Pro Import Denver is a vehicle import and modification shop, not a government program
Pro Import Denver is a private automotive business located in Denver, Colorado, that specializes in importing vehicles and performing modifications. It is not a government benefit, subsidy, or information program. If you arrived here looking for financial help, housing support, or a public service, this is not the right resource.
Pro Import Denver operates as a commercial shop where customers can purchase imported vehicles — often from Japan, Europe, or other countries — and have them modified to meet U.S. standards or customized to the owner's specifications. The shop handles the logistics of importing, the paperwork required by U.S. Customs and the Department of Transportation, and the mechanical work needed to make a vehicle street-legal in Colorado.
This guide explains what the shop does, how the import process works at a high level, and what you should know if you are considering purchasing an imported vehicle through a business like this one.
Key Takeaways
- Pro Import Denver is a private business that imports vehicles and modifies them, not a government program or financial information service.
- Importing a vehicle into the United States requires compliance with federal safety and emissions standards, which adds time and cost to the purchase.
- The shop handles U.S. Customs clearance, EPA and NHTSA documentation, and mechanical modifications needed to make imported vehicles street-legal.
- Costs for importing and modifying a vehicle vary widely depending on the vehicle's origin, age, and the modifications requested.
- You should verify the shop's licensing, insurance, and reputation before committing to a purchase or modification project.
What Pro Import Denver does as a business
Pro Import Denver sources vehicles from overseas markets and brings them into the United States through established import channels. The shop then performs the mechanical and regulatory work needed to make those vehicles compliant with U.S. federal standards and Colorado state law.
This includes handling the paperwork with U.S. Customs and Border Protection, coordinating with the Environmental Protection Agency (EPA) on emissions compliance, and working with the National Highway Traffic Safety Administration (NHTSA) on safety standards. The shop also performs physical modifications — engine tuning, suspension work, interior updates, or other customizations — depending on what the customer wants and what the vehicle requires to be street-legal.
The business model is common in the automotive aftermarket. Shops like this exist in most major U.S. cities and serve customers who want access to vehicles not sold in the American market or who want specific modifications that are easier or cheaper to source from overseas.
How vehicle import into the United States works
The U.S. import process for vehicles is governed by federal law and involves multiple agencies. A vehicle must meet safety standards set by NHTSA, emissions standards set by the EPA, and customs requirements set by CBP. The process is not quick or inexpensive.
For a vehicle to be imported legally, it must either be a model that was originally sold in the U.S. market (which simplifies compliance), or it must be modified to meet U.S. standards. Some vehicles can be imported under the "25-year rule," which allows vehicles 25 years or older to be imported with fewer restrictions because they are considered classics. Newer vehicles face stricter requirements.
The importer — in this case, Pro Import Denver or a customs broker working on their behalf — must file documentation with CBP, pay import duties and tariffs, arrange for the vehicle to clear customs inspection, and then may support all modifications are completed and documented before the vehicle can be registered with the Colorado Department of Motor Vehicles.
Costs and timeline for importing a vehicle
The total cost of importing a vehicle through a shop like Pro Import Denver includes the purchase price of the vehicle itself, import duties and tariffs (which vary by vehicle type and origin country), customs broker fees, transportation costs, and the labor and parts for any modifications needed to meet U.S. standards.
These costs vary dramatically depending on the vehicle. A 25-year-old Japanese sports car may cost less to import than a newer European luxury vehicle. Modifications can range from straightforward paperwork and minor adjustments to extensive engine work, which can add thousands of dollars and weeks or months to the timeline.
The entire process — from purchase to registration — typically takes several weeks to several months. You should ask the shop for a detailed estimate and timeline before committing to a purchase.
What to verify before working with an import shop
Before you purchase a vehicle or pay for modifications through Pro Import Denver or any import shop, verify that the business is properly licensed and insured. Check whether they hold a dealer's license from the Colorado Department of Revenue if they are selling vehicles, and confirm they carry liability insurance for the work they perform.
Look for reviews from past customers on independent review sites, automotive forums, and the Better Business Bureau. Ask the shop for references from customers who have completed similar imports. Request a written estimate that breaks down all costs, including import duties, broker fees, labor, and parts.
Confirm that the shop will handle all necessary federal paperwork and that they understand the specific requirements for the vehicle you want to import. Some shops specialize in certain vehicle types or origins; a shop experienced with Japanese imports may not have the same informed with European vehicles.
Alternatives if you want an imported vehicle
If you are interested in an imported vehicle but uncertain about working with a private import shop, you have other options. Some franchised dealerships in Colorado import vehicles through official channels and can offer warranty support and established customer service.
You can also purchase an imported vehicle directly from an overseas seller and hire a customs broker and a local mechanic separately to handle the import and modifications. This approach gives you more control but requires you to coordinate multiple vendors and understand the regulatory requirements yourself.
Another option is to purchase a vehicle that was already imported and registered in the U.S. market. Used imported vehicles are often available through standard used-car dealers or private sellers, which eliminates the import process entirely.
Frequently Asked Questions
Is Pro Import Denver a government program or does it receive government funding?
No. Pro Import Denver is a private business. It is not affiliated with any government agency and does not receive public funding. It is a for-profit automotive shop that sells and modifies vehicles.
Can I import any vehicle I want into the United States?
No. Vehicles must meet EPA emissions standards and NHTSA safety standards. Vehicles 25 years or older face fewer restrictions. Newer vehicles must either be models originally sold in the U.S. or be modified to comply with federal standards, which is expensive and time-consuming.
How long does it take to import a vehicle?
The timeline varies widely depending on the vehicle's origin, age, and the modifications needed. A straightforward import with minimal work may take 4 to 8 weeks. A vehicle requiring extensive modifications can take 3 to 6 months or longer. Ask the shop for a specific estimate for your vehicle.
What happens if a vehicle doesn't pass inspection after import?
If a vehicle fails EPA or NHTSA inspection, additional modifications are required before it can be registered. This adds cost and time. The shop should be responsible for ensuring the vehicle meets all standards before you take possession, so confirm this in writing before you pay.
Can I register an imported vehicle in Colorado?
Yes, once the vehicle has cleared federal inspection and all modifications are complete, you can register it with the Colorado Department of Motor Vehicles. You will need the import documentation, proof of compliance, and a title or bill of sale. The shop should provide all necessary paperwork.