What the Aston Martin Configurator Does
The Aston Martin configurator is an online tool on Aston Martin's official website that lets you build a virtual version of a car by choosing its model, exterior color, interior materials, wheels, and optional features. It shows you how your selections look together and generates a price estimate based on your choices. The configurator does not reserve a car, process a purchase, or commit you to anything — it is a visualization and pricing tool only.
You can access it directly from Aston Martin's main website without creating an account. The tool works on desktop and mobile browsers. Once you have built a configuration you like, you can save it, email it to yourself, or share the link with a dealer or friend. Aston Martin also uses your configuration data to help sales staff understand what you are interested in if you contact a dealership.
Key Takeaways
- The configurator shows real pricing for the base model and each option you add, so the final number reflects actual costs rather than estimates.
- You can customize exterior paint, interior leather or trim, wheel design, and performance or comfort packages depending on the model.
- Saving or sharing your configuration does not lock in a price or reserve inventory — prices and availability change as production schedules shift.
- The configurator is a starting point for conversations with dealers, not a binding order or quote.
How to Use the Configurator Step by Step
Start by selecting your model — Aston Martin offers different ranges at different price points, from the entry-level models to the high-performance variants. The configurator will show you which models are currently available for configuration. Once you choose a model, you move to the exterior options.
In the exterior section, you select paint color from Aston Martin's standard palette or special order colors. Standard colors are usually included in the base price; special order or custom colors may add cost. Next you choose wheels from the available designs for that model, which can affect both appearance and price. Some wheel options come with performance benefits like lighter weight or improved cooling.
The interior section lets you pick leather type, stitching color, trim materials (wood, carbon fiber, or metal depending on the model), and seat configuration. You can also add or remove features like ambient lighting, upgraded audio systems, or technology packages. Each choice updates the price in real time. Finally, you review your complete configuration, see the total price, and decide whether to save it or start over.
Understanding the Pricing the Configurator Shows
The price displayed is a build-to-order estimate based on current Aston Martin pricing for that model and those options. It includes the base vehicle price plus the cost of each option or package you selected. It does not include destination charges, taxes, or dealer fees, which vary by location and dealer. When you contact a dealership with your configuration, they will provide a formal quote that includes those additional costs.
Prices in the configurator can change if Aston Martin adjusts its pricing structure, which happens periodically. If you saved a configuration months ago, the price may be different when you return to it. The configurator does not lock in a price — it shows what the car would cost to build right now. A dealer quote, by contrast, may hold a price for a limited time (usually 30 to 90 days depending on the dealer's policy).
What the Configurator Cannot Do
The configurator does not check inventory or tell you whether a specific configuration is in stock or available to order. Aston Martin builds most vehicles to order rather than holding finished cars on dealer lots, so availability depends on production schedules and dealer order books. You cannot place an order through the configurator itself.
The tool also does not account for regional restrictions on certain colors, materials, or features. Some options may not be available in all markets due to regulations or supply constraints. If you are configuring a car for delivery outside the United States, some choices may not explore to your region. A dealer can tell you which options are actually available for your location and delivery timeline.
How Dealers Use Your Configuration
When you share your configuration with a dealer — either by email, by bringing the saved link, or by describing it in person — the dealer uses it as a starting point for a sales conversation. They can see what appeals to you, discuss whether those options are available, and suggest alternatives if something is not feasible. Some dealers can import your configuration directly into their ordering system to speed up the quote process.
Dealers may also suggest changes based on their experience with what performs well, what takes longer to source, or what combinations look best in person. A configuration that looks good on screen might benefit from a different wheel choice or interior trim once you see it in the showroom. The configurator is a communication tool, not a final decision.
Saving and Sharing Your Configuration
Most configurators allow you to save your build by creating a unique URL or by entering your email address. The saved link remains active for several months, though Aston Martin may retire very old configurations if they reference discontinued options. You can share the link with friends, family, or a dealer, and anyone with the link can view your choices and the price.
If you email the configuration to yourself, you get a snapshot of what you built and the price at that moment. This is useful if you want to compare multiple builds side by side or keep a record of what you were considering. Saving does not create any obligation or reservation — it is purely for your reference.
Next Steps After Using the Configurator
Once you have a configuration you like, the next step is to contact an Aston Martin dealer. You can bring your configuration link, print a screenshot, or straightforward describe what you built. The dealer will discuss availability, pricing including taxes and fees, financing options, and delivery timelines. They can also arrange a test drive of a similar model so you can see and feel the materials and features you selected.
If you want to order the car, the dealer will create a formal purchase agreement and order it through Aston Martin's production system. This is where the actual price is locked in (subject to the dealer's quote terms), and where your delivery timeline is set. The configurator got you to the conversation; the dealer handles the rest.
Frequently Asked Questions
Does saving a configuration reserve the car or lock in the price?
No. Saving a configuration is for your reference only. It does not reserve inventory, hold a price, or create any commitment. Prices and availability can change at any time. To lock in a price, you need a formal quote from a dealer, which usually holds for 30 to 90 days.
Can I order a car directly through the configurator?
No. The configurator is a visualization and pricing tool only. To order, you must contact an Aston Martin dealer. They will create the purchase agreement, handle financing, and place the order through Aston Martin's production system.
Why is my saved configuration showing a different price now?
Aston Martin adjusts pricing periodically, and the configurator always shows current prices. If you saved a configuration weeks or months ago, the price may have changed. Contact a dealer for a current quote if you are serious about ordering.
Can I configure a car that is not available in my country?
The configurator may show all models, but some options, colors, or features are restricted by region due to regulations or supply. A dealer in your country can tell you which configurations are actually available for your market and delivery location.
What information do I need to bring to a dealer after using the configurator?
Bring the configuration link, a screenshot, or a written list of your choices. The dealer will use this to discuss pricing, availability, and next steps. You do not need any special documents — the configurator output is just a starting point for conversation.