What the Maserati Configurator Does
The Maserati configurator is an online tool on Maserati's official website that lets you build a car to your specifications before you buy it. You choose the model, exterior color, interior materials, wheels, performance features, and other options, and the tool shows you a 3D image of what your finished car will look like. The configurator also displays the price as you make changes, so you can see how each choice affects the total cost.
This is not a purchase tool — it does not complete a transaction or reserve a vehicle. Instead, it helps you understand what combinations are possible, what they cost, and what your preferences look like in reality. Once you have built a configuration you like, you can save it, share it with a dealer, or use it as a starting point when you visit a showroom.
Key Takeaways
- The configurator is found on Maserati.com and works on both desktop and mobile browsers without downloading an app.
- You start by selecting a model — such as the Grecale, Levante, or Quattroporte — then move through color, interior, wheels, and performance options in sequence.
- The price updates in real time as you add or remove options, so you can see exactly what drives the cost up or down.
- You can save your configuration to your Maserati account, email it to yourself, or share a link with a dealer or friend.
- The configurator shows you what is available in your region, so some options may not appear if they are not sold in your country or market.
How to Access the Maserati Configurator
Go to Maserati.com and look for a link labeled "Build Your Maserati," "Configurator," or "Design Your Car" — the exact wording varies by region and changes occasionally. On the main navigation menu, this link is usually under a section like "Models" or "Explore." If you cannot find it when ready, try searching the page for "configure" or "build."
The configurator works in any modern web browser on a desktop, tablet, or phone. You do not need to create an account to start building, but creating one lets you save your configurations and return to them later. If you already have a Maserati owner account or have registered with the brand before, you can log in with those credentials.
The Steps to Build Your Configuration
The configurator walks you through choices in a set order. First, you select which Maserati model interests you — the Grecale (compact SUV), Levante (larger SUV), MC20 (sports car), or Quattroporte (sedan), depending on what is available in your market. Each model has its own set of options, so the choices you see next depend on which one you pick.
After selecting a model, you move to exterior color. Maserati offers standard colors and special or metallic finishes, and the 3D preview updates so you can see how each one looks. Next comes the interior: you choose the upholstery material (leather, suede, or other options), the color of the seats and trim, and sometimes the type of wood or metal accents on the dashboard and doors.
Wheels are the next major choice. You select the size and design from the available options for your model. Then you move to performance and technology features — engine options (if the model offers more than one), transmission type, suspension settings, and driver information systems. Some of these are bundled into packages, while others are individual add-ons.
Throughout this process, the price display at the top or side of the screen updates after each choice. You can see the base price of the model, the cost of each option you add, and the running total. If a choice would make the price jump significantly, you will see that reflected when ready.
Understanding the Price Display
The configurator shows the manufacturer's suggested retail price (MSRP) or the equivalent in your region — not the actual price you would pay at a dealer. This is the starting point before any dealer markup, destination charges, taxes, or negotiation. Different dealers may charge different amounts, and prices can vary by location.
When you add an option, the configurator shows you the cost of that specific item. Some options are bundled together — for example, a "luxury package" might include leather seats, a premium sound system, and climate control as a single add-on with one price. If you want only some items from a bundle, you may not be able to pick them individually through the configurator, though a dealer might be able to help you customize further.
Keep in mind that the price shown does not include destination fees (the cost to ship the car from the factory to the dealer), taxes, registration, or dealer fees. When you talk to a dealer about your configuration, ask them to break down the total cost so you understand what each part covers.
Saving and Sharing Your Configuration
Once you have built a configuration you like, look for a "Save," "Save Configuration," or similar button — usually near the price display or at the bottom of the screen. If you are logged into your Maserati account, the configuration saves to your profile and you can return to it anytime by logging back in.
You can also share your configuration without saving it to an account. Most configurators offer an "Email" or "Share" button that generates a link you can send to a friend, family member, or dealer. Some let you read an image or PDF of your configuration. A dealer can use this information to check availability, discuss customization options you may not have seen in the configurator, and give you a real-world price quote.
What the Configurator Cannot Do
The configurator shows you what is theoretically possible, but it does not may provide that every combination you build is actually available. Some color and interior combinations may not be offered together, or certain options may not be compatible with others. The configurator usually prevents you from selecting incompatible items, but if you are unsure whether your exact configuration can be built, ask a dealer.
The configurator also does not account for regional availability. If you are shopping in a country where a particular color or feature is not sold, it may not appear in your configurator even though it exists elsewhere. Dealer inventory is separate — the configurator shows what Maserati can build, not what a specific dealer has in stock right now.
Finally, the configurator is not a reservation or purchase tool. Building a configuration does not hold a vehicle, place an order, or commit you to anything. To actually order a car, you will need to visit a Maserati dealer, discuss your configuration with them, and complete the purchase process through their dealership.
Tips for Getting the Most Out of the Configurator
Start by exploring different models if you have not decided which one yet. Building a few configurations across different Maserati lines helps you compare not just price but also how each model looks and feels with your preferred colors and materials.
Take your time with color and interior choices. The 3D preview is fairly accurate, but lighting in the tool may not match how the car looks in daylight or under different conditions. If a color or interior combination appeals to you in the configurator, ask a dealer if you can see it on an actual car or in photos taken outdoors.
Write down or screenshot the configuration code or details if the configurator provides one. When you contact a dealer, having this information makes it much easier for them to understand exactly what you want and to give you an accurate quote.
Remember that the configurator price is a starting point. Dealer prices, incentives, and financing options vary, so use the configurator to narrow down what you want, then talk to dealers about real-world pricing and availability.
Frequently Asked Questions
Can I order a car directly through the configurator?
No. The configurator is a design and pricing tool only. To order a Maserati, you must contact a Maserati dealer, discuss your configuration with them, and complete the purchase through their dealership. The dealer can also tell you about any customization options beyond what the configurator shows.
Does the price in the configurator include taxes and shipping?
No. The price shown is the manufacturer's suggested retail price for the car and options you selected. It does not include destination charges, taxes, registration fees, or dealer fees. Ask your dealer for a complete breakdown of all costs before you commit to a purchase.
What if I build a configuration and then want to change it?
If you saved it to your account, log back in and click on the saved configuration to edit it. You can change any choice and the price will update. If you did not save it, you can start a new configuration from scratch — the tool does not limit how many times you can build.
Can I see what colors are available on cars in stock right now?
The configurator shows what Maserati can build, not what dealers have in inventory. To find cars in stock with specific colors or features, contact a Maserati dealer directly or check their website for inventory listings.
Does the configurator work on my phone?
Yes. The Maserati configurator is designed to work on mobile browsers. The layout may be slightly different on a phone than on a desktop, but all the same features and options are available. You do not need to read an app.