A new Ferrari typically costs between $250,000 and $500,000, depending on the model and how you configure it

The exact price depends on which Ferrari model you choose, what options you add, and where you buy it. A Ferrari F8 Tributo, one of their most common models, starts around $280,000 before options. A Ferrari SF90 Stradale, their high-performance hybrid, begins closer to $400,000. The most expensive current models can exceed $500,000 once you add custom paint, interior upgrades, and performance packages. Prices also shift based on the market — a Ferrari in the United States costs more than the same car in Europe, partly because of import duties and dealer markups.

Beyond the sticker price, you should know that Ferrari dealerships rarely negotiate on the base price the way other luxury car dealers do. Instead, they control who gets to buy their cars and in what order. If you want a new Ferrari, you typically need to have a relationship with the dealership, a history of buying luxury cars, and sometimes proof of net worth. This gatekeeping is part of how Ferrari maintains its brand exclusivity.

Key Takeaways

  • New Ferrari models range from roughly $250,000 to over $500,000 depending on the specific model and customization choices.
  • The most popular current models — the F8 Tributo and the SF90 Stradale — start in the $280,000 to $400,000 range before options are added.
  • Ferrari dealerships do not typically negotiate on price; instead they control who is allowed to purchase based on buyer history and financial standing.
  • Custom paint, interior materials, performance upgrades, and regional import costs can add $50,000 to $100,000 or more to the base price.

Why Ferrari prices vary between models

Ferrari makes several different models at any given time, and each sits in a different price tier. The entry-level model changes periodically — currently that is the F8 Tributo, a two-seater with a 12-cylinder engine. Above that sits the SF90 Stradale, which combines a traditional engine with electric motors for hybrid performance. At the top are limited-production models like the Monza or the Daytona SP3, which are built in very small numbers and cost significantly more.

The price difference reflects engine size, performance capability, and rarity. A larger engine, more horsepower, and fewer units produced all push the price higher. A Ferrari with 710 horsepower costs less than one with 1,000 horsepower. A model built in 500 units costs less than one built in 50 units. Ferrari publishes the base price for each model on their website, though you will need to contact a dealership to see the actual price you would pay with your chosen options.

How options and customization add to the cost

The base price is rarely what you actually pay. Ferrari offers hundreds of customization options, and they are not cheap. Custom exterior paint can cost $5,000 to $15,000. Upgraded interior materials — carbon fiber trim, leather upgrades, custom stitching — can add $10,000 to $30,000. Performance packages that adjust suspension, braking, or aerodynamics add another $10,000 to $25,000. Wheels, seats, and infotainment upgrades each carry their own surcharges.

Many buyers spend an additional $50,000 to $100,000 on options beyond the base price. Some spend far more. A fully loaded Ferrari with every available upgrade can cost $150,000 to $200,000 more than the base model. The dealership will show you a price list for each option, but the total is not finalized until you have selected everything and signed the order.

Regional differences in Ferrari pricing

A Ferrari costs different amounts in different countries because of import taxes, dealer markups, and local market conditions. In the United States, prices are generally higher than in Europe. A car that costs €250,000 in Italy might cost $280,000 or more in the US, partly because of the import process and partly because American dealerships add larger markups. Middle Eastern and Asian markets sometimes have even higher prices due to import duties and limited dealer networks.

If you are shopping internationally, you cannot straightforward buy a Ferrari in a cheaper country and import it yourself — Ferrari controls the sales process and will not sell to you if they know you plan to resell or export. Dealerships in each region maintain their own pricing and inventory. You will pay the price set by the dealership in your country.

What happens after you buy: ongoing costs

The purchase price is only the beginning. Owning a Ferrari means paying for maintenance, insurance, and fuel that are all significantly more expensive than a standard car. Annual maintenance can cost $5,000 to $15,000 depending on what work is needed. Insurance for a Ferrari typically costs $3,000 to $8,000 per year, sometimes more if you are a younger driver. Fuel consumption is high — most Ferraris get 12 to 15 miles per gallon — so fuel costs add up quickly if you drive regularly.

Tires, brakes, and other wear items are also expensive because they are high-performance parts designed for a specialized car. A set of tires can cost $2,000 to $4,000. If something major breaks, repair bills can easily reach $10,000 to $50,000 or more. Many Ferrari owners budget an additional $10,000 to $20,000 per year for maintenance and repairs beyond the purchase price.

How financing a Ferrari works

Most people do not pay cash for a Ferrari. Financing is available through Ferrari's own financing programs and through luxury car lenders. The terms vary, but a typical loan might be for five to seven years at an interest rate between 3% and 8%, depending on your credit and the lender. Your down payment is usually 20% to 30% of the purchase price, which means putting down $50,000 to $150,000 upfront on a $250,000 to $500,000 car.

Leasing is also an option for some models. A Ferrari lease typically runs three years and costs $5,000 to $15,000 per month depending on the model and mileage allowance. Leasing avoids the depreciation hit and the major repair costs, but you never own the car and you are limited in how much you can drive. Most Ferrari leases allow 10,000 to 15,000 miles per year.

Why Ferrari prices have changed over time

Ferrari prices have risen steadily over the past decade. A model that cost $200,000 in 2010 might cost $350,000 today. This reflects general inflation, the rising cost of materials and labor, and Ferrari's strategy of positioning itself as an ultra-luxury brand. As demand from wealthy buyers has increased and Ferrari has limited production to maintain exclusivity, prices have climbed. The company also regularly updates its models with new technology and performance improvements, which adds to the cost.

Used Ferraris depreciate, but not as much as ordinary luxury cars. A Ferrari that cost $300,000 new might sell for $200,000 to $250,000 after five years, depending on mileage and condition. This is still a significant loss, but it is smaller than the depreciation on a $300,000 Mercedes or Porsche. The limited production and strong brand loyalty help used Ferraris hold their value better than competitors.

Frequently Asked Questions

Can I buy a Ferrari online or do I have to go to a dealership?

You must work with an official Ferrari dealership. Ferrari does not sell directly online, and the dealership controls the entire purchase process. You will need to visit in person to configure your car, sign paperwork, and arrange delivery. Some dealerships may allow initial consultations by phone or video, but the actual transaction happens at the dealership.

What is the cheapest new Ferrari I can buy right now?

The cheapest new Ferrari currently available is typically the F8 Tributo, which starts around $280,000 before options and regional markups. However, availability changes as Ferrari introduces new models and discontinues others. Contact a local Ferrari dealership to find out which models are currently in production and what the actual starting price is in your region.

Do Ferrari prices include delivery and taxes?

The base price does not include delivery, taxes, or registration fees. Delivery typically costs $2,000 to $5,000. Sales tax and registration vary by location but can add 5% to 10% to the total cost depending on your state or country. Your dealership will provide a full breakdown of all costs before you sign the purchase agreement.

Is it cheaper to buy a used Ferrari instead of new?

Yes, a used Ferrari costs less than a new one, but the savings depend on age and mileage. A five-year-old Ferrari might cost 30% to 40% less than a new model. However, used Ferraris come with unknown maintenance history and potential repair costs. A new Ferrari comes with a warranty and predictable costs, which some buyers prefer even though they pay more upfront.

Why does Ferrari not negotiate on price like other car dealers?

Ferrari maintains strict pricing to protect its brand image as an exclusive, ultra-luxury product. By refusing to negotiate, Ferrari signals that the car is worth the asking price and that ownership is a privilege, not a transaction. This strategy also prevents dealers from undercutting each other, which would dilute the brand's prestige. It is part of how Ferrari keeps its cars desirable and expensive.