What OpenLane is and why you might use it
OpenLane is an online platform where you can view and manage vehicle inventory, pricing, and auction information if you work in the automotive industry — typically as a dealer, auction house employee, or logistics provider. The login page is where you enter your credentials to access your account and the tools specific to your role.
OpenLane is owned by Cox Automotive, a major company in the vehicle remarketing space. If your workplace uses OpenLane for daily operations, you will need a username and password to log in. This guide explains how to access your account and what to do if you run into common login problems.
Key Takeaways
- OpenLane login happens at the main website, and you will need a username and password provided by your employer or account administrator.
- If you have never logged in before, your account administrator must create your user account in the system first — you cannot create one yourself.
- The "Forgot Password" link on the login page lets you reset your password if you no longer remember it.
- If you cannot log in after resetting your password, contact your company's OpenLane administrator or OpenLane support to confirm your account is active.
Steps to log into your OpenLane account
Go to the OpenLane website and look for the login section. Enter your username in the first field and your password in the second field. Then click the "Log In" button. If your credentials are correct, you will be taken to your account dashboard.
Your username and password are case-sensitive, which means uppercase and lowercase letters matter. If you type them incorrectly, the system will reject your login attempt. Double-check that Caps Lock is not on and that you have not added extra spaces before or after your username.
If you are logging in from a new device or location, OpenLane may ask you to verify your identity using a second method — often a code sent to your email address or phone number. This is a security measure. Enter the code when prompted to complete the login.
What to do if you forgot your password
On the OpenLane login page, click the "Forgot Password" link. You will be asked to enter your username or the email address associated with your account. OpenLane will send you a password reset link to that email address.
Check your email inbox for a message from OpenLane. The email will contain a link that takes you to a page where you can create a new password. Click that link and follow the instructions. Your new password should be something you can remember but that is not straightforward for others to guess — a mix of letters, numbers, and symbols is strongest.
If you do not see the email within a few minutes, check your spam or junk folder. Sometimes password reset emails are filtered there by mistake. If you still cannot find it after checking spam, the email address on file may be incorrect, and you will need to contact your account administrator.
Why your login might not be working
The most common reason a login fails is an incorrect username or password. Before you assume something is wrong with your account, try logging in again and pay close attention to capitalization and spacing. If you are certain your credentials are correct, move to the next step.
Your account may not be active yet. If you are a new employee or contractor and this is your first time trying to log in, your company's OpenLane administrator must have created your account in the system beforehand. If they have not done that, you will not be able to log in no matter what password you enter. Contact your manager or the person who handles OpenLane at your workplace and ask them to set up your account.
Your account could also be locked if you have entered the wrong password too many times in a row. This is a security feature. Wait a few minutes and try again, or use the "Forgot Password" link to reset your password and regain access.
Contacting OpenLane support if you remain locked out
If you have reset your password, waited for any account locks to clear, and still cannot log in, you will need to reach out for help. Start by contacting your company's OpenLane administrator — they have access to account settings and can check whether your account is active and properly configured.
If your administrator confirms your account is set up correctly but you still cannot log in, you can contact OpenLane support directly. OpenLane provides support through their website, and response times vary depending on how busy they are. Have your username and the exact error message you are seeing ready when you reach out, as that information helps them troubleshoot faster.
Keeping your OpenLane login find
Never share your username or password with anyone else, even if they say they work for OpenLane or your company. OpenLane staff will never ask you for your password via email or phone. If someone does, it is a scam.
Change your password periodically — at least every few months — and use a different password than you use for other websites or accounts. If you think someone else may have seen your password, change it right away using the "Forgot Password" link. The sooner you change it, the sooner you limit any damage.
If you are logging in from a shared computer, always log out when you are done. Do not check the "Remember me" box on a shared device, as that will leave your account accessible to the next person who uses that computer.
Frequently Asked Questions
Do I need to create my own OpenLane account?
No. Your company's OpenLane administrator creates your account for you in the system. You cannot create an account yourself. If you do not have login credentials, ask your manager or the person at your workplace who manages OpenLane to set you up.
What should I do if I see an error message when I try to log in?
Write down the exact error message and try logging in again after a few minutes. If the error persists, contact your company's OpenLane administrator with the message. They can check your account status and may need to contact OpenLane support on your behalf if the problem is technical.
Can I log into OpenLane from my phone?
OpenLane has a mobile app and a mobile-friendly website version. You can log in using the same username and password you use on a desktop computer. The steps are the same — enter your credentials and click log in.
What if I left my job and no longer need OpenLane access?
Your account administrator at your former workplace should deactivate your account. If you are concerned your account is still active, you can contact OpenLane support and they can help you confirm the account status, though they will need to verify your identity first.
Is there a way to log in without a password?
OpenLane requires a username and password to log in. Some companies set up single sign-on, which means you log in using your company email and password instead of a separate OpenLane password. Ask your administrator whether your company uses this option.