Start with BMW's Online Configurator
BMW's official website lets you build a car to your exact specifications before you ever contact a dealer. Go to BMW.com, find the model you want, and select "Build and Price" or "Configure Your Vehicle" — the exact link name varies by model year. You will see the base price for that model, then step through choices: exterior color, interior trim, engine option (if available for that model), transmission, and optional packages.
The configurator updates the price in real time as you add features. This matters because some options are bundled — you cannot always pick leather seats without also getting the premium sound system, for example. The configurator shows you these dependencies before you commit, so you know exactly what you are paying.
Once you have built the car you want, the configurator gives you a summary page with a unique build code. Write this down or save the page. You will give this code to a BMW dealer when you are ready to order, and it tells them exactly which options and colors you selected.
Key Takeaways
- BMW's online configurator lets you choose your model, color, engine, interior, and packages before contacting a dealer, and shows the price for each choice.
- The configurator assigns a unique build code to your configuration, which you provide to a dealer to place an order.
- Some options are bundled together, so the configurator shows you what comes with each package before you add it to your build.
- After you order through a dealer, production typically takes 8 to 12 weeks, and the dealer will contact you when your car is ready for pickup or delivery.
- You can order a car that is already in inventory at a dealer instead of building one from the factory, which means faster delivery.
Understand What You Can and Cannot Customize
Not every detail is configurable. BMW offers a set menu of exterior colors, interior leather or fabric options, wheel designs, and technology packages for each model. You choose from what is available for that year and model — you cannot order a custom paint color or request a unique interior layout.
Engine and transmission options depend on the model. Some BMW models come with only one engine choice; others offer multiple. The configurator shows you only the options that are actually available for the model you selected, so you will not see choices that do not exist.
Packages are the main way to customize your car's features. A package bundles several related options — for example, a "Premium Package" might include leather seats, a power sunroof, and upgraded climate control as one purchase. You can usually add or remove packages, but individual items within a package cannot always be separated.
Contact a BMW Dealer to Place Your Order
Once you have your build code, contact a BMW dealership. You can call, visit in person, or use the dealer's website to request a sales contact. Tell them you want to order a car and provide your build code. The dealer will confirm your configuration, discuss financing or lease options, and walk you through the order paperwork.
At this point, you are committing to purchase or lease the car. The dealer will collect a deposit (the amount varies by dealer and whether you are financing or leasing) and submit your order to BMW. You will receive an order confirmation with an expected production and delivery date.
Some dealers also have cars already built and sitting in inventory. If you see a car on their lot that matches what you want, you can order that car instead of waiting for factory production. This cuts weeks off the delivery time, though your color and option choices are limited to what is in stock.
Track Your Order From Factory to Delivery
After the dealer submits your order, BMW assigns it a production sequence. The dealer can give you a tracking number or online portal where you can see your car's status — usually something like "in production," "quality check," "shipped," or "ready for delivery."
Factory production typically takes 8 to 12 weeks from the time your order is confirmed. This varies based on the model, current factory capacity, and how many custom options you selected. During this time, your car is built to your specifications, inspected, and prepared for shipment.
Once your car leaves the factory, it is transported to the dealer. The dealer will contact you when it arrives and is ready for pickup or delivery to your home. You will do a final walkthrough with the dealer to confirm everything matches your order, then complete the financing or lease paperwork and take delivery.
Know the Difference Between Ordering and Buying Off the Lot
Ordering a car from the factory gives you full control over the configuration but requires you to wait 8 to 12 weeks. Buying a car that is already on a dealer's lot means you get it within days, but your choices are limited to what the dealer has in stock.
Pricing can differ between the two routes. A car you order is built to your exact specs, so the price is what the configurator showed you plus any dealer-specific fees. A car on the lot may have been sitting there for weeks or months, and dealers sometimes discount these cars to move inventory — or they may price them higher if they are a popular configuration.
If you are flexible on color and options, checking dealer inventory first can save you time. If you have a specific configuration in mind, ordering from the factory ensures you get exactly what you want.
Understand Financing, Leasing, and Delivery Options
BMW offers financing through BMW Financial Services, though you can also bring your own loan from a bank or credit union. The dealer will discuss rates, down payment, and monthly payment before you sign. Leasing is another option — you pay a monthly fee to use the car for a set period (usually 2 to 4 years), then return it to the dealer.
Delivery can happen at the dealership, where you pick up your car, or the dealer can arrange home delivery in some areas. Home delivery usually costs extra and takes a few additional days to arrange. Ask your dealer what options they offer and what the costs are.
Some dealers also offer "delivery events" where you can pick up your new BMW at a BMW facility or even at the factory in another state. These are less common but can be an experience if you are interested. Your dealer can tell you whether this option is available for your order.
What Happens If You Change Your Mind or Need to Cancel
If you cancel your order before production starts, you may be able to get your deposit back, though this depends on the dealer's policy and how far along the order is. Once production has begun, cancellation policies become stricter — some dealers will not refund your deposit, or will charge a cancellation fee.
Read the order paperwork carefully before you sign. It will spell out the dealer's cancellation policy, what happens to your deposit, and what you owe if you walk away from the order. If you are unsure, ask the dealer to explain it in writing.
If your circumstances change after you have ordered but before delivery, contact the dealer as soon as possible. They may be able to work with you on timing, financing terms, or other details. The sooner you communicate, the more options you may have.
Frequently Asked Questions
Can I order a BMW with a custom paint color?
No. BMW offers a set palette of exterior colors for each model year. You choose from the colors available in the configurator. Some dealers may offer custom paint through special order, but this is rare and typically costs significantly more.
How long does it take to get a BMW after I place an order?
Factory production usually takes 8 to 12 weeks. Add another 1 to 3 weeks for transport to the dealer and final preparation. If you buy a car already in dealer inventory, you can take delivery within days. Your dealer can give you a more specific timeline based on current factory schedules.
What if the color or option I want is not available in the configurator?
The configurator shows only the options available for that model year. If something is not listed, it is not offered for that year. You can ask your dealer whether a similar option exists or whether you can special-order something different, but there is no may provide.
Can I order a BMW online without going to a dealer?
You can build your car online and get a build code, but you must work with a BMW dealer to actually place the order and complete the purchase. BMW does not sell directly to consumers online — all orders go through authorized dealerships.
What if my ordered BMW arrives with a problem or damage?
The dealer will inspect your car before delivery and show you any issues. If there is damage or a defect, tell the dealer before you sign the delivery paperwork. BMW's warranty covers manufacturing defects, and the dealer can arrange repairs or replacement parts at no cost to you during the warranty period.