How to Build and Order a BMW Through BMW USA

What BMW USA's Build Tool Does

BMW USA's build tool lets you configure a new BMW online, choose colors and features, and see the price before you order. You work through the tool on BMW's website, select your model and options, and then either place an order through a dealer or save your configuration to show a dealer later. The tool does not hold a vehicle for you or may provide pricing — it shows you what is available and what your choices cost.

The process takes 10 to 20 minutes depending on how many options you want to explore. You can start, stop, and come back to your configuration as many times as you want. Once you are satisfied with your choices, you can either proceed to dealer contact or print and email your configuration to a BMW dealer near you.

Key Takeaways

BMW USA's build tool is on BMW.com and works on desktop, tablet, and mobile — you do not need to visit a dealership to start.
You select your model, exterior color, interior trim, engine option, and individual features, and the tool updates the price as you make changes.
The configuration you create is not a binding order — you can save it, share it with a dealer, or walk away at any time.
Pricing shown in the tool includes the manufacturer's suggested retail price (MSRP) but does not include destination charges, taxes, or dealer fees, which vary by location.
After you build your BMW, you contact a dealer to discuss inventory, negotiate terms, and complete the purchase.

How to Access BMW USA's Build Tool

Go to BMW.com and look for the "Build Your BMW" or "Build and Price" link, usually in the main navigation menu or on the homepage. Click it and you will land on the model selection screen. You do not need to create an account or log in — the tool is open to anyone browsing.

If you already know which model you want, you can jump directly to that model's build page. If you are still deciding between models, the tool lets you browse all current BMW sedans, SUVs, coupes, and convertibles. Select your model and click "Build" or "Configure" to begin.

Selecting Your Model and Exterior Options

After you choose your model, the tool shows you available body styles (sedan, SUV, convertible, and so on) and asks you to pick one. Next comes exterior color. BMW offers standard colors at no extra charge and premium or metallic colors that add to the price. The tool shows you a photo of each color on your chosen model so you can see how it looks before you commit.

Some models also let you choose wheel design and size at this stage. Larger wheels and performance designs typically cost more. The tool updates the total price each time you make a selection, so you can see the impact of each choice when ready. If you want to compare two different color or wheel combinations, you can open the tool in a second browser tab and build both versions side by side.

Choosing Engine, Transmission, and Drivetrain

Next, the tool shows you the engine and transmission options available for your model. Some BMW models offer only one engine; others offer a choice between a standard gasoline engine and a turbocharged or hybrid option. The tool displays the horsepower, fuel economy, and price difference for each option so you can compare.

If your model offers all-wheel drive (AWD) or rear-wheel drive (RWD) as separate choices, you will select your preference here. All-wheel drive typically adds several thousand dollars to the price. The tool shows you the exact amount. Once you have chosen your powertrain, you move to interior options.

Configuring Interior Trim and Features

The interior section lets you choose upholstery material (leather, leatherette, or fabric, depending on the model), interior color, and trim finishes. You can usually see a photo of the interior in your chosen colors and materials. This is also where you select technology packages, which bundle features like navigation, premium audio, and driver information systems.

BMW typically organizes features into packages rather than letting you pick individual items. A "Technology Package" might include navigation and a premium sound system; a "Driver information Package" might include adaptive cruise control and parking sensors. The tool shows what is included in each package and the price for each one. You can add multiple packages, and the tool prevents you from selecting conflicting options.

Reviewing Your Configuration and Price

Before you finish, the tool shows you a summary of your entire configuration: model, color, engine, interior, and all packages and features you selected. The price shown is the MSRP — the manufacturer's suggested retail price — for your exact configuration. This price does not include destination charges (typically $1,000 to $1,500), taxes, registration, or dealer fees, which vary by state and dealer.

At this point, you have two options. You can save your configuration by creating a temporary link or entering your email address, which lets you come back to it later or share it with a dealer. Or you can proceed to the dealer locator, which shows BMW dealers near you and lets you contact them about your configuration or ask if they have similar vehicles in stock.

What Happens After You Build Your BMW

Your configuration is not an order. It is a reference document that you and a dealer can use to discuss what you want. When you contact a dealer, they will check their current inventory to see if they have your exact configuration or something close to it. If they do not, they can order it from BMW, though lead times vary — typically 8 to 12 weeks for a custom order, though this changes based on demand and model.

The dealer will also discuss pricing with you. The MSRP shown in the tool is a starting point; dealers may offer discounts, incentives, or financing terms that change the final price. Destination charges, taxes, and dealer fees will be added at the time of purchase. The dealer handles all paperwork, registration, and delivery logistics.

Frequently Asked Questions

Does building a BMW on the website reserve it for me?

No. Building a BMW shows you what is available and what it costs, but it does not hold a vehicle or create an order. You must contact a dealer to discuss inventory and place an actual order. Dealers can order a custom BMW based on your configuration, but the order is not final until you sign paperwork at the dealership.

Can I change my configuration after I save it?

Yes. If you save your configuration by email or link, you can return to it anytime and make changes. The tool will update the price based on your new selections. You can save as many different configurations as you want and compare them before deciding which one to show a dealer.

Does the price in the tool include taxes and delivery?

No. The price shown is the MSRP only. It does not include destination charges (usually $1,000 to $1,500), sales tax, registration fees, or dealer fees. Your dealer will add these amounts when you purchase. Taxes and fees vary by state and location.

What if I want to order a BMW that is not currently in stock at my local dealer?

You can order a custom BMW through any BMW dealer. Show them your configuration from the build tool, and they will submit an order to BMW. Custom orders typically take 8 to 12 weeks to arrive, though timing depends on the model, current demand, and any production delays. Your dealer will give you a more specific timeline once the order is placed.

Can I use the build tool on my phone?

Yes. BMW's build tool works on mobile devices, tablets, and desktop computers. The layout adjusts to fit your screen size. You can start building on one device and finish on another if you save your configuration by email.

This guide is for general information only and is not medical, financial, legal, or other professional advice. For decisions specific to your situation, consult a qualified professional. See our Editorial Policy.