What Lincoln's Build and Price tool does
Lincoln's Build and Price tool is an online configurator on Lincoln.com that lets you select a model, choose colors, add features, and see the price update in real time. You pick the exterior color, interior trim, wheels, technology packages, and other options, and the tool shows you the base price plus the cost of each addition. At the end, you can save your configuration, email it to yourself, or send it to a Lincoln dealer near you.
The tool does not reserve a vehicle, place an order, or lock in a price. It is a way to explore what a specific Lincoln would cost with the options you want before you talk to a dealer. The final price you pay may differ based on dealer inventory, current incentives, your trade-in value, and financing terms — all of which are negotiated separately with the dealership.
Key Takeaways
- Build and Price shows you the manufacturer's suggested retail price (MSRP) for your configuration, but dealers often sell below MSRP and may have different incentives available.
- You can save your configuration and email it to a dealer, which gives the salesperson a starting point for your conversation but does not commit you to anything.
- The tool includes current model-year vehicles and sometimes upcoming model years, depending on what Lincoln has released to dealers.
- Options and pricing can vary by region and dealer, so the price shown is a baseline — your actual cost depends on negotiation, your credit, and what the dealer has in stock.
How to use the Build and Price tool step by step
Start at Lincoln.com and look for the Build and Price link, usually in the main navigation or under the "Shop" section. Select the model you want — Lincoln offers the Corsair, Aviator, Nautilus, and Continental, among others. The tool will show you the starting MSRP for that model.
Next, choose your exterior color. Lincoln displays the color on a preview of the vehicle so you can see how it looks. Then select your interior color and trim level. Trim levels (such as Standard, Select, Reserve, or Black Label) bundle certain features together and affect the base price. After that, add individual options: wheels, paint finishes, technology packages, towing packages, or luxury features like heated and cooled seats. The price updates after each selection so you can see the cumulative cost.
Once you have built your configuration, you can save it, print it, email it to yourself, or send it directly to a dealer. If you choose to send it to a dealer, you will enter your zip code and the tool will show nearby Lincoln dealers. You can then select which dealer receives your configuration.
What the price shown actually means
The price displayed in Build and Price is the manufacturer's suggested retail price (MSRP) for that exact configuration. It is what Lincoln recommends dealers charge, not what you will necessarily pay. Dealers are independent businesses and set their own prices, which are often lower than MSRP, especially on outgoing model years or vehicles that have been on the lot for a while.
The MSRP shown does not include destination charges (the cost to ship the vehicle from the factory to the dealer), taxes, title, registration, or dealer fees. These are added when you actually purchase. Destination charges for Lincoln vehicles typically range from several hundred to over a thousand dollars, depending on the model and your location, but the Build and Price tool does not include this in its total.
Current incentives — manufacturer rebates, financing offers, or loyalty bonuses — are not reflected in the Build and Price quote. Dealers receive updated incentive information regularly, and what you may have access to for depends on your credit, trade-in, and the specific dealer's current promotions. This is why the price you negotiate can be significantly different from the MSRP shown online.
Sending your configuration to a dealer
When you send your Build and Price configuration to a dealer, you are giving them a record of what you are interested in. The dealer can use this to check their inventory, order the vehicle if they do not have it in stock, or discuss pricing and incentives with you. Sending a configuration does not create any obligation — it is straightforward a way to start a conversation with a specific dealership.
The dealer will contact you, usually by phone or email, to discuss your configuration. At that point, you can negotiate the price, discuss trade-in value, explore financing options, and learn about current incentives you may not have seen online. Some dealers use the configuration as a baseline and may suggest alternatives if they have similar vehicles already in stock or if they can offer a better deal on a slightly different option package.
Differences between Build and Price and actual dealer inventory
Build and Price lets you design a theoretical vehicle, but the dealer may not have that exact configuration in stock. If you want a specific color, trim level, and option combination, the dealer may need to order it from Lincoln, which typically takes several weeks to a few months depending on factory production schedules and current demand.
Alternatively, the dealer may have a similar vehicle already on the lot that is close to what you configured. Buying an in-stock vehicle usually means a faster purchase and sometimes a better price, because the dealer has already paid for it and wants to move it. If you are flexible on color or a minor option, you may save money and time by choosing from what is available now rather than waiting for a custom order.
How incentives and financing affect your final price
The Build and Price tool shows only the MSRP. Your actual out-of-pocket cost depends on several factors that are separate from the tool: manufacturer rebates, dealer discounts, your trade-in value, your down payment, and your financing terms.
Manufacturer rebates are temporary offers from Lincoln that reduce the price of certain models or trim levels. These change monthly and are not shown in Build and Price. A dealer will tell you what rebates explore to your purchase when you negotiate. Dealer discounts are negotiable — dealers often sell below MSRP to move inventory or to compete with other dealers in the area.
If you are trading in a vehicle, the dealer will appraise it and credit that amount toward your purchase, reducing what you owe. Your financing terms — the interest rate, loan length, and monthly payment — depend on your credit score and the lender you choose. A better credit score usually means a lower interest rate, which reduces the total cost of the loan.
Frequently Asked Questions
Can I order a vehicle directly through Build and Price?
No. Build and Price is a configuration and information tool only. To order a vehicle, you must work with a Lincoln dealer. You can send your configuration to a dealer through the tool, and they will handle the order, pricing, and paperwork.
Does the price in Build and Price include destination charges and taxes?
No. The price shown is MSRP only. Destination charges, taxes, title, registration, and dealer fees are added separately when you purchase. Destination charges vary by location and model but are typically several hundred dollars or more.
What if I find a lower price at a different dealer?
You can negotiate with any Lincoln dealer. Dealers compete on price, incentives, and trade-in value. If one dealer quotes you a higher price than another, you can use that lower quote to negotiate with the first dealer or straightforward purchase from the dealer offering the better deal.
Can I lock in the MSRP price shown in Build and Price?
No. The MSRP is a suggested price, not a may provide price. Dealers set their own prices and may sell above or below MSRP. Prices can also change if incentives change or if you add or remove options. Once you negotiate with a dealer, they will provide a written quote that shows the actual price you will pay.
How long does it take to get a vehicle I configured if the dealer does not have it in stock?
Factory order times vary depending on current production schedules and demand. Typically, a custom order takes four to eight weeks, but this can be longer during high-demand periods or for certain models. The dealer can give you a more specific timeline when you place the order.