You can order a custom Audi directly from the manufacturer, configure it online or through a dealer, and have it built to your specifications

Building an Audi means choosing your model, selecting colors, interior materials, engines, technology packages, and other features before the car is manufactured. Most buyers do this through an Audi dealer rather than directly with the factory, though the process is similar either way. The car is then built at an Audi production facility in Germany or another location, and shipped to you or your dealer. The entire process from order to delivery typically takes three to four months, depending on the model and current production schedules.

You do not need to visit a dealership in person to start, though many people find it helpful to see and sit in the models they are considering. You can begin the configuration process online at Audi's website, work with a dealer remotely, or visit a showroom to discuss options with a sales representative.

Key Takeaways

  • You choose your Audi model, exterior color, interior materials, engine type, and optional technology packages before the car is built.
  • Most custom orders go through an Audi dealer, who submits your configuration to the factory and handles delivery logistics.
  • The build and delivery process takes roughly three to four months from the time your order is confirmed by the factory.
  • You will need to make a deposit to find your order, and the dealer can explain the payment schedule and financing options available.
  • You can track your build status online once the factory begins production, and the dealer will notify you when the car is ready for pickup or delivery.

Choose your Audi model and trim level

Start by deciding which Audi model fits your needs: the A3 (compact sedan), A4 (midsize sedan), A6 (luxury sedan), Q3 (compact SUV), Q5 (midsize SUV), Q7 (three-row SUV), or another model in Audi's current lineup. Each model comes in multiple trim levels, and the trim determines the base features and price. For example, an A4 might be offered in Standard, Premium, Premium Plus, and Prestige trims, with each step adding more technology, comfort, or performance features.

Visit an Audi dealership or browse Audi's website to compare models and trims side by side. Dealerships have brochures and spec sheets that list what comes standard in each trim. You can also sit in the vehicles to get a feel for the interior space and layout. Once you have chosen your model and trim, you are ready to move to the configuration step.

Configure your exterior and interior options

Audi's configuration tool lets you select paint color, wheel design, exterior trim accents, interior upholstery material, and dashboard finishes. Paint colors range from standard options like black, white, and silver to premium metallic and special finishes that cost extra. Wheels come in several sizes and designs, and larger wheels may affect ride quality and fuel economy slightly. Interior materials include fabric, leather, and premium leather with different color choices.

Some options are bundled into packages rather than sold individually. For example, a "Technology Package" might include a larger touchscreen, premium sound system, and advanced driver information features as a single add-on. A "Luxury Package" might combine upgraded leather, ambient lighting, and massage seats. Packages usually cost less than buying each feature separately, but you only pay for the ones you actually want.

As you add options, the price updates in real time on the configuration screen. This helps you see how each choice affects the total cost and stay within your budget. You can save your configuration and come back to it later, or share it with a dealer or family member for feedback.

Select engine, transmission, and drivetrain

Audi offers different engine options depending on the model. A sedan might have a choice between a turbocharged four-cylinder engine and a more powerful turbocharged six-cylinder. Some models also offer hybrid or plug-in hybrid versions that combine a gas engine with an electric motor. The engine you choose affects fuel economy, acceleration, and price.

Transmission options typically include an eight-speed automatic or a continuously variable transmission (CVT), depending on the model. Drivetrain choices are front-wheel drive, all-wheel drive (Audi's Quattro system), or sometimes rear-wheel drive. All-wheel drive costs more but provides better traction in snow and rain. Once you have selected the engine, transmission, and drivetrain, the configuration tool will show you the updated price and estimated fuel economy.

Add technology and safety packages

Audi groups many technology features into packages you can add or skip. A basic package might include smartphone integration, a backup camera, and automatic emergency braking. A mid-level package adds a larger touchscreen, wireless charging, and adaptive cruise control. A premium package includes a digital instrument cluster, a head-up display, and advanced parking information.

Safety features like blind-spot monitoring, lane-keeping information, and collision warning are often included in technology packages rather than sold alone. Review what each package includes and decide which features matter most to you. Remember that you can always add some features later through the dealer, though factory-installed options are usually cheaper than aftermarket upgrades.

Place your order through a dealer or Audi directly

Once your configuration is complete, you need to submit it as an order. Most buyers work with a local Audi dealer, who takes the order, collects a deposit (usually 10 to 20 percent of the vehicle price), and submits it to the factory. The dealer handles all paperwork, financing, and delivery arrangements. Some Audi markets allow direct orders through Audi's website, but even then, a dealer is typically assigned to handle your delivery and service.

The dealer will ask for your contact information, confirm your financing or payment method, and explain the timeline. They will also discuss any incentives or current promotions that might explore to your order. Once everything is confirmed, the dealer sends your order to Audi's production scheduling system, and you receive an order confirmation number.

Track your build and prepare for delivery

After your order is confirmed, the factory schedules your car for production. This can take several weeks depending on demand and the complexity of your configuration. Once production begins, you can usually track your build status online using your order number. Audi's tracking system shows which stage your car is in: pre-production, assembly, quality testing, or shipping.

The dealer will contact you when your car is built and shipped. Depending on where you live and where the car is built, shipping can take two to four weeks. The dealer will schedule a delivery appointment and walk you through the vehicle's features, answer questions, and complete the paperwork. Some dealers offer delivery to your home, while others ask you to pick up the car at the dealership. Confirm the delivery method and timing with your dealer well in advance.

Frequently Asked Questions

Can I change my order after I place it?

Minor changes like color or wheel selection can sometimes be made if production has not started, but this depends on how far along your order is in the schedule. Contact your dealer when ready if you want to change something. Once the car enters the assembly line, changes are usually not possible, and you may have to cancel and place a new order.

What happens if I need to cancel my order?

Cancellation policies vary by dealer and by how far along your build is. If you cancel before production starts, you may get your deposit back or lose a portion of it. If the car is already built or in transit, cancellation is usually not possible, and you may be required to complete the purchase. Ask your dealer about their cancellation policy in writing before you place your order.

Can I order a used or pre-built Audi instead of building one?

Yes. Many dealerships have inventory of pre-built Audis on the lot that you can purchase when ready without waiting for production. These cars may have limited color or option choices, but you avoid the three to four month wait. Pre-built inventory is often discounted compared to custom orders, especially if the model year is changing soon.

How much does it cost to build an Audi?

Prices vary widely depending on the model, trim level, and options you choose. A base A4 sedan starts lower than a Q7 SUV, and adding packages, premium paint, and technology features increases the price significantly. Your dealer can provide a detailed quote based on your specific configuration.

Do I need to pay the full price upfront?

No. You typically pay a deposit to find your order, and the remainder is due at delivery. Most buyers finance the purchase through the dealer or their own bank. Your dealer can explain payment schedules and financing options, including Audi's own financing programs.