What GM Build and Price Does
GM Build and Price is General Motors' online tool that lets you configure a new vehicle by selecting the model, color, interior, features, and packages you want, then see the price update in real time. You do not buy through the tool — instead, you get a detailed summary of your configuration that you can take to a GM dealership, email to dealers for quotes, or save to review later.
The tool works for all GM brands: Chevrolet, GMC, Buick, and Cadillac. It shows you which options are available for each model year, which combinations are actually possible (some options conflict with others), and what each choice costs. When you finish, you receive a window sticker — the official Monroney label — that shows the manufacturer's suggested retail price (MSRP) for your exact configuration.
Key Takeaways
- GM Build and Price is free and does not require you to create an account or provide contact information to start building.
- The tool shows real MSRP pricing and available options for current and upcoming model years, updated regularly by GM.
- You can save your configuration by email or print the window sticker to bring to a dealership or share with multiple dealers.
- The price shown is the manufacturer's suggested price before dealer markups, incentives, taxes, or destination charges.
- Some options are mutually exclusive — the tool prevents you from selecting combinations that do not exist on real vehicles.
How to Start Building Your Vehicle
Go to the GM Build and Price website (buildandprice.gm.com). You will see a list of all current GM models organized by brand. Click on the model you want to configure — for example, Chevrolet Silverado or Cadillac Escalade.
Next, select the model year. GM usually shows the current year and the next model year (when available). Choose which one you want to build. Then select the trim level — this is the base version of the vehicle, such as "WT" (Work Truck) on a Silverado or "Luxury" on a Cadillac. The trim level determines the starting price and which options are available to add.
Once you pick a trim, the tool moves to the exterior color screen. This is where you see actual color swatches and can preview how each color looks on your chosen model. Some colors cost extra; the tool shows the upcharge next to each option.
Selecting Interior, Packages, and Individual Options
After exterior color, you choose the interior color and material — leather, cloth, or synthetic options depending on the model and trim. Again, some interiors cost more than the base option, and the tool shows the price difference.
Next comes packages and options. A package is a bundle of features sold together at a set price — for example, a "Technology Package" might include a larger touchscreen, wireless charging, and a premium sound system. You can usually add or skip the entire package. Below packages, you see individual options you can add one at a time: roof type, towing capacity, wheel upgrades, safety features, and so on.
The tool updates the total price after every selection. If an option is not available with your current configuration, it appears grayed out or shows a message explaining why. For example, a sunroof might not be available on models with certain roof styles. This prevents you from building a vehicle that does not actually exist.
Understanding the Price Breakdown
At any point during building, you can see a price summary that breaks down the cost: base MSRP for your trim, plus the cost of each option and package you added. This total is the MSRP — the manufacturer's suggested retail price. This is not the price you will pay at a dealership.
The MSRP does not include destination charges (the cost to ship the vehicle from the factory to the dealership), taxes, registration fees, or dealer markups. It also does not reflect any incentives, rebates, or discounts that may be available. When you take your configuration to a dealership, the actual price you negotiate may be higher or lower than the MSRP shown here.
The window sticker (Monroney label) that you can print or save shows the MSRP, destination charge (which GM adds), fuel economy, safety ratings, and a list of all the features included. This is the official label that will appear on the vehicle's window at the dealership.
Saving and Sharing Your Configuration
Once you finish building, you have several options. You can print the window sticker directly from your browser. You can also email your configuration to yourself or to a dealership — the tool generates a link that shows your exact build, and you can include a message with your email.
If you want to save your build to come back to later, some GM websites let you create an account and store configurations. Check the specific brand site (Chevrolet, GMC, Buick, or Cadillac) for account options. Without an account, you can bookmark the configuration link in your browser, though this works best if you do not clear your browser history.
Many shoppers build multiple configurations to compare — for example, two different trim levels or two different color combinations. You can open the tool in separate browser tabs to see them side by side, or email each configuration to yourself for later review.
Taking Your Build to a Dealership
Print your window sticker or save it as a PDF before you visit the dealership. Bring it with you or email it ahead to the sales team. The sticker shows the dealer exactly what you want, which speeds up the conversation and helps them understand your preferences.
The dealer can tell you whether that exact configuration is in stock, when it can be ordered, and what the actual selling price will be. Dealer prices often differ from MSRP — they may offer discounts, add markups, or include incentives depending on current promotions and inventory. Having your build in hand lets you compare quotes from multiple dealerships by email before you visit in person.
If the exact configuration you built is not available, the dealer can show you similar vehicles in stock and explain what would need to change. You can also ask the dealer to order your exact build from the factory, though this typically takes several weeks to several months depending on current production schedules.
What Build and Price Does Not Do
Build and Price shows you pricing and options, but it does not reserve a vehicle, place an order, or lock in a price. You cannot buy directly through the tool. It is a planning and comparison resource, not a transaction tool.
The tool also does not show you inventory — which vehicles are actually sitting on dealership lots right now. For that, you need to visit individual dealership websites or use third-party inventory sites. Build and Price tells you what is possible to build; dealership inventory tells you what is available to buy today.
Pricing shown is also not may provide. MSRP can change, especially for upcoming model years or when GM updates its pricing. Dealer prices vary by location and time. Always confirm current pricing with the dealership before you commit to a purchase.
Frequently Asked Questions
Do I need to create an account or give my contact information to use Build and Price?
No. You can start building when ready without signing in. Some GM brand sites offer account creation to save your builds, but it is optional. If you do not create an account, you can still print, email, or bookmark your configuration.
Does the price include destination charges and taxes?
The MSRP shown includes the base vehicle and all options you selected, plus GM's destination charge. It does not include sales tax, registration, or dealer fees. Your actual out-of-pocket cost will be higher once those are added at the dealership.
Can I order a vehicle directly from Build and Price?
No. Build and Price is a configuration and pricing tool only. Once you have built your vehicle, you must contact a GM dealership to order it or purchase one from their inventory. You can email your build to dealers to request quotes.
What if I want a color or option that does not show up in the tool?
The tool shows all options currently available for that model and model year. If an option does not appear, it is not available for that configuration. You can contact a dealership to ask whether special orders or discontinued options are possible, but the tool reflects what GM is currently offering.
Can I see what vehicles are in stock at nearby dealerships?
Build and Price does not show inventory. Use the dealership locator on the GM brand website, then visit individual dealership sites to see their current stock. You can also email your build to dealerships and ask whether they have something similar in stock or can order it for you.