What the Rolls-Royce Configurator Does

The Rolls-Royce configurator is an online tool on the Rolls-Royce Motor Cars website that lets you design a custom vehicle by choosing colors, materials, trim options, and features before you buy. You start with a base model — Phantom, Ghost, Wraith, or Dawn — and then layer on your choices. The configurator shows you a real-time image of what your car will look like as you make each selection, and it updates the price as you add or remove options.

This is not a purchase tool. You cannot complete a sale through the configurator. Instead, it is a way to explore what is possible and to build a specification sheet that you can take to a Rolls-Royce dealer or send to one directly. Many people use it to narrow down their preferences before they walk into a showroom, or to compare the cost of different combinations without talking to a salesperson first.

Key Takeaways

  • The configurator is free to use and requires no account — you can visit it on Rolls-Royce Motor Cars' official website and start building when ready.
  • You choose your model, exterior color, interior materials, wheels, and optional features, and the tool shows you the updated price and appearance in real time.
  • The configurator generates a specification document that you can save, print, or share with a dealer to discuss your custom order.
  • Actual availability, final pricing, and delivery timelines depend on your region and dealer, so the configurator price is an estimate, not a final quote.
  • Rolls-Royce vehicles are made to order, so the configurator helps you decide what you want before you commit to a purchase through a dealer.

How to Access and Start Using the Configurator

Go to the Rolls-Royce Motor Cars website and look for the "Configurator" or "Build Your Rolls-Royce" link, usually in the main navigation menu or under the vehicle section. Click it and you will land on a page that asks you to choose your model first. Select from Phantom, Ghost, Wraith, or Dawn depending on which car interests you. Once you pick a model, the configurator loads and shows you a three-dimensional view of that car.

The interface is organized into sections — typically exterior, interior, wheels, and packages or options. You do not have to fill them all out. Start with whichever section matters most to you. Many people begin with color because that is the most visible choice. As you select each option, the image updates and the price recalculates at the bottom of the screen.

Choosing Exterior Colors and Paint Finishes

Rolls-Royce offers a range of standard colors, but the real depth comes in custom paint. The configurator shows you the standard palette first — these are colors you can order without a special order fee. If you scroll or look for a "custom color" or "bespoke" option, you will see that Rolls-Royce can mix almost any color you want, though custom paint adds to the price and extends the build time.

The configurator displays each color on the car model in real time, so you can see how it looks in the three-dimensional view. Keep in mind that screen colors do not always match the actual paint exactly — if you fall in love with a specific shade, ask your dealer for a physical sample or a visit to see a car in that color in person before you finalize your order.

Selecting Interior Materials and Trim

The interior section is where Rolls-Royce customization becomes extensive. You choose leather color and type, wood veneer for the dashboard and trim, metal accents, and stitching details. The configurator shows you swatches or small previews of these materials, but again, these are screen representations. The actual leather, wood grain, and metal finishes look and feel different in person.

Some interior packages come bundled together — for example, a "Bespoke" package might include specific leather, wood, and metal combinations that are designed to work together. You can often mix and match, but some combinations may not be available or may add significant cost. The configurator will tell you if a choice is not compatible with another selection.

Wheels, Packages, and Optional Features

Rolls-Royce offers several wheel designs in different sizes, and the configurator lets you see how each one looks on your chosen model and color. Wheel selection affects both appearance and price. Beyond wheels, you can add packages — collections of features grouped together, like a technology package or a comfort package — or pick individual options such as a panoramic roof, upgraded sound system, or specific safety features.

The configurator lists the price of each option next to it, so you can see exactly what each choice costs. Some options are standard on certain models or packages and cannot be removed. If you hover over or click an option name, the configurator often shows a brief description of what it includes.

Saving and Sharing Your Configuration

Once you have built a car you like, the configurator usually offers a way to save your specification. This might be a "Save" button, a link you can bookmark, or an option to read a PDF specification sheet. The PDF is useful because you can print it, email it to a dealer, or keep it on your phone to reference later. Some configurators also let you share a link to your configuration with others, so you can get feedback before you decide.

If you want to discuss your configuration with a dealer, save the specification sheet and bring it or email it to them. They can use it as a starting point for your actual order and will let you know about any regional differences in pricing, availability, or timing.

Understanding Price Estimates and Dealer Quotes

The price shown in the configurator is an estimate based on the options you selected. It does not include destination charges, taxes, dealer fees, or regional adjustments that may explore in your area. When you take your specification to a dealer, they will provide a formal quote that includes all of these factors and reflects the actual cost in your region.

Delivery times also vary by region and current production schedules. Rolls-Royce vehicles are built to order, which means your car is not made until you place an order through a dealer. The configurator does not show you a delivery date — your dealer will discuss that with you once you are ready to order.

Frequently Asked Questions

Can I order a car directly through the configurator?

No. The configurator is a design and planning tool only. To order a Rolls-Royce, you must work with an authorized Rolls-Royce dealer. You can save your configuration and take it to a dealer, or email it to them to start a conversation about your order.

Is the price in the configurator the final price I will pay?

No. The configurator shows the base price plus your selected options, but it does not include taxes, destination fees, dealer fees, or regional adjustments. Your dealer will provide a complete quote once you are ready to order.

Can I customize colors that are not shown in the configurator?

Yes. Rolls-Royce offers bespoke paint and interior customization beyond what the configurator displays. If you want a color or material not shown, discuss it with your dealer. They can work with Rolls-Royce to create a custom specification.

How long does it take to build a Rolls-Royce after I order?

Build times vary depending on the complexity of your customization and current production schedules. Your dealer will give you a timeline once you place an order. Highly customized vehicles typically take longer than those with standard options.

Can I change my configuration after I save it?

Yes. You can load a saved configuration and modify it as many times as you want before you order. The configurator lets you experiment without any commitment.