What Audi Build Does
Audi Build is Audi's official online tool that lets you design a car exactly the way you want it, then see the price and find dealers near you who can order it. You choose the model, exterior color, interior materials, wheels, technology packages, and individual features — each choice updates the total cost in real time. When you finish, you can save your design, email it to yourself, or send it directly to an Audi dealer to start the ordering process.
The tool is free to use and does not commit you to buying anything. It is meant to help you understand what your ideal car would cost and what options actually exist for the model you are interested in, so you walk into a dealership conversation knowing what you want.
Key Takeaways
- Audi Build lets you customize paint color, interior trim, wheels, and technology packages, with the price updating as you make each choice.
- You can save your design to your Audi account, email it to yourself, or share it with a dealer without any obligation to purchase.
- The tool shows you which features are available together — some options conflict or require other options as a base, and the tool prevents invalid combinations.
- Once you finish a design, you can search for nearby dealers and see which ones have inventory or can order your exact configuration.
- Using a saved design when you visit a dealer gives you a concrete starting point for negotiation and helps the dealer understand your priorities.
How to Start Building Your Audi
Go to Audi's official website and look for the "Build and Price" or "Build Your Audi" link, usually in the main navigation or under the Models section. Click it and select the model line you are interested in — for example, A4, Q5, or e-tron. The tool will then show you the available model variants (base, premium, prestige, or whatever Audi calls the trim levels for that model) and their starting prices.
Select the variant that interests you. This is your starting point; everything you add or change from here will adjust the final price. The tool then moves you into the customization screens, usually organized by category: exterior, interior, wheels, technology, and packages. You do not have to go through them in order — you can jump between sections as you explore.
Choosing Exterior and Interior Options
The exterior section shows you available paint colors, and sometimes metallic or special finishes that cost extra. Click each color to see a photo of your chosen model in that color from multiple angles. Some colors are standard (included in the base price) and some are premium (add a few hundred dollars). The tool will tell you which is which.
The interior section lets you choose upholstery material (cloth, leather, or synthetic leather depending on the model), color, and sometimes stitching or trim accents. Like exterior colors, some combinations are standard and some cost extra. If you select leather, you may see options for leather type or special treatments. The preview usually shows a photo of the interior so you can see how your choices look together.
Selecting Wheels and Technology Packages
Audi offers multiple wheel designs and sizes for most models. The wheels section shows you each available design with a photo of your car wearing those wheels. Larger wheels or special finishes usually cost more than the standard wheel set. The tool shows the price difference clearly.
Technology packages bundle features together and are usually cheaper than buying features individually. A package might include a larger touchscreen, premium sound system, navigation, and driver information features all together. The tool shows you what is in each package and whether packages can be combined. Some features are only available as part of a package; others can be added individually if you do not want the full package.
Understanding Conflicts and Requirements
As you build, you may notice that some options become grayed out or unavailable. This happens when an option conflicts with something you already chose, or when it requires a different base option first. For example, a premium sound system might only be available if you have already selected the larger touchscreen, or all-wheel drive might not be compatible with certain wheel sizes.
The tool prevents you from creating an invalid combination — you cannot accidentally order something that cannot be built. If you want an option that is currently unavailable, look at what is blocking it. Usually you can trace back to an earlier choice and change it. The tool recalculates when ready, so you can experiment without penalty.
Saving and Sharing Your Design
Once you have built a configuration you like, you can save it. If you have an Audi account (or create one free), you can save the design to your account and come back to it later from any device. You can also email the design to yourself as a link or PDF, which is useful if you want to share it with family, a financial advisor, or a dealer.
To send your design to a dealer, look for a "Contact Dealer" or "Find Dealers" button. Enter your zip code and the tool shows you nearby Audi dealers. You can send your saved design directly to one or more dealers, and they will receive it with your contact information. This tells them exactly what you are interested in and whether they have it in stock or can order it for you.
Using Your Design When You Visit a Dealer
Bring your saved design (printed, emailed to yourself, or on your phone) when you visit the dealership. Show it to the salesperson so they know exactly what you want to see or test drive. If the dealer has your exact configuration in stock, you can test drive it. If not, the dealer can order it for you using your design as the specification.
Having a design ready also gives you a concrete reference point for negotiation. You know what the base price is supposed to be, what each option costs, and what the total should be. This makes it harder for pricing to surprise you and easier to spot if a dealer is quoting you something different. You can also ask the dealer whether they can negotiate on any of the options or packages, or whether they have any current incentives that might explore to your configuration.
Frequently Asked Questions
Do I have to use Audi Build to order a car?
No. You can walk into a dealership and order a car without using the tool. But using it first means you know what you want and what it costs, which makes the dealer conversation faster and more informed. Many people use it to explore options before they decide whether to visit a dealer at all.
Can I change my design after I save it?
Yes. If you saved it to your Audi account, you can load it anytime and modify any choice. The price updates as you change things. You can save multiple versions of the same model if you want to compare different configurations side by side.
What if I find a design I like but want to see it in person first?
Send your design to a nearby dealer and ask whether they have that configuration in stock or can order it for a test drive. Some dealers have inventory that matches popular configurations, and some will order a car specifically for you to test drive before you commit to buying it.
Does the price on Audi Build include taxes, fees, or delivery?
No. The price shown is the manufacturer's suggested retail price (MSRP) for that exact configuration. It does not include destination charges, taxes, registration, dealer fees, or any incentives. The dealer will add those when you actually order, so ask the dealer for a full quote that includes everything.
Can I order directly from Audi Build or do I have to go through a dealer?
You must go through a dealer. Audi Build is a design and research tool, not an ordering system. Once you have a design you like, you send it to a dealer or visit one in person, and the dealer handles the actual order and paperwork.