What the Ferrari configurator does and how to find it

The Ferrari configurator is an online tool on Ferrari's official website that lets you build a car to your specifications before you buy it. You choose the model, exterior color, interior materials, wheels, and performance options, and the tool shows you a 3D image of what your finished car will look like. It does not complete a purchase — it creates a specification sheet you can save, print, or send to a Ferrari dealer to discuss pricing and ordering.

You reach the configurator by going to Ferrari's main website and looking for a link labeled "Build Your Ferrari," "Configurator," or "Design Your Car." The exact location and name change occasionally, but it is always in the main navigation or under a section about models. You do not need to create an account to use it, though some Ferrari sites offer the option to save your designs if you do.

Key Takeaways

  • The configurator shows you real options available on each Ferrari model, with accurate pricing for each choice so you can see the total cost as you build.
  • You can save your finished design as an image or PDF, then take it to a Ferrari dealer to discuss ordering and delivery timelines.
  • The 3D preview updates in real time as you make changes, so you can see how colors, wheels, and trim combinations actually look together.
  • Some options are only available on certain models or in certain regions, and the configurator will tell you which choices are not compatible with your selections.

Walking through the configuration steps in order

Start by selecting which Ferrari model you want to configure. The configurator shows you all current production models available in your region. Click on the model name or image, and the tool opens to that car's configuration page.

Next, choose your exterior color. Ferrari offers standard colors (like Rosso Corsa, the traditional Ferrari red) and special colors that cost extra. The 3D image updates to show your choice on the car. Some colors have metallic or matte finishes, which affect both appearance and price.

Then select your interior. You choose the material (leather, Alcantara, or combinations), the color, and stitching details. The configurator shows you swatches and updates the interior view so you can see how your choices coordinate with the exterior.

After that, pick your wheels from the available designs and finishes. Wheel choice affects both the look and the price. The 3D model rotates to show your wheel selection from different angles.

Finally, add any performance or technology packages available for that model. These might include upgraded brakes, suspension tuning, or infotainment systems. The configurator lists what each package includes and its cost.

Understanding pricing as you build

The configurator shows a running total of the car's price as you make each choice. This total includes the base price of the model plus the cost of every option you select. The price you see is the manufacturer's suggested retail price (MSRP) for that specification — it does not include taxes, shipping, or dealer markups, which vary by location and dealer.

Some options are bundled together, meaning you cannot choose them separately. For example, a carbon-fiber package might include the steering wheel, trim pieces, and brake calipers as one choice rather than letting you pick each piece individually. The configurator shows what is included in each bundle before you select it.

Regional availability affects pricing. A color or option available in Europe might not be offered in North America, or it might cost differently. The configurator for your region shows only the options actually available to you.

Saving and sharing your design

Once you finish building your car, look for a button to save, read, or share your configuration. Most Ferrari configurators let you save the design as a PDF or image file to your computer. Some also generate a unique link you can email to a dealer or share with friends.

The saved file includes your color choices, options, the 3D image of your configured car, and the total price. Take this file or link to a Ferrari dealership when you are ready to discuss ordering. The dealer uses it to confirm your preferences and discuss delivery timing, financing, and any region-specific options or restrictions.

What the configurator cannot do

The configurator shows you what is available and what it costs, but it does not reserve a car, place an order, or lock in a price. Prices can change, and some options may become unavailable. The configurator is a planning and visualization tool, not a transaction tool.

It also does not account for dealer inventory or delivery wait times. Some Ferraris are built to order and take months to arrive; others may be in stock. Only a dealer can tell you when your specific configuration could be delivered and what the actual final cost will be after taxes and fees.

Common reasons the configurator shows "not available"

If you select two options and one becomes grayed out or marked unavailable, it means those two choices are not compatible on that model. For example, a certain interior color might not be offered with a particular exterior finish, or a performance package might not work with certain wheel sizes. The configurator prevents you from creating a specification that Ferrari does not actually build.

Availability also depends on your region. If you are configuring a car for North America, European-only options will not appear. If you change your region setting in the configurator, different options and prices may appear.

Next steps after you finish configuring

Save your configuration and contact a Ferrari dealership in your area. Bring your saved design or the link to your configuration. The dealer will review your choices, confirm that everything is available in your region, discuss the final price including taxes and fees, and explain the ordering and delivery process.

Dealers sometimes suggest alternatives or explain why certain combinations might not be ideal for your use case. They can also tell you about current promotions, financing options, or trade-in values if you are upgrading from another car. The configurator is your starting point; the dealer is where the actual ordering happens.

Frequently Asked Questions

Can I change my configuration after I send it to a dealer?

Yes, but timing matters. Before you place a formal order, you can modify your specification as many times as you want. Once the dealer submits your order to Ferrari's factory, changes become difficult and may delay delivery or incur additional costs. Ask your dealer at what point your configuration becomes locked in.

Does the configurator show every Ferrari model ever made?

No, it shows only current production models available for order. Discontinued models and special editions may not appear. If you are interested in a specific older model, contact a dealer directly — they may have inventory or be able to source a used example.

Why does the price change when I switch regions in the configurator?

Prices vary by region because of taxes, import duties, and regional pricing strategies. A car configured for Europe may cost differently than the same specification for the United States. The configurator adjusts both available options and prices based on your selected region.

Can I print my configuration directly from the configurator?

Most configurators let you read a PDF or save an image, which you can then print. Some have a print button built in. Check the save or read menu for print options, or save the PDF and print it from your computer.

What if I want a color or option the configurator does not show?

Contact a Ferrari dealer. They can discuss special orders, custom colors, or bespoke options that may not appear in the standard configurator. Custom work typically costs more and takes longer, but Ferrari does offer it for certain requests.