The Bugatti configurator is an online tool on Bugatti's official website where you build a custom car by selecting colors, materials, wheels, and performance options, then see the price and specifications update in real time.
Bugatti manufactures hypercars — vehicles that cost millions of dollars and are built to order rather than stocked on dealer lots. The configurator lets you explore what your custom Bugatti would look like and cost before you contact a dealer or sales representative. You choose exterior paint, interior leather and trim, wheel design, brake calipers, and sometimes powertrain details depending on the model. The tool shows you a 3D rendering of your selections and displays the final price.
The configurator is free to use and requires no account or contact information. It is a visualization and pricing tool, not a purchase or reservation system. When you finish configuring, you can share the result or print it, but placing an order requires speaking with a Bugatti dealer directly.
Key Takeaways
- The Bugatti configurator lets you select paint colors, interior materials, wheels, and other details to see how your custom hypercar would look and what it would cost.
- The tool shows a 3D model that updates as you make changes, so you can see the effect of each choice in real time.
- Prices displayed in the configurator are starting prices for that configuration and do not include taxes, shipping, or dealer fees that vary by location.
- Finishing a configuration does not reserve a car or commit you to a purchase — you must contact a Bugatti dealer to actually order.
- The configurator is available on Bugatti's main website and works on desktop and mobile browsers without downloading software.
How to Access and Navigate the Configurator
Go to Bugatti's official website and look for a link labeled "Configurator," "Build Your Bugatti," or "Configure" — the exact label changes by region and model year. Click it to open the tool in your browser. You do not need to create an account or log in. The configurator opens with a default model and color scheme already selected.
The interface typically shows the 3D car model on the left or center of the screen, with selection panels on the right or below. You scroll or click through categories — usually Paint, Interior, Wheels, and Performance — and tap or click each option to see it applied to the car in real time. Some configurators let you rotate the 3D model, zoom in and out, and view it from different angles. The price updates automatically at the bottom or top of the screen as you make changes.
What You Can Customize on Most Bugatti Models
Paint and exterior color are the most visible choice. Bugatti offers standard colors like black, white, and silver, plus custom paint options that cost extra. Some models let you choose two-tone paint schemes or special finishes like matte or metallic. The configurator shows you exactly how each color looks on the car's body, roof, and trim pieces.
Interior customization usually includes leather type, stitching color, and trim material. You can select the color of the seats, dashboard, and door panels. Some models offer carbon fiber, aluminum, or wood trim options. The configurator may show you a close-up view of the interior so you can see how colors and materials work together.
Wheels are a major visual choice. Bugatti offers several wheel designs, and you can usually pick the finish — polished, matte, or painted. Brake calipers often come in color options as well, visible through the wheels. Some configurators let you see the wheels from different angles to judge how they look on the car.
Performance and powertrain options vary by model. Older Bugatti models may let you choose between engine variants or transmission types. Newer models like the Bolide or Tourbillon may have fewer powertrain choices because they are designed with a single engine configuration, but you might still see suspension or aerodynamic package options.
How Pricing Works in the Configurator
The price shown is a starting price for that specific configuration. It reflects the base cost of the model plus the cost of any paid options you selected — such as custom paint, special wheels, or premium interior materials. Standard colors and basic options are usually included in the base price, while custom paint, special finishes, and upgraded materials add to the total.
The displayed price does not include taxes, destination charges, shipping, insurance, or dealer fees. These costs vary significantly by country and region. A Bugatti purchased in the United States will have different taxes and fees than one purchased in Europe or the Middle East. The configurator price is what Bugatti charges for the car itself; everything else is added when you actually order through a dealer.
If you see a price range rather than a single number, the lower figure is the base model with standard options, and the higher figure reflects the most expensive combination of paid upgrades available. Bugatti does not publish exact prices for custom paint or rare materials on the configurator — you may need to ask a dealer for a quote on those specific options.
What Happens After You Configure Your Car
Once you finish building your configuration, the configurator usually offers options to share, save, or print your design. You can take a screenshot, email the configuration to yourself, or print it to PDF. Some configurators let you save your design to a unique URL that you can share with friends or family, or send to a dealer.
Saving or sharing a configuration does not reserve the car or place you on a waiting list. It is straightforward a record of what you designed. To actually order a Bugatti, you must contact an authorized Bugatti dealer in your region. The dealer will discuss your configuration, confirm the price and timeline, and handle the formal order process, financing, and delivery logistics.
Bugatti hypercars typically have long build times — often 12 to 24 months from order to delivery — because each car is hand-assembled. The dealer will explain the current wait time and production schedule when you place an order.
Differences Between Bugatti Models in the Configurator
Bugatti has produced several hypercar models over the years, and not all of them may be available in the configurator at the same time. The Bugatti Chiron, which was in production from 2016 to 2024, had a full configurator with extensive customization options. The newer Bugatti Tourbillon, which began deliveries in 2024, has its own configurator with different options and design choices.
Older or discontinued models may no longer have an active configurator, though you can sometimes find archived versions or configurator screenshots online. If you are interested in a specific model, check Bugatti's website to see which configurators are currently live. Some regional Bugatti websites may have different models available depending on which cars are sold in that market.
Common Questions About Using the Configurator
The configurator works on any modern web browser — Chrome, Safari, Firefox, or Edge — on desktop, tablet, or smartphone. You do not need to read software or install an app. If the 3D model loads slowly or does not display properly, try refreshing the page or using a different browser. Make sure your internet connection is stable, as the 3D rendering requires a live connection.
If you cannot find the configurator on Bugatti's website, it may be temporarily offline for updates, or your region may not have one available. You can contact a local Bugatti dealer, and they can help you configure a car or show you configurator results on their own systems.
Frequently Asked Questions
Does configuring a car on the Bugatti website mean I am ordering one?
No. The configurator is a visualization and pricing tool only. Building a configuration does not reserve the car, put you on a waiting list, or commit you to a purchase. You must contact an authorized Bugatti dealer to place an actual order.
Can I change my configuration after I send it to a dealer?
Yes, but only before the dealer formally submits your order to the factory. Once production begins, changes become difficult and expensive. Discuss any changes with your dealer as soon as possible after you decide to order.
Why does the configurator price differ from what a dealer quoted me?
The configurator shows Bugatti's base price for that configuration. Dealers may quote different prices based on regional taxes, fees, current promotions, or custom options not listed in the configurator. Always confirm the final price with the dealer before signing an order.
Can I see what my Bugatti will look like in person before I order?
Some Bugatti dealerships have display cars or can arrange a viewing of a similar model. The configurator shows you a digital rendering, which is accurate but not the same as seeing the actual paint, materials, and finish in person. Ask your dealer if you can view a comparable car before finalizing your order.
Is the configurator the same on every Bugatti website?
Bugatti's main website has the primary configurator, but regional sites may have different versions or limited options. Some regions may not have a configurator available online. Check your local Bugatti website or contact a dealer in your area to see what tools are available to you.