How Harley-Davidson typically announces new models
Harley-Davidson usually reveals new motorcycles at major motorcycle shows or through press releases timed to the start of the riding season. The company has historically announced new models at events like the Sturgis Motorcycle Rally in South Dakota (typically August) or through dealer previews in the fall. The exact timing and venue change from year to year, so there is no single date when you can expect an announcement.
When Harley does announce a new model, the company releases specifications, pricing, and availability details to motorcycle publications and its own website at the same time. Dealers usually receive information shortly before or alongside the public announcement, which allows them to begin taking pre-orders.
Key Takeaways
- Harley-Davidson announces new motorcycles at motorcycle shows, dealer events, or through press releases, with timing that varies year to year.
- New model announcements typically include engine specifications, pricing, available colors, and the month when bikes will arrive at dealerships.
- You can find official announcements on Harley-Davidson's website, through authorized dealers, or by following the company's social media accounts.
- Pre-orders usually open shortly after an announcement, though availability and wait times depend on demand and production capacity.
- Harley releases new models across multiple product lines — cruisers, touring bikes, street bikes, and adventure bikes — rather than a single annual model year.
Where to find official announcements about new Harley models
The official Harley-Davidson website (harley-davidson.com) is the primary source for new model information. The company posts press releases, photos, and full specifications in a dedicated news section. You can also sign up for email notifications through the website to receive announcements directly.
Authorized Harley-Davidson dealerships receive information before or at the same time as the public, so contacting a local dealer is another reliable way to learn about upcoming releases. Dealers often hold preview events where you can see new models in person before they officially go on sale. Harley-Davidson's social media accounts on Facebook, Instagram, and YouTube also post announcements and teaser content leading up to major reveals.
What information comes with a new model announcement
When Harley announces a new motorcycle, the company releases the engine size and type, horsepower and torque figures, seat height, weight, fuel capacity, and available features like ABS (anti-lock brakes) or cruise control. Pricing for the base model and any premium versions is also announced at the same time.
The announcement typically includes the month when the motorcycle will arrive at dealerships, though exact dates can shift due to production or shipping delays. Available colors and special editions are listed, along with any new technology or design changes compared to the previous model year. High-resolution photos and sometimes video walkarounds are released alongside the specifications.
How pre-orders and dealer allocation work
After an announcement, authorized dealers can begin taking pre-orders for the new model. The process varies by dealer, but typically involves a deposit (often $500 to $1,000) and a signed order form. Your deposit is usually refundable if you change your mind before the bike arrives, though you should confirm the dealer's specific policy.
Harley-Davidson allocates production to dealers based on factors like the dealer's sales history, the size of their market, and pre-order demand. Popular models or limited-edition versions may have long wait lists, while less common configurations might be available sooner. Dealers can tell you the expected arrival window when you place a pre-order, though this can extend if production is delayed.
Understanding model years and release timing
Harley-Davidson uses model years that do not always align with the calendar year. A 2025 model year motorcycle may be released and available for purchase in late 2024. The model year designation refers to the year the bike was manufactured, not when you buy it.
The company does not release all new models at once. Instead, Harley staggeres announcements across the year, with some product lines getting updates while others remain unchanged. A cruiser line might get a new engine in one year while the touring line waits until the following year. This means you should check the official website or contact dealers periodically if you are interested in a specific model category.
What changes typically happen with new model releases
Harley-Davidson updates its motorcycles incrementally rather than with complete redesigns every year. Common changes include new engine variants (larger displacement, different fuel injection tuning), updated styling or paint schemes, revised suspension or braking components, and new technology features like touchscreen displays or smartphone connectivity.
Major redesigns — where the frame, engine, or overall design philosophy changes significantly — happen less frequently, often every five to ten years. When they do occur, Harley announces them prominently and usually prices the redesigned model higher than the outgoing version. Smaller annual updates might involve new colors, minor styling tweaks, or the addition of features that were previously optional.
How to stay informed about upcoming releases
Subscribe to Harley-Davidson's official email newsletter through their website to receive announcements directly in your inbox. Follow the company's social media accounts, where they often post teasers and behind-the-scenes content weeks before an official reveal. Many motorcycle publications and enthusiast websites also cover Harley announcements, so checking those sources regularly will keep you informed.
If you have a local authorized dealer, ask to be added to their mailing list or notification system. Dealers often know about upcoming models before the general public and can give you details about expected arrival dates and pricing. Joining Harley owner forums and online communities is another way to learn about announcements and get feedback from riders who have experience with new models.
Frequently Asked Questions
When does Harley-Davidson announce new motorcycles each year?
There is no fixed date. Harley typically announces new models in the fall (September through November) or at major motorcycle events like Sturgis, but the exact timing varies. Some announcements happen in spring or summer. Check the official website or contact a dealer to find out when the next announcement is expected.
Can I pre-order a new Harley before it is officially announced?
No. Pre-orders open only after an official announcement has been made. However, dealers sometimes accept "expressions of interest" or informal reservations before an announcement, which may move you higher on the waiting list once pre-orders officially open.
How long does it usually take to receive a new Harley after pre-ordering?
Wait times vary widely depending on the model's popularity and current production capacity. Common models might arrive within two to four months, while highly sought-after or limited-edition bikes can take six months to a year or longer. Your dealer can give you a more specific estimate based on current demand.
Are new Harley models more expensive than the previous year's version?
Usually yes, but not always significantly. Harley typically raises prices by a few hundred dollars year to year, though the increase depends on what new features or engine upgrades are included. Major redesigns tend to have larger price jumps than years with minor updates.
What if I want a specific color or configuration that is not available at my local dealer?
You can special-order through your dealer. Harley allows dealers to order specific configurations, though this may add to the wait time and could involve a higher deposit. Ask your dealer what options are available and whether ordering a custom configuration will delay delivery compared to standard allocations.