The Buell Super Cruiser was discontinued in 2009 and has not returned to production

The Buell Super Cruiser was a cruiser-style motorcycle built by Buell Motorcycle Company from 2007 to 2009. It featured a 1,125cc V-twin engine, a low-slung frame, and styling meant to compete with cruisers from Harley-Davidson and other manufacturers. Buell stopped making the Super Cruiser when the company ceased all motorcycle production in 2009, following its parent company Harley-Davidson's decision to shut down the brand.

As of now, there are no official plans from any manufacturer to revive the Super Cruiser under the Buell name or as a direct successor. Harley-Davidson owns the Buell brand but has not used it for new motorcycles since the shutdown. The motorcycle market has moved on, and the cruiser segment itself has shifted in design and technology over the past 15 years.

Key Takeaways

  • Buell Motorcycle Company stopped production of all models in 2009 when Harley-Davidson shut down the brand.
  • The Super Cruiser was only manufactured from 2007 to 2009 and was never revived after the company closure.
  • Harley-Davidson still owns the Buell trademark but has not announced any plans to restart the brand or bring back specific models.
  • Used Super Cruisers remain available on the secondhand market, though prices and condition vary widely by year and mileage.

Why Buell Shut Down in 2009

Harley-Davidson acquired Buell in 1998 and positioned it as a separate brand focused on lighter, more agile motorcycles with modern engineering. For over a decade, Buell built a loyal following with models like the Blast, the Firebolt, and the Super Cruiser. However, the 2008 financial crisis hit the motorcycle industry hard, and Harley-Davidson faced declining sales across all its brands.

In October 2009, Harley-Davidson announced it would cease Buell motorcycle production when ready. The company cited weak market demand and the need to focus resources on the core Harley-Davidson brand. Buell dealers were notified with little advance warning, and production ended abruptly. The brand never recovered, and Harley-Davidson has not restarted it since.

What Happened to the Buell Brand After 2009

Harley-Davidson retained ownership of the Buell trademark and intellectual property but did nothing with it for years. The company focused on revitalizing its main brand and later launched the LiveWire electric motorcycle line under the Harley-Davidson name rather than creating a new Buell model.

In 2022, Harley-Davidson announced it would license the Buell name to a new startup called Hero MotoCorp's Buell division, which began developing new motorcycles under the Buell brand. However, these new Buell models are not direct successors to the Super Cruiser. Instead, they are modern middleweight and lightweight bikes designed for different market segments. As of now, these new Buells are sold primarily in international markets and have limited availability in North America.

Finding a Used Buell Super Cruiser

If you are interested in owning a Super Cruiser, your only option is the used market. Models from 2007, 2008, and 2009 appear on classified sites, auction platforms, and motorcycle dealer inventories. Prices vary significantly based on year, mileage, condition, and location. Earlier models (2007–2008) tend to be cheaper than the final 2009 model year.

When shopping for a used Super Cruiser, have a pre-purchase inspection performed by a mechanic familiar with Buell motorcycles. Parts availability is limited since Buell no longer manufactures components, though some Harley-Davidson parts are compatible. Check the service history carefully, as older bikes may have deferred maintenance. Insurance is available but may cost more than comparable cruisers from active manufacturers because insurers view discontinued models as higher risk.

How the Super Cruiser Compares to Modern Cruisers

The Super Cruiser was built around a 1,125cc liquid-cooled V-twin engine that produced approximately 70 horsepower. It had a low seat height (around 26 inches), forward-set foot pegs, and a cruiser-style riding position. The frame was steel, and the bike weighed roughly 570 pounds.

Modern cruisers from Harley-Davidson, Indian, and other manufacturers now offer more advanced features: ride-by-wire throttle control, multiple riding modes, cornering ABS, touchscreen displays, and better fuel efficiency. The Super Cruiser lacks these technologies. However, it remains simpler to work on and modify, which appeals to riders who prefer mechanical simplicity and customization over electronic features.

Whether a New Buell Super Cruiser Is Likely

The new Buell brand under Hero MotoCorp has not announced any plans to build a cruiser-style motorcycle. The company's current lineup focuses on middleweight naked bikes and sport bikes aimed at younger riders and emerging markets. A revival of the Super Cruiser name would require significant investment in design, engineering, and tooling—something the new Buell has not signaled it intends to do.

The cruiser market itself has become more competitive and fragmented. Harley-Davidson dominates the segment in North America, and Indian Motorcycle has gained ground. A new Super Cruiser would need to offer something distinctly different to justify its existence, and there is no evidence that either Harley-Davidson or the new Buell sees that opportunity. If Buell does eventually build a cruiser, it would likely be a new design rather than a direct revival of the 2007–2009 model.

Frequently Asked Questions

Can I still get parts for a Buell Super Cruiser?

Some parts are available through aftermarket suppliers and online retailers that specialize in discontinued motorcycles. Certain Harley-Davidson components are compatible. However, OEM Buell parts are no longer manufactured, so availability is limited and prices can be high. A mechanic familiar with Buell bikes can often source parts or suggest alternatives.

Is a used Super Cruiser a good investment?

Buell Super Cruisers have not appreciated in value since production ended. They are worth less than comparable cruisers from active manufacturers because of limited parts availability and uncertain resale appeal. Buy one only if you plan to ride and enjoy it, not as a financial investment.

How does the new Buell brand relate to the old one?

The new Buell (under Hero MotoCorp) owns the brand name and trademark but is a completely separate company from the original Buell Motorcycle Company. It is not a continuation or revival of the old brand—it is a new business using the same name. The new Buell has no connection to the Super Cruiser or other original Buell models.

What should I look for when buying a used Super Cruiser?

Check the service records, have a pre-purchase inspection done by a Buell-familiar mechanic, verify the title is clear, and test-ride it thoroughly. Look for signs of rust, leaks, or worn components. Confirm that insurance is available in your area before committing to the purchase.