What the Lincoln configurator does
The Lincoln configurator is an online tool on Lincoln's website that lets you build a vehicle step by step, choosing the model, color, interior, features, and packages you want. As you make choices, the tool shows you the price, updates the image of the car, and displays which features come together in each package. It does not sell you the car or hold a price — it shows you what is available and what different combinations cost, so you can walk into a dealership or contact one knowing exactly what you want.
The configurator is free to use and does not require you to enter personal information or contact details. You can start over, save your configuration to look at later, or print it out to bring to a dealer. Think of it as a way to explore what Lincoln offers without talking to anyone first.
Key Takeaways
- The Lincoln configurator is a free online tool where you choose a model, colors, interior materials, and feature packages to see the price and appearance of your custom vehicle.
- You can save your configuration and come back to it later, or print it to show a dealership what you want before you visit.
- The prices shown are manufacturer's suggested retail prices (MSRP) and do not include destination charges, taxes, or dealer markups.
- The configurator shows you which features are included in each package and which ones you can add separately, so you understand what you are paying for.
- Using the configurator before contacting a dealer gives you concrete information to discuss, which can make the buying process faster and clearer.
How to start building a vehicle
Go to Lincoln's official website and look for the "Build and Price" or "Configurator" link, usually in the main navigation or under the vehicles section. Click on it and you will see the current Lincoln lineup — models like the Corsair, Nautilus, Aviator, and Continental, depending on the model year. Select the model you are interested in.
Once you choose a model, you will see trim levels — these are the base versions and higher-tier versions of the same car, each with different standard features and prices. The base trim is the least expensive; higher trims add more features and cost more. Select the trim that interests you, and the configurator will move you to the next step.
Choosing exterior color and wheels
After you pick a trim, you will choose the exterior paint color. The configurator shows you a photo of the car in each color so you can see how it looks. Some colors cost extra — the configurator will tell you if a color has an upcharge. You will also choose the wheel design and size from the options available for that trim.
The image updates as you make these choices, so you can see the car in your chosen color with your chosen wheels before you move forward. This is helpful because colors and wheel designs look different in photos than they might in person, but the visual gives you a starting point.
Selecting interior materials and trim
Next, you choose the interior color and material — leather, cloth, or other upholstery options depending on the trim level. You may also choose wood trim, metal accents, or other interior finishes. Again, the image updates to show you the interior as you select options. Some interior combinations may have upcharges.
The configurator lists what material each option is made from, so you know whether you are choosing genuine leather, synthetic leather, or cloth. This matters because it affects durability, cleaning, and cost. The price updates each time you change the interior, so you can see how much each choice adds.
Adding packages and individual features
Lincoln organizes many features into packages — groups of related features bundled together at a set price. For example, a "Technology Package" might include a larger touchscreen, wireless phone charging, and advanced driver information features. A "Luxury Package" might add premium leather, heated seats, and a better sound system. The configurator shows you what is in each package and whether you want to add it.
You can also add individual features that are not part of a package — things like a sunroof, heated steering wheel, or upgraded audio system. The configurator lists these separately and shows the price for each one. As you add packages and features, the total price climbs, and you can see exactly what is driving the cost.
Some features are only available if you have already chosen a certain trim or package, so the configurator may gray out options that do not work with your current selections. This prevents you from building a car that is not actually available.
Understanding the price shown
The price the configurator displays is the manufacturer's suggested retail price (MSRP) for the exact vehicle you have built. This is what Lincoln suggests dealers charge, but it is not the final price you will pay. The MSRP does not include destination charges (the cost to ship the car from the factory to the dealer), taxes, registration fees, or dealer markups.
Dealers may charge more or less than MSRP depending on demand, inventory, and negotiation. Some dealers offer discounts; others add dealer-installed options or markups. The configurator price is a starting point for conversation with a dealer, not a may provide of what you will pay. When you contact a dealer, ask them what the actual out-the-door price would be for the configuration you built.
Saving and sharing your configuration
Most configurators let you save your build so you can come back to it later without starting over. Look for a "Save" or "Save Configuration" button, usually near the price display. You may need to enter an email address to save it. The configurator will send you a link you can click to return to your build anytime.
You can also print your configuration or share it with a dealer. Many dealers have a way to import a saved configuration, which means you can send them your build and they can pull it up on their system and discuss pricing and availability with you. Some dealers may ask you to bring the printed configuration when you visit so they can see exactly what you want to look at or test drive.
What the configurator does not tell you
The configurator shows you what is available and what it costs at MSRP, but it does not show you real-world fuel economy, insurance costs, maintenance schedules, or reliability ratings. It does not tell you whether a particular feature is worth the price or how it compares to competitors. For that information, you will want to read reviews, check fuel economy ratings on the EPA website, and talk to owners or mechanics.
The configurator also does not show you current dealer inventory or whether the exact car you built is actually in stock somewhere. Dealers may have limited colors, trims, or feature combinations available. When you contact a dealer with your configuration, ask whether they have that vehicle in stock or how long it would take to order it.
Frequently Asked Questions
Can I save my configuration and come back to it later?
Yes. Most Lincoln configurators have a save button that lets you store your build. You will receive an email with a link to return to it anytime. This is useful if you want to think about your choices or compare different builds before contacting a dealer.
Does the price include delivery and taxes?
No. The price shown is MSRP only. It does not include destination charges (shipping to the dealer), sales tax, registration, or dealer fees. Ask the dealer for a full out-the-door price when you are ready to buy.
What if I want a color or feature that is not showing up?
Some colors and features may not be available for every trim level or model year. If an option is grayed out, it is not compatible with your current selections. Try changing the trim or other features to see if it unlocks. If it is still not available, contact a Lincoln dealer to ask whether it can be ordered or if a similar option exists.
Can I order a car directly from the configurator?
No. The configurator is a planning tool only. Once you have built the car you want, you will need to contact a Lincoln dealer to discuss pricing, availability, and next steps. You can print or email your configuration to the dealer to make the conversation easier.
How accurate is the image of the car in the configurator?
The images are realistic but are computer renderings, not photographs of actual cars. Colors, lighting, and how materials look can differ from what you see in person. Always visit a dealer to see and sit in the actual vehicle before making a final decision.