What the Audi configurator does
The Audi configurator is an online tool on Audi's website that lets you build a car to your exact specifications before you visit a dealership or make any purchase decision. You choose the model, exterior color, interior materials, wheels, technology packages, and other features, and the configurator shows you the price in real time as you make each selection. It does not sell you a car or commit you to anything — it is a way to see what your ideal Audi would cost and what it would look like.
The tool is free to use and requires no account or personal information to start. You can save your configurations, share them with others, or print them out to bring to a dealer. Many people use it to narrow down their choices before talking to a salesperson, or to compare how different options affect the final price.
Key Takeaways
- The Audi configurator is a free online tool where you build a car by selecting the model, colors, features, and packages, and see the price update as you go.
- You can save your configuration, email it to yourself, or print it to show a dealer, but the configurator does not place an order or reserve a vehicle.
- The final price shown includes the base vehicle price plus all options you selected, but does not include taxes, delivery fees, or dealer markups.
- Starting with the model year and body style narrows your choices quickly, and most configurators let you filter by price range or popular packages.
How to start building your configuration
Go to Audi's official website and look for a link labeled "Build and Price," "Configurator," or "Build Your Audi" — the exact wording varies by region and changes occasionally. Click it to begin. The first screen asks you to choose a model: A3, A4, A6, Q3, Q5, Q7, or another current Audi line. If you are not sure which model fits your needs, Audi's site usually has a comparison tool or a "Find Your Model" quiz.
Once you pick a model, you select the body style (sedan, wagon, SUV, or coupe, depending on the model), and then the model year if multiple years are available. After that, you choose the trim level — this is the starting point, and it determines what features come standard. Higher trims include more technology and comfort features built in, which raises the base price but may save you money if you want those features anyway.
Selecting colors, wheels, and exterior details
After you set the trim, the configurator moves to exterior choices. You pick the paint color — Audi offers standard colors at no extra cost and premium metallic or special colors that add a few hundred dollars. The preview usually shows your selected color on a 3D model of the car so you can see how it looks before you commit.
Next comes wheels. The base trim includes a standard wheel set, but you can upgrade to larger or more stylish wheels. Each wheel option shows its size, design name, and price. Larger wheels and premium designs cost more and may affect fuel economy slightly. You can also choose whether to add all-season tires, performance tires, or winter tires, though tire selection sometimes appears later in the process or is handled by the dealer.
Some configurators let you add exterior packages — for example, a sport package that includes a different front bumper, side skirts, or a rear spoiler. These packages bundle several changes together and often cost less than buying each piece separately.
Choosing interior materials and technology packages
The interior section lets you pick seat material (cloth, leather, or premium leather), dashboard trim (wood, aluminum, or carbon fiber), and steering wheel type. You can also select ambient lighting colors and intensity if that option is available on your model.
Technology packages are where the price can jump significantly. A package might include a larger touchscreen, a premium sound system, navigation, driver information features, or smartphone integration. Audi usually groups these into named packages — for example, "Technology Package" or "Premium Plus" — so you get a bundle of related features rather than picking each one individually. The configurator shows what each package includes, so you can decide whether the bundle is worth the cost to you.
Understanding the price breakdown
As you make selections, the configurator updates the total price at the top or bottom of the screen. This price includes the base vehicle, all options you selected, and any packages. However, it does not include taxes, registration fees, delivery charges, or dealer documentation fees — those are added when you actually purchase from a dealership and vary by location and dealer.
If the price climbs higher than you want to spend, you can go back and remove options, downgrade to a lower trim, or switch to a less expensive color. The configurator recalculates when ready, so you can experiment without penalty. Some configurators show a price range for each option, so you know upfront how much each choice will add.
Saving and sharing your configuration
Once you have built a car you like, most configurators offer a button to save, email, or print your configuration. If you create an Audi account (which requires an email address but no payment information), you can save multiple configurations and return to them later. Without an account, you can usually take a screenshot, print the page, or email yourself a link that holds your selections for a limited time.
Sharing your configuration with a friend or family member is straightforward — the configurator generates a link you can text or email, and they can open it to see exactly what you built. If you want to show it to a dealer, print it out or save it as a PDF. Dealers can use your configuration as a starting point for a real quote, though they may adjust it based on current inventory or special offers.
What the configurator does not do
The configurator is a planning tool, not a sales tool. It does not reserve a vehicle, place an order, or commit you to a purchase. You cannot buy directly through the configurator — you have to visit a dealership or contact one to actually order or purchase a car. The price shown is also a manufacturer's suggested retail price (MSRP) and does not reflect dealer discounts, incentives, or financing offers that may be available in your area.
If you find a configuration you love, the next step is to contact a local Audi dealer with your printout or saved configuration. The dealer can tell you whether they have that exact car in stock, how long it would take to order one built to your specs, and what financing or trade-in options they can offer.
Frequently Asked Questions
Can I order a car directly from the configurator?
No. The configurator shows you what a car would cost and look like, but you cannot buy it through the tool. You have to contact an Audi dealership to place an actual order or purchase. The dealer can use your configuration to help process your order faster.
Does the price in the configurator include taxes and delivery?
No. The price shown is the manufacturer's suggested retail price for the base vehicle plus your selected options. Taxes, registration, delivery fees, and dealer documentation fees are added by the dealership and vary by location and dealer.
Can I save multiple configurations and come back to them later?
Yes, if you create a free Audi account with your email address. You can save as many configurations as you want and edit them anytime. Without an account, you can screenshot or print your configuration, but the link may expire after a few weeks.
What if I want a color or option the configurator does not show?
The configurator displays all standard options available for your model year and region. If you want something not listed, ask a dealer — they may have access to special orders, discontinued colors, or regional options that do not appear online.
Does the configurator show cars that are currently in stock?
No. The configurator builds a theoretical car to your specifications. To find cars actually in stock at nearby dealerships, use Audi's inventory search tool, which is usually a separate link on their website.