You can design and price a Chevrolet online before you buy, but you cannot complete a purchase through the tool itself
Chevrolet's Build and Price tool lets you configure a vehicle model, choose colors, add options, and see the final price — all on Chevrolet's website. You select the body style, engine, transmission, trim level, and features you want, and the tool calculates the manufacturer's suggested retail price (MSRP) in real time. Once you have built the vehicle you want, you can either print the configuration, email it to yourself, or share it with a dealer to discuss purchase terms.
The tool does not let you order or pay for a vehicle directly. After you finish building, you must contact a Chevrolet dealer to negotiate price, arrange financing, discuss trade-in value, and complete the actual sale. The configuration you create is a starting point for that conversation, not a binding order.
Key Takeaways
- The Build and Price tool shows you the MSRP for any configuration you create, but dealers can sell above or below that price depending on demand and inventory.
- You can save your configuration, email it, or print it to bring to a dealer or use for comparison shopping across multiple dealerships.
- The tool includes all available options for each model, so you can see how much each feature costs before you commit to anything.
- After you build your vehicle, you still need to contact a dealer to negotiate the actual sale price, arrange financing, and handle delivery or pickup.
How to access the Build and Price tool
Go to Chevrolet.com and look for the "Build and Price" link, usually located in the main navigation menu or under the "Shop" section. Click it to start. You do not need to create an account or log in to use the tool, though Chevrolet may ask for your email address if you want to save or email your configuration.
Select the model you want to build — Silverado, Equinox, Malibu, Blazer, or whichever Chevrolet line interests you. The tool will show you available body styles (such as crew cab versus extended cab for trucks) and let you move forward from there.
What you can customize in the tool
The Build and Price tool walks you through these choices in order: exterior color, interior color and material, wheels, engine and transmission options, trim level (if not already selected), and optional packages or individual features. The available options depend on which model and trim you chose.
For example, on a Silverado you might choose between a 5.3-liter V8 and a 3.0-liter turbo diesel engine, each with different pricing. On an Equinox you might add all-wheel drive, a sunroof, or a premium audio system. The tool shows the price impact of each choice as you make it, so you can see exactly how much each option costs.
Some options are bundled into packages — for instance, a "convenience package" might include keyless entry, a backup camera, and remote start as a single add-on. You can usually see what is in each package before you select it.
Understanding the price the tool shows you
The price displayed is the MSRP, or manufacturer's suggested retail price. This is what Chevrolet recommends dealers charge, but it is not a binding price. Dealers can and do sell vehicles for more or less than MSRP depending on local demand, current inventory, incentives, and negotiation.
The MSRP shown does not include destination charges (the cost to ship the vehicle from the factory to the dealer), taxes, registration, or dealer fees. When you talk to a dealer, ask them to break down the total cost, including all of these items, so you know what you are actually paying.
If Chevrolet is running manufacturer incentives or rebates at the time you build, the tool may show those as well, though incentive amounts change frequently and vary by region and model.
What to do after you build your vehicle
Once you have created a configuration you like, you have several options. You can print the page, which gives you a summary of your choices and the MSRP. You can email the configuration to yourself or share it with a dealer. Some versions of the tool let you generate a unique link you can send to others.
Take that configuration to one or more Chevrolet dealers in your area. Show them what you built and ask them for a quote on that exact vehicle. This gives you a concrete starting point for negotiation and lets you compare prices across dealers. Dealers may also tell you whether they have that configuration in stock or how long it would take to order it.
If the dealer does not have your exact configuration in stock, they may offer you a similar vehicle with slightly different options, or they can special-order it from the factory. Special orders typically take four to eight weeks, depending on the model and current production schedules.
Comparing configurations and shopping around
You can build multiple configurations in the tool to compare different trim levels, engines, or option packages side by side. For example, you might build a base model with few options, a mid-level trim with more features, and a higher trim to see how the price and features change at each step.
Use the tool to shop across different Chevrolet models as well. If you are torn between an Equinox and a Blazer, build both and compare the price, size, and features to help you decide which makes more sense for your needs.
Once you have narrowed down your choices, contact dealers with your top configurations. Getting quotes from multiple dealers in your area can reveal significant price differences, even for the same vehicle. Dealers compete on price, so it pays to shop around.
Limitations of the Build and Price tool
The tool shows you what is available at the time you use it, but inventory and options can change. A color or feature that appears available in the tool might be out of stock or discontinued by the time you contact a dealer. Always confirm availability with the dealer before you commit.
The tool does not account for your personal situation — trade-in value, credit score, down payment amount, or financing terms. Those are all negotiated between you and the dealer. The tool is a pricing and configuration resource, not a financing or purchasing platform.
If you are looking for used Chevrolets, the Build and Price tool does not help. It is designed for new vehicles only. For used inventory, you will need to visit dealer websites or used-vehicle marketplaces.
Frequently Asked Questions
Can I order a vehicle directly through the Build and Price tool?
No. The tool lets you design and price a vehicle, but you cannot complete a purchase through it. You must contact a Chevrolet dealer to negotiate price, arrange financing, and finalize the sale. The configuration you create is a reference document to bring to the dealer.
Does the price shown include taxes, delivery, and dealer fees?
No. The price shown is the MSRP for the vehicle itself. It does not include destination charges, taxes, registration, title, or dealer fees. Ask your dealer for a full breakdown of all costs before you commit to a purchase.
What if the dealer does not have my exact configuration in stock?
Most dealers can special-order a vehicle built to your specifications from the factory. This typically takes four to eight weeks. Some dealers may also offer a similar vehicle with slightly different options if you want to take delivery sooner. Discuss both options with the dealer.
Can I save my configuration and come back to it later?
Yes. You can save your configuration by entering your email address, and Chevrolet will send you a link you can use to return to it. You can also print or screenshot your configuration to keep a record of it.
Does the Build and Price tool show current incentives and rebates?
It may, depending on what Chevrolet is offering at the time. Incentive amounts change frequently and vary by region and model. Ask your dealer what incentives are currently available for the vehicle you want, as they may be able to explore additional discounts beyond what the tool shows.