What the Range Rover Configurator Does
The Range Rover configurator is an online tool on Land Rover's website that lets you build a vehicle step-by-step, choose colors and features, and see the price update as you make changes. You start with a base model, pick your exterior color, interior trim, wheels, and optional packages, then the tool shows you the final price before you contact a dealer. It does not reserve a vehicle or lock in a price — it shows you what a specific combination would cost so you can decide what you want before talking to a salesperson.
The configurator works on any computer or phone browser and saves your build so you can return to it later. Once you have built a vehicle you like, you can share the configuration with a dealer, print it, or email it to yourself. This tool is useful if you want to understand pricing without pressure, or if you want to walk into a dealership already knowing exactly which options matter to you.
Key Takeaways
- The Range Rover configurator is found on Land Rover's official website under the "Build and Price" or "Configure" section for the Range Rover model.
- You select the model year, body style, engine, exterior color, interior materials, wheels, and optional packages in order, and the price updates after each choice.
- The final price shown includes the base vehicle cost plus all options you selected, but does not include destination charges, taxes, or dealer-specific fees that vary by location.
- You can save your configuration, share it with a dealer by email or link, or print it to bring to a showroom.
- The configurator shows what features are available together — some options cannot be combined, and the tool will tell you if a choice conflicts with a previous selection.
Starting Your Build: Model and Powertrain
Go to the Land Rover website and find the Range Rover model page. Look for a button labeled "Build and Price," "Configure," or "Build Your Range Rover" — the exact wording changes by year and region, but it is usually near the top of the page or in the main navigation menu. Click it to start.
The first screen asks you to choose the model year (usually the current year and one or two years back) and the body style if there are options — for example, standard wheelbase or long wheelbase. Next, you select the engine or powertrain: this might be a gasoline V8, a plug-in hybrid, or a diesel option depending on the year and market. Each choice affects the base price, which updates when ready below your selections.
Do not skip reading the small descriptions next to each option. They explain fuel economy, horsepower, and whether the engine qualifies for any tax incentives in your state. If you are unsure whether you want the hybrid version, the configurator will show you the price difference right there, which often makes the decision clearer.
Choosing Exterior Color and Wheel Design
After powertrain, you pick the exterior paint color. The configurator shows a photo of the vehicle in each color option so you can see how it looks in daylight. Some colors cost extra — metallics and special finishes typically add $500 to $1,500 to the price, while standard colors are included in the base price. The tool shows the upcharge next to each color name.
Next comes wheel selection. You choose from several wheel designs and sizes, each with a different price. Larger wheels and premium finishes cost more. The photo updates to show your vehicle with the wheels you selected, which helps you see whether the look matches what you want. Write down the wheel size and design name if you think you might want to change it later — dealers sometimes have different pricing on wheels than the configurator shows.
Interior Trim and Upholstery Options
The configurator then shows interior trim levels and upholstery choices. You might select between leather, suede, or fabric seats, and between different wood or metal trim finishes for the dashboard and door panels. Each combination has its own price. Premium leather and exotic wood veneers add significant cost, while standard cloth or synthetic leather keeps the price lower.
Pay attention to what comes with each trim level. A higher interior package might include heated and cooled seats, a premium sound system, or a different steering wheel material. The configurator lists what is included with each option, so you can see whether you are paying for features you actually want or just paying for a name.
Adding Optional Packages and Individual Features
After the core interior, the configurator shows optional packages — groups of features bundled together at a set price. These might include a technology package (with upgraded navigation and driver information systems), a luxury package (with premium audio and massage seats), or a towing package (with reinforced suspension and a factory hitch). You can usually add or skip each package independently.
Below the packages, you often see individual options you can add one at a time: a panoramic sunroof, a heated steering wheel, a rear-seat entertainment system, or upgraded lighting. Each one shows its price next to it. The total price at the bottom of the screen updates every time you check or uncheck an option, so you can experiment with different combinations to see what fits your budget.
Some options are not available together. For example, you might not be able to add a sunroof if you have already chosen a certain roof style. The configurator will gray out incompatible options or show a warning message, so you will know when ready if a choice conflicts with something you selected earlier.
Understanding the Final Price and What It Includes
The price shown at the end of your build includes the base vehicle, all the colors and finishes you chose, all the packages and individual options you added, and delivery to a dealer in your region. It does not include taxes, registration fees, or dealer-specific charges like documentation fees or dealer markup. The actual price you pay will be higher than the configurator shows.
Some dealers also charge a destination fee (usually $1,000 to $2,000) that is not in the configurator price. Call or visit a local dealer to ask what their destination charge is, because it varies by location. If you are financing, the final price will also depend on your interest rate and loan term, which the configurator does not calculate.
The configurator price is useful for comparing what different options cost relative to each other, and for understanding the ballpark cost of the vehicle you want. It is not the price you will actually pay at signing — that comes after you negotiate with a dealer and they add their fees and taxes.
Saving and Sharing Your Configuration
Most configurators have a "Save" button that lets you store your build. You will need to enter your email address, and Land Rover will send you a link you can use to return to that exact configuration later. This is useful if you want to sleep on your choices or compare different builds over time.
You can also share your configuration with a dealer. Look for a "Share" or "Send to Dealer" button. You enter the dealer's email or select one from a list, and the dealer receives your build details. Some dealers use this to prepare a quote or to have the vehicle ready for you to see in person. You can also print the configuration or email it to yourself as a PDF to bring to a dealership.
If you want to start over, most configurators have a "Reset" or "Start Over" button that clears all your choices and takes you back to the beginning. This is faster than unchecking every option individually if you decide to try a completely different build.
Frequently Asked Questions
Does the configurator price include delivery and taxes?
The configurator includes destination delivery to a dealer in your region, but not sales tax, registration, or dealer fees. Taxes vary by state and county, and dealer fees vary by location. Contact a local dealer to find out what the total out-of-pocket cost would be for your specific build.
Can I lock in the configurator price if I order through a dealer?
The configurator shows what a vehicle costs at that moment, but prices can change, and dealers may offer different pricing than the configurator shows. Once you order through a dealer, the dealer's quote becomes the binding price. Ask the dealer whether they will honor the configurator price or if they have their own pricing structure.
What if an option I want is not available in the configurator?
The configurator shows options that are currently available for that model year. If you do not see something you want, it may not be offered, or it may be a dealer-installed accessory rather than a factory option. Contact a dealer to ask whether they can add it after delivery or whether it is available through a special order.
Can I change my configuration after I save it?
Yes. When you return to a saved configuration using the link in your email, you can modify any choice. The price will update to reflect your changes. You can save the new version and share it again, or print it with the updated price.
Does the configurator show me real-time inventory?
No. The configurator shows what you can order and what it costs, but it does not show which vehicles are actually in stock at dealerships. After you build a vehicle you like, contact a dealer to ask whether they have that exact configuration in inventory or whether you would need to order it.