What the Ferrari Configurator Does

The Ferrari configurator is an online tool on Ferrari's official website that lets you design a car by choosing its color, interior materials, wheels, and performance options before you buy. You build a virtual version of the exact car you want, see how it looks from different angles, and get pricing information for your selections. The configurator does not hold a car for you or complete a purchase — it shows you what's possible and what your choices cost.

This tool is useful if you're exploring what a Ferrari might look like in your preferred colors, or if you're working with a Ferrari dealer and want to show them a specific vision. You can save your configuration, share it with others, or start over as many times as you want.

Key Takeaways

  • The Ferrari configurator is found on Ferrari's main website under the "Build Your Ferrari" or similar section and works on desktop and mobile browsers.
  • You select the model first (such as F8 Tributo or SF90 Stradale), then customize exterior color, interior trim, wheels, and available performance packages in sequence.
  • The tool shows a real-time 3D image of your car and updates the price as you make changes so you can see the cost of each option.
  • Configurations can be saved to your Ferrari account, emailed to a dealer, or shared with friends, but the configurator itself does not reserve or order a vehicle.
  • To actually purchase a car, you must contact a Ferrari dealership with your configuration, as Ferrari does not sell directly to consumers online.

Finding the Configurator on Ferrari's Website

Go to Ferrari's official website (ferrari.com) and look for a link labeled "Build Your Ferrari," "Configurator," or "Design Your Car" — the exact wording changes by region and website update. This link is usually in the main navigation menu or on the homepage under a section for current models.

Once you click it, you'll land on a page that shows available Ferrari models. Select the model you want to configure. Ferrari typically offers several current production models, and the configurator only shows the ones available for order in your region. If a model doesn't appear, it may not be available where you are, or production may have ended.

Choosing Your Model and Starting the Build

After you select a model, the configurator opens a step-by-step builder. The first screen usually shows the base model and asks you to confirm it or choose a variant (for example, some models come in coupe or convertible versions). Read the description to understand what you're starting with — engine type, seating, and standard features are listed here.

The configurator then moves you through customization screens in a set order. You cannot skip steps or jump between sections; you move forward through each category. This structure keeps the process organized and prevents you from missing options you might want to consider.

Selecting Exterior Color and Paint Finish

The exterior color screen shows Ferrari's standard color palette and any special or custom paint options available for your model. Each color appears as a swatch and also as a preview on the 3D car image, so you can see how it looks on the actual body shape. Standard colors (such as Rosso Corsa or Nero Daytona) are included in the base price, while special or metallic finishes typically add cost.

The 3D preview updates in real time as you select colors, and you can rotate the car to see how the color appears in different lighting. If you're unsure about a color choice, you can always go back and change it — the configurator lets you revisit any section before you save or share your configuration.

Customizing the Interior and Trim Materials

The interior screen lets you choose leather type, stitching color, dashboard trim material, and seat design. Ferrari offers leather in multiple colors and finishes, and trim options often include carbon fiber, aluminum, or wood veneers depending on the model. Each choice updates the 3D preview so you can see how materials work together.

Interior customization is where costs can increase significantly. Upgraded leather, special stitching patterns, and premium trim materials each add to the final price. The configurator shows the price change for each selection, so you can decide whether an upgrade matters to you before you move forward.

Selecting Wheels and Performance Options

The wheels screen displays available wheel designs, sizes, and finishes. Ferrari offers multiple wheel styles for most models, and larger sizes or special finishes (such as carbon ceramic or polished aluminum) may increase cost. The 3D car image updates to show your wheel choice on the vehicle.

Performance options vary by model but may include upgraded braking systems, suspension tuning, or transmission choices. Some models offer carbon ceramic brakes or adjustable suspension packages that affect both handling and price. Read the description of each option to understand what it does before you select it. The configurator displays the total price for your complete build at the bottom of each screen, updating as you make changes.

Saving, Sharing, and Next Steps

Once you finish customizing, the configurator shows a summary of your complete build with a final price. At this point, you can save the configuration to your Ferrari account (if you have one), read it as an image or PDF, email it to yourself, or share it via a link with friends or a dealer.

To move forward with a purchase, contact a Ferrari dealership in your area with your configuration. The dealer will review your build, confirm availability and timing, discuss financing or payment options, and handle the actual order. Ferrari does not sell cars through the website; the configurator is a design and planning tool only. The dealer is your point of contact for pricing details, delivery timelines, and any customizations beyond what the configurator offers.

Frequently Asked Questions

Does the configurator reserve or order a car for me?

No. The configurator is a design tool only. It shows you what a car would look like and cost with your choices, but it does not hold inventory, reserve a vehicle, or place an order. You must contact a Ferrari dealership to actually purchase a car.

Can I customize colors or materials beyond what the configurator shows?

The configurator displays standard and available options for your region and model. Ferrari dealerships can sometimes arrange special or custom colors and materials not shown in the tool, but this typically requires direct negotiation with the dealer and may affect price and delivery time.

What if I want to change my configuration after I save it?

You can load a saved configuration and edit any section. The configurator lets you go back through each step and make new choices. You can save multiple versions if you want to compare different builds.

Does the price shown in the configurator include taxes, shipping, or dealer fees?

The configurator price is the base vehicle price for your selections and does not include taxes, destination charges, dealer fees, or financing costs. Your actual out-of-pocket cost will be higher. Ask a Ferrari dealer for a complete quote that includes all costs for your region.

Can I use the configurator on my phone?

Yes, the configurator works on mobile browsers, though the 3D preview and controls are easier to use on a larger screen. If you're customizing on a phone, you may want to switch to a desktop or tablet to see details more clearly.