS, LT, or High Country on a Silverado. Trim level determines your starting price and which features are already included. Once you pick a trim, the builder shows the base price and moves to the next step.
From there, you choose exterior color, interior color or material, wheel style, and any packages or individual options available for that trim. As you make each choice, the price updates at the top or side of the screen. You can go back and change any selection at any time — there is no penalty for switching between colors or packages to see how the price changes.
When you are satisfied with your configuration, click the button to view a summary. This summary page shows your vehicle's full specification, the final price, and options to save it, print it, email it, or share it with a dealer.
Understanding trim levels and what they include
Each Chevrolet model comes in multiple trim levels, and trim level is the biggest factor in your starting price. A Silverado LS costs less than an LT, which costs less than a High Country. The difference is not just the name — each trim includes different standard features.
Lower trims usually include basic cloth seats, a standard infotainment system, and essential safety features. Higher trims add leather or premium upholstery, larger touchscreens, advanced driver information features, and upgraded audio systems. The builder shows you exactly what comes standard in each trim before you commit to it.
If you find a feature you want is only available in a higher trim, the builder will tell you that when you try to add it. You then have the choice to upgrade to that trim or look for a similar feature in your current trim level. This is one of the most useful parts of the tool — it prevents you from discovering too late that the feature you wanted costs an extra $5,000 because it is only in the Premium package.
How to compare prices and packages
The builder's real-time pricing is the fastest way to understand what features cost. If you are deciding between two packages, build the vehicle with the first package, note the price, go back, swap in the second package, and compare. The price difference you see is exactly what that package costs.
You can also build the same model in two different trim levels to see whether it is cheaper to buy a lower trim and add packages, or to buy a higher trim that includes those features as standard. For example, you might find that a Silverado LT with the Technology Package costs less than a Silverado RST, or vice versa — the builder shows you when ready.
If you want to compare across different models entirely — say, a Silverado versus a GMC Sierra — you will need to use both Chevrolet.com and GMC.com, because each brand has its own builder. The builders work the same way, so the process is familiar.
Saving and sharing your configuration
Once you have built a vehicle you like, the summary page offers several options. You can save it to your browser (no account needed), which stores it locally on your computer. You can also print it, which gives you a one-page spec sheet with the vehicle's features and price — useful to bring to a dealer or show someone else.
Most builders also let you email the configuration to yourself or to a dealer. If you email it to a dealer, you are not placing an order — you are sending them your specification so they know exactly what you want when you contact them. Some dealers can use this to check inventory or place a factory order for that exact configuration.
If you want to come back to your configuration later, save the link in your browser bookmarks or take a screenshot of the summary page. Chevrolet does not require you to create an account to use the builder, so there is no login to remember.
What happens after you build your vehicle
Building a vehicle on the Chevrolet website does not reserve it, order it, or commit you to anything. It is purely informational. Once you have a configuration you like, you can take the next step or not — the choice is entirely yours.
If you want to move forward, the builder usually includes a dealer locator that shows Chevrolet dealers near you. You can contact them directly with your specification, or visit in person and show them the summary page. Some dealers can check whether they have that exact vehicle in stock, or they can place a factory order to build it for you.
If you are not ready to buy yet, you can revisit the builder anytime to refine your choices, compare different options, or just explore what is available. The tool is there whenever you need it.
Frequently Asked Questions
Can I order a vehicle directly through the builder?
No. The builder is a design and pricing tool only. To actually purchase a vehicle, you will need to contact a Chevrolet dealer. You can use the builder's dealer locator to find one nearby, or you can search for dealers on your own.
Do I need to create an account to use the builder?
No. The builder is free and open to anyone. You do not need to log in, provide your email, or create a password. If you want to save your configuration, you can bookmark the link or take a screenshot.
Will the price I see in the builder be the same at the dealer?
The builder shows the manufacturer's suggested retail price (MSRP) for your configuration, which is the official starting price. Dealers may offer discounts, incentives, or negotiate the final price, so what you actually pay may be different. The builder price is a reliable baseline for comparison.
Can I build a vehicle that is not currently in stock?
Yes. The builder lets you design any configuration that Chevrolet offers, whether or not dealers have it sitting on the lot. If you find a configuration you want but no dealer has it, you can ask a dealer to place a factory order to build it for you.
What if I change my mind about a feature after I save my configuration?
You can return to the builder anytime and create a new configuration. There is no limit to how many times you can use the tool or how many configurations you can save. Each one is independent, so you can compare multiple versions side by side.