Audi's Build and Price tool lets you design a car online by choosing the model, exterior color, interior, wheels, and optional features, then shows you the price and estimated delivery timeline before you contact a dealer
The tool is free to use and does not commit you to a purchase. You access it through Audi's official website, select your market (United States, Canada, or other regions), and work through a series of screens that walk you through every customization option available for your chosen model. At the end, you receive a summary with the final price, any incentives that may explore based on your region, and an estimated production and delivery window. You can save your configuration, email it to yourself, or share it with a dealer.
The price shown is the manufacturer's suggested retail price (MSRP) for your exact configuration. It does not include destination charges, taxes, registration, or dealer-added fees, which vary by location and dealer. When you're ready to move forward, you contact an Audi dealer with your saved configuration, and they handle financing, trade-in valuation, and final paperwork.
Key Takeaways
- The Build and Price tool shows you MSRP, destination charges, and estimated delivery dates before you speak to a dealer, so you know what to expect.
- You can customize exterior color, interior materials, wheel design, technology packages, and performance options, with real-time price updates as you make changes.
- Saving or sharing your configuration with a dealer gives them a clear picture of what you want and speeds up the ordering conversation.
- The price displayed does not include taxes, registration, dealer fees, or incentives that may vary by your location and credit profile.
- Using the tool does not obligate you to buy; it is a planning and comparison resource you can revisit as many times as you want.
How to Access and Navigate the Tool
Start at Audi's official website and look for the "Build and Price" or "Configure Your Audi" link, usually located in the main navigation or under the "Models" section. Select your country or region, then choose the model line you're interested in—such as A4, Q5, e-tron, or RS models. The tool will show you which trim levels are available for that model in your market.
Once you select a trim, the tool opens a multi-step configuration screen. Each step covers one category: exterior color, interior color and material, wheel design, technology and convenience packages, and performance or powertrain options if applicable. You can move forward and backward between steps, and the price updates in real time as you make selections. A summary panel on the side or bottom of the screen shows your running total and highlights which features you've chosen.
The entire process typically takes 10 to 20 minutes, depending on how many options you want to review. You do not need to create an account or provide personal information to browse and price configurations.
What the Price Breakdown Includes and Excludes
The final price shown in the tool is the MSRP for your configured vehicle. This includes the base price of the trim level, the cost of any optional packages or individual features you selected, and any color upcharges if you chose a premium or special paint. Audi typically adds destination and delivery charges to this figure, and the tool usually displays this amount separately so you can see the total before taxes.
The price does not include sales tax, registration fees, title transfer, or documentation fees, all of which are set by your state or local government and vary widely. It also does not include dealer-added options such as extended warranties, paint protection, fabric protection, or dealer-installed accessories. Some dealers charge a documentation or processing fee; others do not. These are negotiable and depend on the specific dealer and your location.
Regional incentives—such as manufacturer rebates, lease cash, or financing rates—may be available but are not always reflected in the tool's base price. When you contact a dealer with your configuration, they can tell you which incentives you may may have access to for based on your credit, trade-in status, and current promotions in your area.
Customization Options Available in the Tool
Audi's Build and Price tool lets you choose from the full range of exterior colors offered for that model year, including standard colors, metallic finishes, and special or premium paints. Each color choice shows a preview of the car in that color, and premium colors typically add a few hundred dollars to the price.
For the interior, you select the color scheme and material—such as leather, Alcantara, or fabric—and the tool shows how that combination looks in the cabin. You can also choose technology packages that bundle features like navigation, premium audio systems, driver information systems, and smartphone integration. Performance options vary by model; for example, the e-tron lineup lets you choose battery size and drivetrain configuration, while sport models may offer suspension or brake upgrades.
Wheel options range from standard designs to premium or performance wheels, and larger wheels typically increase the price and may affect fuel economy or range. Some configurations also let you add or remove features individually rather than as part of a package, though package pricing is usually more economical than buying features separately.
Saving, Sharing, and Using Your Configuration
Once you finish building your car, the tool gives you several options. You can save the configuration to your browser, which stores it locally so you can return to it later and make changes. You can also email the configuration to yourself, which sends a link or PDF summary that includes the price, features, and estimated delivery date. This email is useful if you want to review it over time or share it with family members or a financial advisor.
Most importantly, you can share your configuration directly with an Audi dealer. The tool usually provides a link or a way to send the configuration to a dealer near you. When you do this, the dealer receives a clear picture of exactly what you want, which speeds up the ordering conversation and reduces back-and-forth about options and pricing. Bring your saved configuration or the email summary when you visit the dealer in person.
Dealers can also use your configuration as a starting point for discussing trade-in value, financing terms, and any dealer-specific incentives. Having this information in advance means the dealer can prepare a more accurate quote before you arrive.
Estimated Delivery Timelines and Production Schedules
The Build and Price tool shows an estimated production and delivery window for your configuration, typically displayed as a range of weeks or months from the time of order. This estimate is based on current production schedules and supply chain conditions, which change frequently. The timeline varies depending on the model, the specific options you chose, and current demand.
Standard configurations with popular colors and common options usually have shorter lead times than rare colors or hard-to-source components. If you choose a special paint, a specific wheel design, or a technology package that requires a longer build time, your delivery window may extend by several weeks. The tool updates this estimate as you make changes, so you can see how your choices affect timing.
The estimated delivery date is not a may provide. Production delays, supply chain disruptions, or shipping delays can push the actual delivery date back. When you order through a dealer, they provide a more detailed timeline and keep you informed if delays occur. Some dealers also offer loaner vehicles or other arrangements if your delivery is significantly delayed.
Comparing Configurations and Models
The Build and Price tool makes it straightforward to compare different trim levels or models side by side. You can build one configuration, save it, then start a new build with a different model or trim to see how the price and features differ. This is useful if you're deciding between, for example, the A4 and A6, or between a standard Q5 and the Q5 e-tron plug-in hybrid.
Keep your saved configurations organized by naming them clearly—such as "Q5 Black Leather" or "A4 Premium Package"—so you can find them later. Some tools let you compare two configurations side by side on the same screen, showing price differences and feature variations. This helps you understand what you're paying for and whether the upgrade to a higher trim or different model is worth the cost to you.
You can also use the tool to explore how different options affect the price. For example, build the same car with three different wheel options to see the cost difference, or compare the price of a package versus buying features individually. This transparency helps you make informed decisions before you talk to a dealer.
What Happens After You Build Your Car
After you finish building and saving your configuration, you have no obligation to purchase. You can walk away, return to it weeks or months later, and make changes. Many people use the tool to explore options and prices without any intention of buying when ready; it's a planning resource, not a sales commitment.
When you're ready to move forward, contact an Audi dealer with your configuration. The dealer will review your choices, discuss financing or lease options, ask about your trade-in vehicle if applicable, and provide a final quote that includes taxes, fees, and any incentives you may have access to for. The dealer may also suggest alternatives or discuss current promotions that could save you money.
If you're financing or leasing, the dealer will run a credit check and present financing terms. If you're paying cash, the dealer will confirm the final price and arrange delivery. The entire process from contacting the dealer to taking delivery typically takes one to four weeks, depending on whether the car is in stock or needs to be ordered and built.
Frequently Asked Questions
Can I order a car directly through the Build and Price tool?
No. The tool is for pricing and planning only. To actually order a car, you must contact an Audi dealer. The dealer handles the order, financing, trade-in valuation, and delivery. You can share your configuration with a dealer through the tool or bring it with you when you visit.
Does the price in the tool include destination charges?
Usually yes, but check the breakdown on the final summary screen. Destination charges are set by Audi and are the same nationwide, but taxes, registration, and dealer fees are added by your dealer and vary by location. The tool's price is the MSRP plus destination; everything else comes later.
What if I want a color or option that's not showing in the tool?
The tool displays all colors and options available for that model year in your market. If something is not listed, it may not be available for your region or model year. Contact a dealer to ask about discontinued options or special orders, though special orders may have longer lead times or higher costs.
Can I change my configuration after I order through a dealer?
Once you place an order with a dealer, changes depend on how far along production is. Early in the build process, dealers can often make changes; once production starts, changes become difficult or impossible. Discuss this with your dealer when you order and ask what the cutoff date is for modifications.
How accurate is the estimated delivery date shown in the tool?
The estimate is based on current production schedules and is usually accurate within a few weeks. However, supply chain issues, production delays, or shipping disruptions can push delivery back. Your dealer will provide a more detailed and updated timeline once you place an order and will keep you informed if delays occur.