What Buick's Build and Price tool does
Buick's Build and Price tool is an online configurator on Buick's website that lets you select a model, choose colors, wheels, interior trim, and optional features, then see the price update in real time. You do not need to visit a dealership or speak to a salesperson to use it. The tool shows you what your specific combination costs before you decide whether to contact a dealer or move forward.
The process is free and takes 10 to 20 minutes depending on how many options you want to explore. At the end, you can save your configuration, print it, email it to yourself, or share it with a dealership. Some dealers will use your saved configuration as a starting point when you visit or call.
Key Takeaways
- Buick's Build and Price tool is found on Buick.com and works on desktop, tablet, and mobile browsers without downloading an app.
- You start by selecting a model year and body style, then move through exterior color, wheels, interior trim level, and optional packages in a set order.
- The price shown includes the manufacturer's suggested retail price (MSRP) but does not include destination charges, taxes, or dealer-specific markups.
- You can save your configuration and share it with dealerships, which can help you compare offers or negotiate based on a specific build.
- The tool does not reserve a vehicle or lock in a price — it is informational only, and actual dealer pricing may differ.
How to access the Build and Price tool
Go to Buick.com and look for a link labeled "Build and Price" or "Build Your Buick" — it is usually in the top navigation menu or under the "Shop" section. Click it and you will land on a page that asks you to choose a model: Encore, Encore GX, Envision, Enclave, or Regal, depending on current model year availability.
The tool works in any modern web browser on a computer, phone, or tablet. You do not need to create an account or log in. If you have trouble finding the link, search "Buick Build and Price" in your browser and the official Buick page should appear at the top of the results.
Step-by-step walkthrough of the configuration process
After you select a model, the tool presents a series of screens, each focused on one choice. First, you pick a trim level — for example, Preferred, Select, or Premium. Each trim level comes with a set of standard features, and the price jumps when you move to a higher trim.
Next, you choose exterior color. The tool shows a photo of your selected model in each color option so you can see how it looks. Some colors carry an upcharge; the price updates automatically when you select one.
Then you select wheels. Standard wheels come with the trim you chose; upgraded wheels are optional and add to the price. The tool displays the wheel design and size so you can compare.
After wheels, you configure the interior. You may choose upholstery material (cloth, leather, or synthetic leather depending on trim) and color. Some trims offer multiple interior color schemes; others have one standard option.
Finally, you review optional packages and individual features — things like a sunroof, upgraded audio system, all-wheel drive, or technology packages. Each option shows its price, and you can add or remove them one at a time. The total price updates after each choice.
Understanding the price shown and what it does not include
The price displayed is the MSRP — the manufacturer's suggested retail price — for your exact configuration. This is what Buick recommends dealers charge, but it is not binding. Dealers can and do charge less (through discounts or incentives) or more (through market adjustments in high-demand areas).
The MSRP shown does not include destination and delivery charges, which typically run $1,000 to $1,500 depending on how far the vehicle travels from the factory to your dealer. It also does not include taxes, registration fees, dealer documentation fees, or any add-ons the dealer may install (paint protection, fabric guard, extended warranties). The actual amount you pay will be higher than the number on the screen.
Dealer incentives, rebates, and financing offers change frequently and are not reflected in the Build and Price tool. When you contact a dealership with your configuration, ask what current incentives explore to that specific build.
Saving and sharing your configuration
At the end of the configuration process, the tool offers buttons to save, print, or email your build. If you click "Save," the tool generates a unique link you can bookmark or return to later. If you click "Email," you can send the configuration to yourself or to a dealership email address.
When you email a configuration to a dealer, include a note asking them to provide a quote based on that specific build, including any current incentives. Some dealers will respond with a price quote; others will ask you to visit or call to discuss. Having a saved configuration makes the conversation faster because the dealer does not have to guess what you want.
You can also print the configuration as a PDF and bring it with you if you visit a dealership in person. This helps the salesperson understand exactly which options and colors you are interested in.
Comparing different configurations and trim levels
The tool makes it straightforward to compare by starting over. You can build multiple configurations — for example, a Preferred trim with standard wheels and a Select trim with upgraded wheels — and see how the price differs. Some people open the tool in two browser tabs side by side to compare builds.
Pay attention to what features come standard at each trim level. A higher trim often includes features you would have to pay for separately at a lower trim, so the price difference may be smaller than it appears. The tool shows standard features for each trim, so review that list before deciding.
If you are trying to stay within a budget, start with the base trim and add only the options that matter to you. This often costs less than jumping to a higher trim and then removing features you do not want.
What to do after you have built your vehicle
Once you have a configuration you like, your next step depends on what you want to do. If you are ready to purchase, contact a local Buick dealership with your saved configuration and ask for a quote. If you are still researching, save the configuration and come back to it later.
You can also use your configuration to compare Buick models against competitors. Some people build a Buick Envision, then build a similar vehicle from another brand, and compare features and price side by side. The Build and Price tool makes that comparison straightforward.
Remember that the configuration is not a reservation or a price lock. Dealer inventory, pricing, and incentives change. When you contact a dealer, confirm that they have the exact vehicle you want in stock or can order it, and ask what the final price will be including all fees.
Frequently Asked Questions
Does the Build and Price tool show me vehicles in stock at nearby dealerships?
No. The tool only shows you what a vehicle would cost if configured the way you choose. To find actual vehicles in stock, you will need to visit a dealership's website or call them directly. Some dealerships have their own inventory search tool on their site.
Can I lock in the MSRP price shown in the tool?
No. The MSRP is a suggestion, not a may provide. Dealers can charge less through incentives or discounts, or more through market adjustments. The price you actually pay depends on the dealer, current incentives, and your negotiation. Always confirm the final price with the dealer before you commit.
What if I want to change my configuration after I save it?
You can start over at any time. Open the tool again, select the same model, and make different choices. The tool does not save your previous build automatically, so if you want to keep both versions, save each one separately or take screenshots.
Does the tool include all available options and colors?
The tool shows options and colors available for the current model year. Availability can vary by region and change throughout the year. If you do not see an option you want, contact a dealership to ask whether it is available in your area or can be ordered.
Can I use the tool on my phone?
Yes. The Build and Price tool is designed to work on mobile browsers. The layout adjusts for smaller screens, though some people find it easier to use on a larger screen like a tablet or computer.