You can build a custom Audi on the Audi USA website, configure it with options and colors, and then either purchase it or use the configuration to shop at a dealer
Audi USA's build tool lets you start with a model, add packages and individual options, choose exterior and interior colors, and see the price update in real time. The tool does not reserve a vehicle or commit you to a purchase — it creates a configuration you can save, share with a dealer, or use to compare against inventory. Most people use it to understand what features cost, what combinations are possible, and what their ideal Audi would run before talking to a salesperson.
The process takes 10 to 20 minutes depending on how many options you want to explore. You do not need to enter payment information, create an account, or provide personal details to use the builder. At the end, you can print the configuration, email it to yourself, or send it directly to a nearby Audi dealer.
Key Takeaways
- The Audi USA build tool is free and requires no account or personal information to use.
- You can configure any current Audi model with available packages, options, colors, and wheels, and see the total price update as you add features.
- Saving or printing your configuration lets you compare it against dealer inventory or share it with a salesperson before visiting.
- Building a custom Audi online does not reserve a vehicle or obligate you to purchase from any dealer.
Where to find the Audi USA build tool
Go to audi.com and look for a "Build and Price" or "Configure" button, usually located in the top navigation menu or on the model pages themselves. Audi occasionally changes the exact wording and placement, but the tool is always accessible from the main site without logging in.
You can also reach the builder by selecting a specific model — A4, Q5, e-tron, or another — and clicking the build option on that model's page. Starting from a model page sometimes pre-selects that model in the builder, saving you one step.
How the configuration process works, step by step
The builder opens with a list of available models. Select the one you want to configure. Next, you choose a trim level — for example, Premium, Premium Plus, or Prestige — which determines the base price and standard features included.
After trim selection, the tool shows available packages. Packages bundle several features together at a discount compared to buying options individually. You can add packages, skip them, or add individual options instead. As you make each choice, the price updates at the top or side of the screen.
Once packages and options are set, you select exterior paint color, interior upholstery color, and wheel design. The tool shows how each combination looks in a photo or rendering. Some colors and wheel styles carry an upcharge; the price reflects this when ready.
At the end, you see the final price, a summary of what you selected, and options to save, print, or share the configuration.
What you can and cannot customize
You can choose trim level, packages, individual options (such as leather, sunroof, or technology packages), exterior colors, interior colors, and wheels. You cannot change the body style — if you want a sedan instead of an SUV, you must start over with a different model — or order features that Audi does not offer on that model in the current year.
Some options are only available in combination with others. For example, a premium audio system might require the technology package, or all-wheel drive might be standard on certain trims. The builder prevents you from selecting incompatible combinations and explains why an option is unavailable if you try to add it.
Saving and sharing your configuration
Most builders let you save your configuration by email or by creating a temporary link. You do not need an Audi account to save; you can enter any email address and the builder will send you a link to retrieve the configuration later. The link usually remains active for several months.
You can also print the configuration as a PDF, which includes the full list of options, colors, and the final price. This printout is useful to bring to a dealer or to compare multiple configurations side by side.
Some Audi dealers have their own inventory links built into the configuration tool. If you see an option to "Find at Dealers" or "Check Inventory," clicking it shows you vehicles in stock that match or come close to your configuration. This is helpful if you want to see a car in person rather than wait for a custom order.
The difference between building online and ordering through a dealer
Building online shows you what is possible and what it costs, but does not place an order. To actually order a custom Audi, you work with a dealer. You can bring your online configuration to the dealer, and they will help you place a factory order if the exact combination is not in their inventory.
Factory orders typically take 8 to 12 weeks from the time the dealer submits them, though timing varies by model and current production schedules. The dealer handles all paperwork, financing, and delivery. Using the online builder first means you walk into the dealer conversation knowing exactly what you want and what it should cost.
If you find a vehicle in dealer inventory that matches your configuration closely, you can purchase that one when ready without waiting for a factory build.
Common reasons the builder shows "unavailable" for an option
An option may be unavailable because it is not offered on that trim level, it conflicts with another option you selected, it is out of stock for the current model year, or it requires a package you have not added. The builder usually explains which of these applies when you hover over or click on a grayed-out option.
If you want a feature that appears unavailable, try removing other options to see if that unlocks it, or ask a dealer whether the option can be special-ordered or substituted with something similar.
Frequently Asked Questions
Do I need an Audi account to use the build tool?
No. The builder is free and open to anyone. You do not need to log in or create an account to configure a vehicle. If you want to save your configuration by email, you provide an email address, but that does not create an account.
Can I order a car directly from the builder, or do I have to go to a dealer?
You cannot order directly from the builder. It is a planning and pricing tool only. To place an actual order, you contact a dealer with your configuration. The dealer submits the factory order on your behalf and handles financing and delivery.
What if the exact color or wheel combination I want is not available?
The builder shows only the combinations Audi offers in the current model year. If a color or wheel is not listed, it is not available for that year. Ask a dealer whether a similar option exists or whether special orders are possible, though most dealers can only order what the builder shows.
How long does a factory order take after I configure a car online?
Factory orders usually take 8 to 12 weeks, depending on the model and current production schedules. The dealer can give you a more specific timeline when you place the order. Some popular models or configurations may take longer.
Can I change my configuration after I save it?
Yes. When you retrieve a saved configuration, you can modify any option, color, or package and save the new version. There is no limit to how many times you can change it before you actually order through a dealer.